Ticketing Systems and Marketing Operations Specialist

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    "description": "<p><strong>Position Title:&nbsp; Ticketing Systems &amp; Marketing Operations Specialist<br />\nDepartment:&nbsp; Marketing<br />\nReports to:&nbsp; Director of Web Experience<br />\nStatus:&nbsp; Regular, full-time, non-exempt from overtime</strong></p>\n\n<p><br />\n<strong>Position Summary</strong><br />\nThe Digital Ticketing &amp; Data Specialist leads the planning, setup, and optimization of the Houston&nbsp;Symphony&rsquo;s ticketing systems and related web functionality. This role manages the full season build&nbsp;process, oversees ticketing operations, coordinates pre-sales and ticket delivery communications,&nbsp;and uses data insights to optimize the overall patron purchase experience.&nbsp;Working closely with Marketing, Patron Services, Finance, and technical teams, the Specialist&nbsp;ensures a seamless and accurate ticketing experience from initial setup to post-sale engagement.</p>\n\n<p>&nbsp;</p>\n\n<p><strong>Essential Job Functions:</strong></p>\n\n<p><br />\n<strong>Season Build &amp; Ticketing Setup</strong><br />\n● Lead the full season build project in Tessitura, including:</p>\n\n<p style=\"margin-left:40px\">○ Creating all seasons, campaigns, appeals, sources, and performances with single-ticket and&nbsp;package pricing.<br />\n○ Linking general ledger codes to price types and embedding facility fees.<br />\n○ Defining package contents, building packages, and setting per-ticket and per-order fees for sales&nbsp;and exchanges.<br />\n○ BOCA and mobile ticket designs, new price zone maps, and facility designs when needed.<br />\n○ Managing rollover processes (mapping price types, creating and testing rollover orders in both&nbsp;test and live environments, troubleshooting as necessary).<br />\n○ Setting up sales for single tickets, new subscriptions, and renewals on the website.</p>\n\n<p>● Set up, edit, and maintain ticketing system settings for gift certificates, merchandise sales,&nbsp;and education reservations, ensuring accurate presentation through TNEW.<br />\n● Manage ticketing-related web integrations to deliver accurate, seamless patron purchase flows.<br />\n● Coordinate with Marketing on dynamic pricing strategies and adjustments, and with&nbsp;Finance and Patron Services on pricing and inventory management.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ● Pro-rate performances from all subscription packages on a weekly basis.</p>\n\n<p><br />\n<strong>Ticketing Operations &amp; Special Campaigns</strong></p>\n\n<p>● Coordinate pre-sales, including waiting rooms and platform messaging.<br />\n● Set up and manage patron journeys in the ticketing delivery platform for SMS and email,&nbsp;including pre- and post-event communications.<br />\n● Provide training and support across the organization on new ticketing features, updates, and&nbsp;workflows.<br />\n● Troubleshoot ticketing and reconciliation-related issues on behalf of Patron Services,&nbsp;Development, and Finance, resolving them in a timely manner.<br />\n● Develop and execute testing processes for all ticketing builds, pricing updates, and web&nbsp;integrations to ensure accuracy, reliability, and seamless patron experiences; validate&nbsp;implementation scenarios (subscription rollovers, package builds, promotions, pre-sales, and&nbsp;<br />\ndynamic pricing changes) before launch to minimize errors, prevent revenue loss, and maintain&nbsp;patron trust.</p>\n\n<p><strong>Insights &amp; Reporting</strong></p>\n\n<p>● Monitor ticketing data to identify sales trends, purchase patterns, and opportunities for&nbsp;optimizing the patron experience.<br />\n● Work with the Database Administrator to ensure data accuracy and generate ticketing-related&nbsp;reports that inform marketing, sales, and operational decisions.</p>\n\n<p><strong>Collaboration &amp; Cross-Department Support</strong></p>\n\n<p>● Serve as the primary liaison between Marketing, Patron Services, Finance, and technical vendors&nbsp;for ticketing operations.<br />\n● Coordinate testing and implementation of ticketing-related updates and new features.<br />\n● Assist as marketing support in-hall for certain performances on a monthly basis.<br />\n&nbsp;</p>\n",
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