Marketing & Communications Director

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    "ExternalResponsibilitiesStr": "<p><strong>About the role</strong></p><p>The <strong>Marketing &amp; Communications Director </strong>is a strategic leader responsible for defining and executing the end-to-end marketing vision that drives sustainable growth, customer acquisition, and competitive positioning for GM Financial Mexico.</p><p><br>This role partners closely with executive leadership (GM Financial and General Motors Mexico) to shape commercial strategy, optimize product and pricing frameworks, and deliver integrated, data-driven marketing initiatives across channels. The Director orchestrates marketing, CRM, brand, and dealer engagement strategies to maximize business performance and customer lifetime value.</p><p><strong>In this role you will:</strong></p><ul><li><strong>Define and lead the marketing and communications strategy</strong> aligned with GM Financial’s business objectives, ensuring strong integration with GM Mexico and dealer network priorities.</li><li><strong>Shape commercial performance levers </strong>by influencing pricing, product design, incentives, and go-to-market strategies to maximize volume, profitability, and portfolio quality.</li><li><strong>Drive enterprise CRM and customer lifecycle strategy,</strong> leveraging advanced analytics and segmentation to enhance acquisition, retention, and engagement.</li><li><strong>Lead digital transformation</strong> of marketing capabilities, integrating performance marketing, automation, and omnichannel experiences.</li><li><strong>Oversee brand governance and corporate communications,</strong> ensuring consistency, differentiation, and alignment with global brand guidelines.</li><li><strong>Partner with executive stakeholders </strong>(C-level and senior leadership) to influence strategic decisions, align cross-functional priorities, and enable business growth initiatives.</li><li><strong>Own relationships with external partners </strong>(agencies, media, vendors, GM, and strategic allies), ensuring high-impact execution and innovation.</li><li><strong>Establish a robust insights and analytics function, </strong>translating market intelligence, competitive analysis, and customer behavior into actionable strategic recommendations.</li><li><strong>Lead high-impact initiatives including dealer programs</strong> (e.g., loyalty platforms), events, and integrated campaigns that strengthen market positioning and commercial results.</li><li><strong>Ensure disciplined financial governance,</strong> optimizing marketing investments, ROI, and budget allocation aligned with strategic priorities.</li><li><strong>Champion organizational transformation</strong>, driving change initiatives that evolve marketing capabilities, operating models, and culture.</li></ul><p>&nbsp;</p><p><strong>Business Impact</strong></p><ul><li>Direct accountability for driving revenue growth, market share, and customer acquisition across GM Financial Mexico.</li><li>Ownership of critical marketing KPIs and strategic initiatives that directly impact commercial performance and dealer productivity.</li><li>Enables stronger alignment between GM Financial, General Motors, and dealer network, creating a competitive advantage in the marketplace.</li></ul><p>&nbsp;</p><p><strong>Leadership Scope</strong></p><ul><li>Leads multi-layered, cross-functional teams and external partners.</li><li>Drives a culture of accountability, innovation, collaboration, and continuous improvement.</li><li>Champions large-scale change management and transformation initiatives impacting multiple business units.<br>&nbsp;</li></ul>",
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