Performance Marketing Specialist

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    "description": "<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Job Title: </b>Performance Marketing Specialist</span></span></span></p>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Department:</b> Marketing </span></span></span></p>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Reports to: </b>Director, Marketing</span></span></span></p>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Status: </b>Full-time, Exempt</span></span></span></p>\n\n<p style=\"margin-bottom:11px;\"><br />\n<span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Purpose</b>:</span></span></span></p>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">The Houston Symphony is seeking a Performance Marketing Specialist to lead the planning, execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving patron acquisition, increasing seats sold, effectively managing advertising spend, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.</span></span></span><br />\n </p>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Essential Job Function:<br />\nCreate pathway for increased ticket sales with reduced costs.</b></span></span></span></p>\n\n<ul style=\"margin-bottom:11px;\">\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">With direction from the Chief Marketing Officer and Marketing Director, implement the digital advertising strategy for symphony subscriptions, flex packages, single tickets and lead generation.</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Own the day-to-day management of paid campaigns across Google Ads, PMax, Meta, TikTok, LinkedIn, YouTube, programmatic display/retargeting, digital radio and CTV platforms (e.g., Hulu, Roku, Netflix).</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Develop and execute paid media and retargeting strategies aligned with cross-functional goals (ROAS, conversion rates, CAC, etc.).</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Manage paid media budget with a keen focus on reducing advertising costs while maximizing campaign performance.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Optimize campaign performance.</b></span></span></span></p>\n\n<ul style=\"margin-bottom:11px;\">\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Regularly report on campaign insights and optimization recommendations to internal stakeholders.</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Stay current on emerging platforms, algorithm changes, and paid media trends.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Create strong working relationships to achieve goals.</b></span></span></span></p>\n\n<ul style=\"margin-bottom:11px;\">\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Collaborate with Marketing Technology to ensure attribution, analytics and conversion tracking is correctly implemented for all campaigns, using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions. </span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Partner with Email Marketing to design and implement lead generation campaigns across digital channels.</span></span></span></span></li>\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Conduct planning with Creative team to produce platform-specific ad assets, including static, video, and carousel ads.</span></span></span></span><br />\n\t </li>\n</ul>\n\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">May be required to perform other duties as assigned.</span></span></span></p>\n\n<p> </p>",
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