SR MANAGER BRAND & CATEGORY MARKETING

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    "ShortDescriptionStr": "The Sr Manager, Brand & Category Marketing is a seasoned marketing strategist responsible for the development and implementation of go-to-marketing planning for Sally Beauty as a retailer and its brands, inclusive of data and customer insights backed multi-channel campaigns driving business goals and priorities.  This is a hybrid role reporting into the Support Center at Legacy West in Plano Texas.",
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    "ExternalDescriptionStr": "<p style=\"line-height: normal;\"><span style=\"color: rgb(192, 0, 0);\"><strong>About Sally Beauty Holdings, Inc.</strong></span></p><p style=\"line-height: normal; text-align: justify;\"><span>At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.</span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">The <strong>Sr Manager, Brand &amp; Category Marketing</strong> is a seasoned marketing strategist responsible for the development and implementation of go-to-marketing planning for Sally Beauty as a retailer and its brands, inclusive of data and customer insights backed multi-channel campaigns driving business goals and priorities.&nbsp;</span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">This leader will unite multiple departments across a matrixed organization to develop and plan integrated campaigns across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty). This individual is responsible for collaborating and liaising with merchandising, product development, and marketing operations to ensure brand priorities, the promotional calendar, and launches are all supported along with Sally Beauty’s brand pillars: community, curation, expertise, and accessibility. This role is responsible for leading a comprehensive and collaborative go-to-market process to drive new customer acquisition, omni-channel traffic and revenue while maintaining operational efficiency.&nbsp;</span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">This role reports to the Director of Brand Strategy &amp; Communications and manages a team of direct reports. <strong>This position is hybrid working in office Monday-Wednesday at Sally Beauty’s Legacy West Office (Plano, Texas).&nbsp;</strong></span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Strategic Category Marketing Ownership</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Marketing liaison and strategic partner to merchandising to build annual, category specific marketing campaigns to drive financial and market share targets inclusive of promotional calendar and brand/ category priorities.</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Develop campaigns that lead with differentiators while ensuring cohesive cross-channel messaging and adhering to planning cycles.&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Collaborate with a data/ results-oriented mindset while remaining agile in the everchanging retail landscape.</span></span></li></ul><p style=\"margin: 6pt 0in; text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Go-To-Market Campaign Execution and Ownership</strong></span></span></p><ul style=\"list-style-type: disc;\"><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Oversee go-to-market (GTM) process and materials for the organization, under the leadership and guidance of Director of Brand Strategy &amp; Communications.</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Lead collaborative planning with channels and merchandising teams using data and customer insights to inform strategy while maintaining a “test and learn” mentality.&nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Owner of master marketing calendar for Sally Beauty with direct oversight to management, accuracy, and execution by team members.&nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Lead competitive marketing analysis and point-of-view for Sally Beauty within ownable categories during every planning cycle.</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Partner directly with Customer Analytics and Merchandising on inputs and opportunities against targets during strategy development and during hindsight process.&nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Prepare all materials for senior leadership team reviews with input and support from partners and direct reports.<strong>&nbsp;</strong></span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Partner with creative and channels to ensure a seamless execution of the approved go-to-market strategy.&nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Lead and mentor direct reports for detailed planning and insights.</span></span></p></li></ul><p style=\"margin: 6pt 0in; text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Brand Strategy Execution</strong></span></span></p><ul style=\"list-style-type: disc;\"><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Parter with marketing leadership to execute brand campaign and platform positioning.</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Guide and direct channels and direct reports to integrate brand campaign through all customer touchpoints.</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Validate and manage brand positioning with marketing leadership as customer need states evolve.<strong>&nbsp;</strong></span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Drive strategic initiatives with direct reports for execution excellence.</span></span></p></li></ul><p style=\"margin: 6pt 0in; text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Vendor Marketing Leadership</strong></span></span></p><ul style=\"list-style-type: disc;\"><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Oversee all co-op and vendor funded programming driving mutual growth towards Company priorities in an organized, communicative, and proactive manner.&nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Lead meetings with external vendors on behalf of marketing. &nbsp;</span></span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Build relationships and align marketing plans across vendors and Sally Beauty as a retailer.&nbsp;</span></span></p></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">High visibility role requiring professionalism, strong communication skills, and in the moment problem-solving.</span></span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Knowledge/ Skills</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Bachelor's degree required, preferably in Communications, Marketing, Advertising or a similar function</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">7+ Years in Brand, Consumer, Channel, and/or Integrated Marketing, at a matrixed organization</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Prior experience in Retail, Beauty, Consumer Packaged Goods, Fashion, Lifestyle required</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Prior experience leading go-to-market planning and marketing campaign development required&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Beauty industry acumen and interest &nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Experience mentoring and developing direct reports&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Data-oriented mindset&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Experience with SaaS software for marketing planning preferred&nbsp;</span></span></li></ul><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\"><strong>Competencies/ Attributes</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">High professionalism- must represent the Company well externally</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Ability to multitask in a fast past retail environment</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Ability to perform high quality work under pressure&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Self-starter/ problem solver with drive to deliver</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Strong attention to detail</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Strong communication skills&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Team collaborator with a positive attitude&nbsp;</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Resourceful and adaptable</span></span></li><li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">High energy with a sense of urgency</span></span></li><li><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt;\">Results oriented</span></span></p><p>&nbsp;</p><p><br>&nbsp;</p></li></ul><p style=\"line-height: normal; text-align: justify;\"><span><strong>Location:</strong> Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday</span></p><p style=\"line-height: normal; text-align: justify;\"><span>The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.</span></p><p style=\"line-height: normal; text-align: justify;\"><span>While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.</span></p><p style=\"line-height: normal; text-align: justify;\"><span style=\"color: rgb(192, 0, 0);\"><strong>Benefits:</strong></span></p><p style=\"line-height: normal; margin: 3.75pt 3.75pt 3.75pt 0in;\"><span style=\"color: black;\">We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our&nbsp;in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!</span></p><p>&nbsp;</p><p>&nbsp;</p>",
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