Vice President of Marketing

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    "requisitionDescription": "<div><div><p><strong><u><span style=\"color: rgb(0, 0, 0);\">Position Summary:</span></u></strong></p><p><span style=\"color: rgb(0, 0, 0);\">The Vice President of Marketing is a vital member of the team, responsible for leading strategic marketing efforts that boost brand visibility, customer engagement, lead generation, and revenue growth. This role oversees a broad range of functions, including brand management, product innovation and stage gating, channel-specific initiatives, trade and consumer promotions, and market research. The VP ensures marketing strategies are tightly aligned with business objectives, supports both direct and channel sales, and strengthens EMS&rsquo;s competitive position in a technical environment.</span></p><p><span style=\"color: rgb(0, 0, 0);\"></span><span style=\"color: rgb(0, 0, 0);\"><u><strong>Essential Duties/Responsibilities:</strong></u></span></p><ul type=\"disc\"><li style=\"color: rgb(0, 0, 0);\"><strong>Strategic Leadership:</strong> Develop and lead the overarching marketing strategy, ensuring alignment with EMS goals, sales targets, and market opportunities.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Team Leadership:</strong> Build, mentor, and manage a high-performing marketing team, including specialists in product marketing, digital, communications, and creative branding.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Brand Management:</strong> Oversee brand positioning, messaging, and consistency across all channels and customer touchpoints in a traditionally conservative, technically driven industry.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Budget Management:</strong> Develop and manage the marketing budget, ensuring effective use of resources and measurable outcomes.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Demand Generation:</strong> Build and manage integrated marketing campaigns to drive awareness, generate qualified leads, and support the sales pipeline across multiple verticals.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Market Intelligence:</strong> Analyze market trends, customer needs, and the competitive landscape to guide product marketing, pricing strategies, and business development efforts.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Channel &amp; Partner Marketing:</strong> Collaborate with distributors, suppliers, and OEM partners to co-market products and services, create joint campaigns, and support reseller channels.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Digital Marketing:</strong> Lead digital transformation initiatives including website optimization, SEO/SEM, marketing automation, email campaigns, and analytics tools.</li><li style=\"color: rgb(0, 0, 0);\"><strong>Trade Shows &amp; Events:</strong> Plan and execute industry trade shows, customer events, and sales training initiatives, ensuring strong ROI and brand visibility.</li></ul><p><span style=\"color: rgb(0, 0, 0);\"><strong><u>Qualifications:</u></strong></span></p><p id=\"isPasted\"><span style=\"color: rgb(0, 0, 0);\">To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. &nbsp;The requirements listed below are representative of the knowledge, skill, and/or ability required. &nbsp;Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</span></p><ul type=\"disc\"><li style=\"color: rgb(0, 0, 0);\">10+ years of progressive marketing leadership experience, ideally in industrial distribution, manufacturing, or B2B technical sales environments</li><li style=\"color: rgb(0, 0, 0);\">Proven track record of strategic marketing leadership and measurable impact on sales growth</li><li style=\"color: rgb(0, 0, 0);\">Strong understanding of industrial buyers, distribution channels, and technical product marketing</li><li style=\"color: rgb(0, 0, 0);\">Management/Leadership/Customer Relationship skills</li><li style=\"color: rgb(0, 0, 0);\">Expertise in CRM, marketing automation platforms (e.g., HubSpot, Marketo), and digital analytics</li><li style=\"color: rgb(0, 0, 0);\">Effective oral and written communications skills</li><li style=\"color: rgb(0, 0, 0);\">Time Management &ndash; Manages multiple projects and tasks simultaneously while demonstrating the ability to plan, set priorities, organize, and coordinate work with others</li><li style=\"color: rgb(0, 0, 0);\">Must have excellent organizational skills &ndash; demonstrates attention to detail through accuracy and completeness of information and ability to multi-task</li><li style=\"color: rgb(0, 0, 0);\">Competency in Microsoft applications including Word, Excel, and Outlook</li></ul><p><span style=\"color: rgb(0, 0, 0);\"><u><strong>Education:</strong></u></span></p><ul type=\"disc\" id=\"isPasted\"><li style=\"color: rgb(0, 0, 0);\">Bachelor&#39;s degree in Marketing, Business, Communications or related field (MBA preferred)</li></ul><p><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p id=\"isPasted\"><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><em><strong>We are an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace where everyone is valued and has equal access to opportunities.</strong></em></span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>WE ARE A DRUG FREE WORKPLACE.&nbsp;</strong></span></p></div></div>\n",
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