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Director of Lifecycle Marketing and CRM

B873581b 1203 4072 8b55 0d6dd9d414f5 19000101 000001 · Trailborn Corporate, New York, NY, US, New York, NY; Remote · Remote · Active · $120,000–$150,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
CompanyB873581b 1203 4072 8b55 0d6dd9d414f5 19000101 000001
TitleDirector of Lifecycle Marketing and CRM
Normalized title-
Department / team-
LocationTrailborn Corporate, NY, United States
Work modelRemote / Remote
Employment type-
Salary$120,000–$150,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-05-13 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from B873581b 1203 4072 8b55 0d6dd9d414f5 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Trailborn Corporate.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyB873581b 1203 4072 8b55 0d6dd9d414f5 19000101 000001
Source135643f3-276f-4737-9769-7efc62c0069f
ATS providerADP Workforce Now Recruiting

Description

About Our Role: We're looking for a driven, creative, and strategically minded Director of Lifecycle Marketing & CRM to join our marketing team. This role sits at the intersection of storytelling and systems — you'll own how we communicate with guests and prospects across every channel, building the campaigns and the infrastructure that power them. You'll be the connective tissue of our marketing calendar, partnering closely with channel owners in social, paid media, content, and revenue to bring integrated campaigns to life from brief to send. If you obsess over subject lines, love architecting a nurture flow as much as writing the copy inside it, and have hands-on experience in Revinate — we want to hear from you. Essential Functions: Campaign Planning & Portfolio Management Own andmaintainthe integrated marketing campaign calendar, aligning all channels — email, social, paid, in-property, and PR — around a unified narrative. Develop campaign briefs from strategy throughexecution,partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery. Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support. Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar. CRM, Lifecycle, and Guest Communication Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow. Define and manage the guest communication roadmap — from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns. Design and manage the full guest lifecycle — acquisition, activation, engagement, and retention — with intentional messaging at every stage. Design and build emails for property and brand-level newsletters, while owningemail marketing KPIs Copywriting & Brand Voice Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials — producing polished, brand-consistent content with speed and craft. Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints. Qualifications 5+years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM — ideally within hospitality, travel, or a consumer brand. Demonstrated hands-on experience with Revinate as a CRM and email marketing platformrequired An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door. Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana. Strong project management instincts — you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.

Full job record

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Org ID726c827f-565c-4efa-8b3c-c735a7e223b0
Source ID135643f3-276f-4737-9769-7efc62c0069f
Board ID135643f3-276f-4737-9769-7efc62c0069f
Provideradp_workforcenow
Provider Job Key576275
TitleDirector of Lifecycle Marketing and CRM
Normalized Title—
Statusactive
Activeyes
Location TextTrailborn Corporate, New York, NY, US, New York, NY; Remote
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CountryUnited States
RegionNY
CityTrailborn Corporate
Salary Raw120000.00 To 150000.00 (USD) Annually
Salary Min120,000
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First Seen At2026-05-31 18:17:46Z
Last Seen At2026-06-06 20:29:28Z
Last Checked At2026-06-06 20:29:28Z
Last Changed At2026-06-06 20:29:28Z
Inactive At—
Source Posted At2026-05-13 17:45:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><div><div><div><div><div><div><div><div><div style='margin: 0px;padding: 0px;color: rgb(0, 0, 0);font-family: \"Segoe UI\", \"Segoe UI Web\", Arial, Verdana, sans-serif;font-size: 12px;font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;text-transform: none;background-color: rgb(255, 255, 255);' data-pasted=\"true\"><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;text-decoration: underline;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;font-weight: bold;'><span style=\"margin: 0px;padding: 0px;\">About Our Role:&nbsp;</span></span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;font-style: italic;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">We&#39;re looking for a driven, creative, and strategically minded Director of Lifecycle Marketing &amp; CRM to join our marketing team. This role sits at the intersection of storytelling and systems &mdash; you&#39;ll own how we communicate with guests and prospects across every channel, building the campaigns and the infrastructure that power them. You&#39;ll be the connective tissue of our marketing calendar, partnering closely with channel owners in social, paid media, content, and revenue to bring integrated campaigns to life from brief to send.</span></span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;font-style: italic;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">If you obsess over subject lines, love architecting a nurture flow as much as writing the copy inside </span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">it, and</span><span style=\"margin: 0px;padding: 0px;\"> have hands-on experience in </span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">Revinate</span><span style=\"margin: 0px;padding: 0px;\"> &mdash; we want to hear from you.</span>&nbsp;</span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'>&nbsp;</span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;text-decoration: underline;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;font-weight: bold;'><span style=\"margin: 0px;padding: 0px;\">Essential Functions:</span></span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Campaign Planning &amp; Portfolio Management</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Own andmaintainthe integrated marketing campaign calendar, aligning all channels &mdash; email, social, paid, in-property, and PR &mdash; around a unified narrative.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Develop campaign briefs from strategy throughexecution,partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Build and manage the campaign intake</span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">process</span><span style=\"margin: 0px;padding: 0px;\">so internal stakeholders have a clear path to request, track, and review marketing support.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.</span></span></li></ul><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">CRM, Lifecycle, and Guest Communication</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW65377271 BCX8\" style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span class=\"NormalTextRun SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;\">Lead the buildout and ongoing optimization of our CRM in</span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">Revinate</span><span class=\"NormalTextRun SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;\">, including segmentation strategy, audience architecture, and automation workflow.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Define and manage the guest communication roadmap &mdash; from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Design and manage the full guest lifecycle &mdash; acquisition, activation, engagement, and retention &mdash; with intentional messaging at every stage.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Design and build emails for property and brand-level newsletters, while owningemail marketing KPIs</span></span></li></ul></div><div style='margin: 0px;padding: 0px;color: rgb(0, 0, 0);font-family: \"Segoe UI\", \"Segoe UI Web\", Arial, Verdana, sans-serif;font-size: 12px;font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;text-transform: none;background-color: rgb(255, 255, 255);'><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Copywriting &amp; Brand Voice</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials &mdash; producing polished, brand-consistent content with speed and craft.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.</span></span></li></ul><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'>&nbsp;</span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style='margin: 0px;padding: 0px;font-size:15px;text-decoration: underline;line-height: 18.4px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;font-weight: bold;'><span style=\"margin: 0px;padding: 0px;\">Qualifications</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.6px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">5+years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM &mdash; ideally within hospitality, travel, or a consumer brand.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.6px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Demonstrated hands-on experience with</span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">Revinate</span><span style=\"margin: 0px;padding: 0px;\">as a CRM and email marketing platformrequired</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.6px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.</span></span></li><li style=\"margin-left: 24px;\"><span style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.6px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span style=\"margin: 0px;padding: 0px;\">Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.</span></span></li><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW65377271 BCX8\" style='margin: 0px;padding: 0px;font-size:15px;line-height: 18.6px;font-family: \"Arial Nova\", \"Arial Nova_EmbeddedFont\", \"Arial Nova_MSFontService\", sans-serif;'><span class=\"NormalTextRun SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;\">Strong project management instincts &mdash; you create</span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">order</span><span class=\"NormalTextRun SCXW65377271 BCX8\" style=\"margin: 0px;padding: 0px;\">out of complexity, hit deadlines, and communicate proactively when timelines shift.</span></span></li></ul></div></div></div></div></div></div></div></div></div></div></div>\n",
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