Affiliate Performance Specialist (CRO)

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    "description": "<p><span style=\"font-weight: bold\">Revpanda Group</span><span> </span>is a <br>leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. <br>We are looking for a<span> </span><span style=\"font-weight: bold\">Conversion &amp; Affiliate Performance Specialist</span><span> </span>to join our team and help maximize the performance of our affiliate websites. The role sits between sales, site management, and analytics, with a strong focus on ensuring that the right brands are listed on the right pages for the right markets, while continuously improving conversion rates.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Monitor and improve conversion funnels across all geos and brands, especially registration → First Time Deposit (FTD).</span></li>\n<li>Ensure correct casino listings on the right country pages:<span> </span><span style=\"font-weight: bold\">correct bonuses/promos, licensing, localization, country-specific requirements.</span></li>\n<li>Use tools like<span> </span><span style=\"font-weight: bold\">Google Search Console (GSC), Ahrefs, internal Aggregator, Voluum</span><span> </span>to analyse traffic, SEO, conversion, and affiliate performance metrics.</li>\n<li><span style=\"font-weight: bold\">Identify oversold or underperforming geos</span><span> </span>(countries) and propose redistribution of traffic, portfolio adjustments, or new brand onboarding, with actionable fixes.</li>\n<li><span style=\"font-weight: bold\">Conduct brand audits:</span><span> </span>evaluate brand/platform performance (conversion, retention, regulatory compliance, payment methods etc.).</li>\n<li>Collaborate with Sales, Site Managers, SEO / Content, and Product teams to implement changes, tests, and optimizations.</li>\n<li><span style=\"font-weight: bold\">Design and run A/B tests and multivariate tests</span><span> </span>on landing pages, flows, offers, creatives to increase conversion.</li>\n<li>Continuously monitor performance, prepare reporting dashboards, track KPI trends, and deliver insights and recommendations to increase revenue and reduce waste.</li>\n<li>Ensure compliance with geo-specific laws, advertising policies, licensing requirements etc.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements:</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Industry Knowledge:</span><span> </span>Experience in iGaming / Casino / Affiliate marketing landscapes, with understanding of tier-1, tier-2, tier-3 geos.</li>\n<li><span style=\"font-weight: bold\">Analytics &amp; Tools:</span><span> </span>Proficient in Voluum or similar affiliate tracking tools; Google Search Console; Ahrefs (or equivalent SEO tools); good grasp of site analytics (GA4 or similar).</li>\n<li><span style=\"font-weight: bold\">Conversion Optimisation Experience:</span><span> </span>Experience running A/B tests, multivariate testing; identifying funnel leakages; UX / CRO best practices.</li>\n<li><span style=\"font-weight: bold\">Technical &amp; Product Understanding:</span><span> </span>Ability to understand different casino platforms (payment methods, KYC, geo restrictions), merchant / brand requirements.</li>\n<li><span style=\"font-weight: bold\">Attention to Detail:</span><span> </span>Ensuring listings are correct, copy is localized, promotions are accurate, licensing information is displayed, etc.</li>\n<li><span style=\"font-weight: bold\">Communication &amp; Cross-Team Work:</span><span> </span>Able to convey insights, work with content, design, product, operations, etc.</li>\n<li><span style=\"font-weight: bold\">Data-Driven &amp; Problem Solver:</span><span> </span>Comfortable diving into data, spotting anomalies, coming up with hypotheses and testing them.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What we offer:</span></p>\n<ul>\n<li>Diverse career growth opportunities</li>\n<li>Friendly and supportive colleagues</li>\n<li>Highly competitive salary and bonuses</li>\n<li>Performance-related bonuses</li>\n<li>\"Refer a friend\" bonus</li>\n<li>Possibility of successfully managing work-life balance</li>\n<li>Advanced benefits package (public holidays, additional days off, etc).</li>\n<li>Paid trainings and work-related courses</li>\n</ul>",
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