Senior Marketing Web Developer

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    "companyName": "Alder",
    "description": {
      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">The Role:</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">You'll be the technical owner of our marketing website and the systems that connect it to the rest of our business. That means everything from shipping a new landing page in Webflow on a Tuesday afternoon, to wiring up a HubSpot workflow that routes a qualified lead to the right intake specialist, to instrumenting analytics so we actually know what's working.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">This is a hands-on role for someone who is equally comfortable in a Webflow Designer canvas, a Google Analytics property, and a JavaScript snippet inside a </span><span style=\"color:rgb(24,128,56);font-size:11pt;white-space:pre-wrap;\">&lt;script&gt;</span><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> tag. You'll work closely with our growth, marketing, and engineering teams, and report into the technology organization.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Responsibilities:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Own day-to-day development, maintenance, and evolution of the Alder marketing site in Webflow — including the CMS, structured content, components, and design system.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Build and ship new landing pages, campaign microsites, and content templates in partnership with marketing and design.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Implement and maintain our marketing technology stack: Google Analytics 4, Google Tag Manager, HubSpot (forms, workflows, lifecycle stages), and on-site chat/booking tools.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Set up and maintain event tracking, conversion goals so the team can make decisions from real data.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Integrate the marketing site with downstream systems — HubSpot CRM, our product, and third-party tools — using webhooks, and APIs.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Run on-page A/B tests and conversion experiments; partner with growth on hypotheses and post-test analysis.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Handle technical SEO: site structure, schema markup, page speed, Core Web Vitals, sitemap and canonical hygiene.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Set up and manage on-site chatbots and conversational tools (Intercom, HubSpot Chat, or similar) including routing logic and handoff to humans.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Keep the site fast, accessible (WCAG AA), and on-brand.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Required skills / experiences:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">4+ years</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> of professional experience building and maintaining marketing websites.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Good Webflow proficiency</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> desired— you've shipped non-trivial sites, used the CMS for structured content, and know when to drop into custom code vs. stay within the visual builder.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Solid </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">HTML, CSS, and modern JavaScript</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> fundamentals. You can read a snippet, write one from scratch, and debug what's breaking in production.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Hands-on experience with the </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">growth/marketing tech stack</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">: Google Analytics 4, Google Tag Manager, and at least one major marketing automation platform (</span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">HubSpot strongly preferred</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">).</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience setting up and instrumenting </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">conversion tracking, A/B tests, and analytics dashboards</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — not just installing scripts, but knowing what to measure and why.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with at least one </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">chatbot or conversational platform</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> (Drift, Intercom, HubSpot Chat, Zendesk, or similar).</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Comfort with </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">APIs, webhooks, and basic integrations</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> between marketing tools.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A growth mindset: you care about conversion rates, funnel metrics, and what actually moves the business — not just shipping the page.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Clear written communication. You can explain technical tradeoffs to a marketer and brand tradeoffs to an engineer.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Nice to Have:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with the </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">React ecosystem</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> (Next.js, Gatsby, or similar) — useful as parts of our marketing surface evolve.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Familiarity with one or more </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">headless CMSs</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> (Contentful, Sanity, Strapi) in addition to Webflow CMS.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">SEO chops beyond the technical basics — keyword research, content strategy collaboration, schema strategy.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Familiarity with privacy and consent tooling (cookie banners, GDPR/CCPA-aware analytics setups).</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Why Work at Alder?</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">At Alder, we value our team as our greatest asset. We offer a supportive, mission-driven work environment where your contributions make a meaningful impact every day.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Our comprehensive benefits and employee perks include:</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Competitive compensation</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Flexible work schedules and hybrid work opportunities</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Health, dental, and vision insurance</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Professional development support and continuing education reimbursement</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A collaborative, inclusive culture focused on employee well-being and growth</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Join us in making a positive difference in the lives of older adults by fostering engagement, connection, and support within the community!</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><em style=\"color:rgb(32,32,34);font-size:11.25pt;white-space:pre-wrap;\">In accordance with the Massachusetts Pay Transparency Act, the expected pay range for this position is $135,000-$160,000 annually. Actual compensation may vary based on factors such as licensure, years of experience, and other relevant qualifications.</em></i></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><i><em style=\"color:rgb(29,28,29);font-size:11.5pt;white-space:pre-wrap;\">For over 30 years, Alder has been a trusted guide for more than 5,000 families across Greater Boston, helping them navigate the aging journey with compassion, clarity, and expert care. Our&nbsp; life care managers are seasoned social workers and nurses, providing both strategic direction and hands-on support, from coordinating medical care and assessing home safety to attending appointments and facilitating meaningful family conversations.</em></i></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><i><em style=\"color:rgb(29,28,29);font-size:11.5pt;white-space:pre-wrap;\">Deeply rooted in the community, we leverage a broad professional network to connect families with trusted resources and foster collaboration across disciplines. Whether offering occasional consultations or urgent crisis support, we tailor our involvement to meet each individual’s unique needs. At the heart of our work is a simple goal: to help families approach the practical and emotional aspects of aging with confidence.</em></i></p>"
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