Demand Generation Marketing Manager

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    "datePosted": "2026-05-21",
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    "description": "<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels.<br></span><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">We’re searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.</span></p>\n<p><br><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 13pt; font-weight: bold; text-decoration: none\">The Role</span></p>\n<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.</span></p>\n<p><br><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 13pt; font-weight: bold; text-decoration: none\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Think creatively and strategically, devising </span><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; font-weight: bold; text-decoration: none\">unique campaign concepts</span><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\"> that cut through the noise and resonate with the target audience and accounts. </span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 13pt; font-weight: bold; text-decoration: none\">Requirements</span></p>\n<ul>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">3-5 years of proven track record in B2B SaaS growth (please showcase success stories).</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">2+ years of hands-on experience with HubSpot.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Creative thinker who excels in generating unique, compelling campaign concepts.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Familiarity with Product Management, Product Analytics, and User Engagement &amp; Experience niches and tools will be a significant plus.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 13pt; font-weight: bold; text-decoration: none\">Benefits</span></p>\n<ul>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Competitive salary and growth-based bonus opportunities</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Opportunities to attend international conferences and team off-sites</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Generous education budget for professional development and certifications</span></li>\n<li><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\">Hybrid structure: 3 days in office (in our Austin office), 2 remote</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">EEO Statement</span></p>\n<p>Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.</p>\n<p><br></p>\n<p><br><span style=\"font-weight: bold\">Visa/Work Authorization</span></p>\n<p>Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.</p>",
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