Senior Programmatic Operations & Trading Lead

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    "description": "<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About the </span><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">COOL</span><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\"> company</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.  </span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">COOL Media products under the COOL company include </span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">DCO &amp; Creative Automation</span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; </span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Franchise &amp; Multi-Location</span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">, a complete advertising management platform for franchise and network businesses; </span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Media &amp; Attribution</span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">, a managed service solution for agencies and brands to reach and measure audiences; </span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Publisher Experiences</span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">, a premier SSP and engagement platform for publishers; and </span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Supply-Side Platform</span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">, delivering website and app publishers everything they need to maximize their ad revenue.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.  Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Our Core Values</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">At the COOL company, we believe in being </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">C.O.O.L</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">.: </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Creative - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Open-minded - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Optimistic - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Leaders -</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it.  We look for speed, impact, and setting the industry benchmark.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">We </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">creatively</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> integrate new elements in innovative combinations, fueled by our </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">optimism</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> to drive success. Our </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">open-mindedness</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> allows us to embrace new ideas and approaches, empowering us to </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">lead</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">Sleeves Up: </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">100% Viewability: </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">Be Defiantly Great:</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About the Role</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">We’re looking for a senior programmatic specialist to lead media trading and campaign operations across COOL Media’s USA campaigns.</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\">This is a hands-on role focused on end-to-end campaign execution, optimisation, and operational excellence across BVOD, CTV, Display, DOOH, Audio, and Video channels. You will work closely with Account Managers, who own client relationships, while you take full ownership of trading performance and delivery.</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\">This role is based in India and requires working US Eastern Time hours (approximately 8:00am – 6:00pm EST).</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\">You’ll play a key role in scaling programmatic operations in the US market, improving efficiency, and driving performance across multiple DSPs, while supporting the evolution of COOL Media’s AI-driven campaign solutions and attribution capabilities.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Programmatic Trading &amp; Operations</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.)</span></li>\n<li><span style=\"font-size: 10pt\">Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video</span></li>\n<li><span style=\"font-size: 10pt\">Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency</span></li>\n<li><span style=\"font-size: 10pt\">Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem</span></li>\n<li><span style=\"font-size: 10pt\">Ensure best practice across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV)</span></li>\n<li><span style=\"font-size: 10pt\">Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Campaign Operations &amp; Execution</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Oversee campaign trafficking, tag implementation, and QA processes</span></li>\n<li><span style=\"font-size: 10pt\">Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant)</span></li>\n<li><span style=\"font-size: 10pt\">Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment</span></li>\n<li><span style=\"font-size: 10pt\">Maintain operational consistency across DSPs and US-based inventory partners</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Data, Performance &amp; Optimisation</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Analyse campaign performance across DSPs, GA4, and log-level data environments</span></li>\n<li><span style=\"font-size: 10pt\">Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative</span></li>\n<li><span style=\"font-size: 10pt\">Deliver clear, actionable insights to Account Managers for client communication</span></li>\n<li><span style=\"font-size: 10pt\">Support testing frameworks including audience strategies, creative variants, and channel mix optimisation</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Technology &amp; Innovation</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions</span></li>\n<li><span style=\"font-size: 10pt\">Contribute to automation, workflow efficiencies, and operational best practices</span></li>\n<li><span style=\"font-size: 10pt\">Partner with product and tech teams on attribution, incrementality, and data integration initiatives</span></li>\n<li><span style=\"font-size: 10pt\">Stay across US programmatic trends, platforms, SSPs, and data partners</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Team Collaboration</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Work closely with Account Managers to ensure seamless campaign delivery and performance alignment</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with trading, ad ops, analytics, and product teams</span></li>\n<li><span style=\"font-size: 10pt\">Mentor junior traders and contribute to upskilling across the team</span></li>\n<li><span style=\"font-size: 10pt\">Support onboarding of new US clients from an operational and technical perspective</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Skills &amp; Experience</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous</span></li>\n<li><span style=\"font-size: 10pt\">Must be comfortable working US Eastern Time hours (8am–6pm EST)</span></li>\n<li><span style=\"font-size: 10pt\">8+ years hands-on experience in programmatic media buying and ad operations</span></li>\n<li><span style=\"font-size: 10pt\">Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.)</span></li>\n<li><span style=\"font-size: 10pt\">Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments</span></li>\n<li><span style=\"font-size: 10pt\">Experience with GTM, GA4, pixel implementation, and tracking frameworks</span></li>\n<li><span style=\"font-size: 10pt\">Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO)</span></li>\n<li><span style=\"font-size: 10pt\">Experience working with log-level data and advanced reporting environments</span></li>\n<li><span style=\"font-size: 10pt\">Familiarity with DCO, dynamic creative, and attribution methodologies</span></li>\n<li><span style=\"font-size: 10pt\">Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues</span></li>\n<li><span style=\"font-size: 10pt\">Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join COOL Media?</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Work across premium US campaigns and complex programmatic environments</span></li>\n<li><span style=\"font-size: 10pt\">Be part of a growing business expanding in the US market</span></li>\n<li><span style=\"font-size: 10pt\">Exposure to advanced attribution, log-level data, and AI-driven campaign solutions</span></li>\n<li><span style=\"font-size: 10pt\">Opportunity to shape and scale programmatic operations in a key growth market</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Cultural Competencies</span><br></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Must have a player/coach mentality, willing to both execute and lead</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Ability to juggle multiple projects concurrently and set and meet deadlines</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Skilled at receiving and providing direct feedback</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Collaborative mindset and great teamwork skills</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Entrepreneurial &amp; adaptable; great learning skills</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Curious, research-minded, data-informed</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Able to search for possible solutions and apply them</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Creative confidence</span></li>\n<li><span style=\"color: rgb(34, 34, 34); 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