Freelancer - Creative Strategist

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      "state": "New York"
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    "departmentLabel": "Strategy",
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    "location": {
      "city": "New York",
      "state": "New York",
      "postalCode": "10001",
      "addressCountry": "United States"
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    "datePosted": "2024-03-06",
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    "description": "<p><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">About Us:</span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\"><br></span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">We are a dynamic experiential marketing agency that transforms brand stories into unforgettable experiences. Our Concepting Team is responsible for crafting bold, strategic, and visually compelling ideas that inspire and engage. We are seeking a Creative Strategist who excels in storytelling, idea generation, deck creation, and insight-driven research—someone who can seamlessly blend logic and creativity to develop winning proposals and first-round concepting decks.</span></p>\n<p> </p>\n<p><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">About the Role: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\"><br></span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">This role is for a sharp thinker and strong storyteller who thrives on developing insight-driven creative strategies, crafting persuasive narratives, and leading concept development from research to execution. If you’re a hybrid creative-strategic thinker who loves uncovering insights, shaping ideas, and setting the creative foundation for execution teams, we’d love to hear from you.</span></p>\n<p> </p>\n<p><strong><span style=\"color: #000000; font-size: 13pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Key Responsibilities</span><br></strong></p>\n<p><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Pre-Sale: Process, Research, Strategy &amp; Proposal Development</span></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Lead the pre-sale proposal process, from briefing to delivery, ensuring that all creative ideas are backed by strong strategic thinking.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Conduct market research, trend analysis, and audience insights to inform and inspire creative development.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Develop sharp, actionable insights that guide the team in crafting compelling experiential concepts.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Lead brainstorms and ideation sessions, ensuring all creative proposals are both innovative and strategically sound.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Craft compelling narratives and storytelling, shaping the flow and structure of each deck.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Build and refine visually impactful proposals, ensuring clarity, creativity, and strategic alignment.</span></li>\n</ul>\n<p><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Post-Sale: Concept Development &amp; Execution Strategy</span></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Own the development of V1 concepting decks, establishing the creative foundation for execution teams.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Refine big ideas into actionable, executable creative concepts, ensuring they are both visionary and feasible.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Continue to research and analyze cultural trends, audience behaviors, and brand landscapes to evolve creative thinking.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Collaborate closely with art directors, designers, producers, and technical teams to translate concepts into tangible experiences.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Define the creative red thread, ensuring a clear narrative from ideation to execution.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Provide strategic rationale and creative direction to execution teams, ensuring alignment with the original concept vision.</span></li>\n</ul>\n<p><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Presentation, Leadership &amp; Collaboration</span></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Act as the lead presenter, delivering ideas with confidence, clarity, and strategic reasoning to both internal teams and clients.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Serve as the deck leader, ensuring all proposals and concepting decks are polished, structured, and aligned with the agency’s creative vision.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Work efficiently under tight deadlines, managing multiple projects while maintaining quality and creativity.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Balance left- and right-brain thinking, using research and logic to shape bold, imaginative creative ideas.</span></li>\n</ul>\n<p><strong><span style=\"color: #000000; font-size: 13pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Qualifications:</span></strong></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Experience: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">5+ years in a creative or experiential agency, with experience in strategy, concepting, and storytelling.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Research &amp; Insights: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Strong ability to analyze trends, audience behaviors, and brand landscapes to develop insights that guide creative work.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Storytelling &amp; Copywriting: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Exceptional ability to craft compelling narratives, structure decks, and write clear, engaging copy.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Presentation Skills: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Strong public speaking abilities, with the confidence to sell ideas persuasively.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Strategic Thinking: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Ability to develop insights that inform and shape creative directions.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Speed &amp; Organization: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Fast worker with strong time management skills, able to handle multiple projects simultaneously.</span></li>\n<li><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; font-weight: bold; text-decoration: none;\">Creative Vision: </span><span style=\"color: #000000; font-size: 11pt; font-family: Arial,sans-serif; text-decoration: none;\">Strong understanding of cultural trends, brand positioning, and experiential marketing.</span></li>\n</ul>",
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