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    "requisitionDescription": "<div><div><p data-pasted=\"true\"><strong>About the Position:&nbsp;</strong></p><p style=\"margin-left:0in;\" data-pasted=\"true\">The Managing Director, Integrated Media and Content is a senior leader responsible for shaping and executing NACo&rsquo;s integrated content, media, communications, and brand strategy. This role oversees the creation, distribution, and performance of high-impact storytelling across video, audio, editorial, digital platforms, and paid channels, including NACo&rsquo;s content studios, to inform, engage, and influence NACo&rsquo;s core audiences, including county members, policymakers, partners, and the general public.</p><p style=\"margin-left:0in;\">This position leads NACo&rsquo;s Content Studio, newsroom operations for County News, and the organization&rsquo;s broader digital and communications ecosystem, while serving as the organization&rsquo;s brand steward. The Managing Director builds and leads a high-performing, multidisciplinary team spanning content production, digital strategy, editorial, communications, design/creative services, and paid media. Reporting to the Chief Public Affairs Officer, this leader ensures NACo&rsquo;s voice, identity, and storytelling are consistent, credible, and compelling across all channels&mdash;building trust, recognition, and affinity for NACo and America&rsquo;s counties</p><p><strong>Key Responsibilities:&nbsp;</strong></p><ul type=\"disc\" data-pasted=\"true\"><li style=\"margin-left:0in;\">Lead NACo&rsquo;s integrated content, marketing, communications, and brand strategy serving members, Congress, federal agencies, partners, and the general public.</li><li style=\"margin-left:0in;\">Ensure strategic alignment across editorial, video, audio, digital platforms, social media, email, paid media, and brand expression.</li><li style=\"margin-left:0in;\">Translate NACo&rsquo;s policy and advocacy priorities into compelling, accessible, and audience-centered storytelling.</li><li style=\"margin-left:0in;\">Serve as a senior advisor on media strategy, messaging, and positioning.</li><li style=\"margin-left:0in;\">Serve as NACo&rsquo;s lead brand steward, overseeing voice, visual identity, and brand guidelines across all channels.</li><li style=\"margin-left:0in;\">Ensure consistent, high-quality brand application while enabling creativity, innovation, and modern storytelling.</li><li style=\"margin-left:0in;\">Strengthen brand recognition, credibility, and affinity through coordinated content, design, and communications.</li><li style=\"margin-left:0in;\">Lead NACo&rsquo;s Content Studio, overseeing creative development, production workflows, staffing models, and vendor partnerships.</li><li style=\"margin-left:0in;\">Direct production of high-quality video and audio content, including episodic series, documentaries, short films, event coverage, and branded content.</li><li style=\"margin-left:0in;\">Oversee the NACo podcast network, including editorial direction, production, and distribution.</li><li style=\"margin-left:0in;\">Manage on-site and mobile production operations supporting NACo events, county visits, and federal engagement.</li><li style=\"margin-left:0in;\">Provide strategic oversight of County News, NACo&rsquo;s newspaper and newsroom, ensuring strong editorial vision and journalistic integrity.</li><li style=\"margin-left:0in;\">Lead digital distribution and amplification strategies for County News across web, newsletters, social, and multimedia platforms.</li><li style=\"margin-left:0in;\">Lead digital platform and channel strategy across NACo.org, social media, email newsletters, video, podcasts, and paid media, focusing on UX, accessibility, performance, engagement, and growth.</li><li style=\"margin-left:0in;\">Direct best practices for audience engagement, content optimization, and platform-specific distribution across owned, earned, and paid channels.</li><li style=\"margin-left:0in;\">Lead targeted digital and paid media strategies supporting advocacy, member engagement, and public outreach.</li><li style=\"margin-left:0in;\">Develop and execute an integrated audience development strategy across all channels.</li><li style=\"margin-left:0in;\">Establish KPIs and performance benchmarks across content, communications, brand health, and distribution.</li><li style=\"margin-left:0in;\">Use analytics and insights to guide editorial decisions, optimize platforms, and drive continuous improvement.</li><li style=\"margin-left:0in;\">Build, lead, and mentor a high-performing, multidisciplinary team spanning production, digital strategy, editorial, communications, design/creative services, and paid media.Top of Form</li><li style=\"margin-left:0in;\">Other duties as assigned</li></ul><p><strong>Qualifications:&nbsp;</strong></p><ul type=\"disc\" data-pasted=\"true\"><li style=\"margin-left:0in;\">10-12 years of senior leadership experience in integrated media, marketing, communications, brand management, journalism, digital platforms, or content production.</li><li style=\"margin-left:0in;\">Proven experience serving as a brand steward or leading brand strategy within an agency, in-house or media organization.</li><li style=\"margin-left:0in;\">Demonstrated success building and leading high-performing, multidisciplinary teams.</li><li style=\"margin-left:0in;\">Strong expertise in video, audio, editorial, and digital storytelling across platforms.</li><li style=\"margin-left:0in;\">Experience leading digital platform strategy, including website UX, content performance, and governance.</li><li style=\"margin-left:0in;\">Digital marketing and paid/earned/owned media experience leading teams and working with outside vendors.</li><li style=\"margin-left:0in;\">Experience leading creative and content across multiple channels.</li><li style=\"margin-left:0in;\">Deep understanding of social media, email marketing, audience growth, and engagement best practices.</li><li style=\"margin-left:0in;\">Experience leading paid digital media, targeted content, or audience acquisition strategies.&nbsp;</li><li style=\"margin-left:0in;\">Familiarity with county government and federal policy landscapes preferred.</li></ul><p><strong>Preferred Attributes:&nbsp;</strong></p><ul><li>Experience leading paid digital media, targeted content, or audience acquisition strategies.</li><li>Familiarity with county government and federal policy landscapes.</li></ul><p><strong>Location and Travel: </strong></p><p>This position is eligible for remote and/or hybrid work, with travel for NACo conferences, meetings, and partner engagements.&nbsp;</p><p><br></p><p>Salary Range:$165,000- $180,000 commensurate &nbsp;with experience</p></div></div>\n",
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