Brand Writer

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    "city": "Toronto",
    "region": "ON",
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    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
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    "datePosted": "2026-05-13",
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      "city": "Toronto",
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    "description": "<p>Everything we do is for our customers!</p>\n<p><br></p>\n<p>Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience that our customers need; transforming ecommerce, retail, marketing automation, merchandising, helpdesk and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence and resourcefulness to power 5,000+ global brands while we head to 100,000+.</p>\n<p><br></p>\n<p>Driven by the same customer-centric mentality as above, we empower businesses to achieve their goals and grow alongside us. If you're a driver and not passenger, and are ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">The opportunity:</span></p>\n<p>Thrive on change and grow beyond limits? We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost where you can turn ideas into action!</p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We’re seeking a Brand Writer with AI-first thinking. You’ll drive awareness, growth, and engagement through high-impact content, collaborating closely with marketing, design, product, and sales teams to ensure alignment with brand voice, business objectives, and audience needs.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">You need to be a sharp writer who can move fast, and care about producing work that actually lands, and know how to balance brand storytelling with performance optimization.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What You'll Do:</span></p>\n<ul>\n<li>Own and evolve the brand positioning across channels, grounded in business priorities, audience insight, and market differentiation.</li>\n<li>Develop messaging frameworks, narrative pillars, and communication strategies that strengthen and reinforce brand positioning.</li>\n<li>Lead brand storytelling initiatives across campaigns, product marketing, PR, web experiences, and lifecycle communications.</li>\n<li>Write and edit high-impact brand messaging and copy that delivers clarity, consistency, and emotional resonance across all touchpoints.</li>\n<li>Collaborate closely with the Creative Director to shape brand concepts, narratives, tone of voice, and strategic messaging.</li>\n<li>Partner with SEO and Growth teams to create messaging that balances brand identity, audience relevance, and performance objectives.</li>\n<li>Translate audience insights, keyword research, and growth priorities into compelling, human-centered brand narratives.</li>\n<li>Ensure consistency in brand voice, positioning, and messaging across all customer-facing experiences.</li>\n<li>Operate as a senior brand voice across Growth, Product Marketing, Design, and cross-functional stakeholders.</li>\n<li>.Serve as a strategic thought partner by influencing messaging direction, positioning decisions, and communication strategy.</li>\n<li>Evaluate messaging and campaign performance, test positioning hypotheses, and refine strategies based on insights and experimentation.</li>\n<li>Build scalable systems, workflows, and editorial processes that support sustainable brand growth and operational efficiency.</li>\n<li>Provide strategic direction and feedback to freelancers and agencies while maintaining high creative and editorial standards.</li>\n<li>Leverage tools, templates, and AI-assisted workflows to improve efficiency, ideation, and quality at scale.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What You'll need to bring to Maropost</span>    </p>\n<ul>\n<li>3+ years of experience in copywriting, communications, or a related field, with a strong understanding of brand positioning, messaging development, and editorial best practices.</li>\n<li>Proven ability to develop and scale compelling B2B brand narratives, preferably within SaaS or technology environments.</li>\n<li>Strong expertise in brand voice development, messaging architecture, and strategic storytelling across multiple channels.</li>\n<li>Exceptional writing, editing, proofreading, and communication skills, with a portfolio demonstrating strong brand alignment, clarity, and impact.</li>\n<li>Experience collaborating cross-functionally with Growth, Product Marketing, Design, and leadership teams to shape strategic messaging initiatives.<br>Strong understanding of AI-assisted writing and workflow optimization, with the ability to leverage AI tools responsibly to enhance efficiency and creative output.<br>Excellent project management, organization, and time management skills, with the ability to manage multiple priorities independently.<br>Experience using modern marketing, SEO, analytics, social, and project management tools to inform positioning and communication strategies.</li>\n<li><span style=\"font-size: 12pt\">Above all: you are a self-starter who takes ownership, operates with urgency, and gets things done without being told what to do.</span></li>\n</ul>\n<ul>\n<li>You exemplify Maropost’s Values:\n<ul>\n<li>Customer Obsessed</li>\n<li>Extreme Urgency</li>\n<li>Excellence</li>\n<li>Resourceful</li>\n</ul>\n</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Message from the Founders:</span><span> </span>Maropost is looking for builders - people who want to drive our business forward at all costs in order to achieve the goals we have both short and long term for the results and outcomes that that will bring to us all.</p>\n<p>If that isn't for you that’s ok, for those of you that it is please get in touch with us!</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Accommodations  </span></span><span> </span></p>\n<p><span>Maropost is deeply committed to promoting equal employment opportunity and fostering a culture of inclusion. Therefore, individuals seeking employment at Maropost are considered without regards to race, colour, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please feel free to reach out to the recruitment team for any accommodation requests or questions.</span><span> </span></p>",
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