Digital Marketing Specialist

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    "description": "<p><span style=\"font-weight: bold\">Digital Marketing Specialist</span></p>\n<p>Location: Oberlin, Ohio<br>Full-Time<br>Salary Range: $55,000 – $65,000 per year</p>\n<p><span style=\"font-weight: bold\">About AdeptAg</span></p>\n<p>AdeptAg LLC is a North American leader in controlled environment agriculture, integrating innovative growing, automation, and irrigation solutions for customers both domestic and international. We support today’s growers with forward-thinking, cost-efficient systems designed to meet the evolving challenges of modern agriculture.</p>\n<p>Our marketing team plays a vital role in strengthening our brand presence, supporting sales growth, and communicating our expertise across digital platforms.</p>\n<p><span style=\"font-weight: bold\">The Role</span></p>\n<p>The Digital Marketing Specialist is a hands-on technical execution role responsible for website management, video production and editing, written content support, and marketing analytics.</p>\n<p>Reporting to the Director of Marketing, this position works closely with the Marketing Assistant and cross-functional teams across the organization. The ideal candidate is a proactive self-starter who takes initiative, manages multiple projects effectively, and thrives in a structured B2B environment.</p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-weight: bold\">Website Management</span></p>\n<p>• Maintain the company WordPress website, including structure, backend updates, content revisions, technical enhancements, and broken link resolution<br>• Manage updates across product pages, careers, news, and other key site sections<br>• Collaborate with internal teams to ensure product accuracy, brand consistency, and user-friendly site experience<br>• Execute SEO updates including metadata, tags, keyword integration, and on-page optimization<br>• Maintain the digital catalog app used on RSM iPads, ensuring product data, branding, and user experience are current and consistent</p>\n<p><span style=\"font-weight: bold\">Content Production – Video</span></p>\n<p>• Collaborate with the Director of Marketing to align video content with overall digital strategy and brand tone<br>• Coordinate capture and organization of visual content from customer visits and internal projects<br>• Partner with field teams to collect footage when appropriate<br>• Edit video content to align with brand standards and messaging<br>• Manage and optimize AdeptAg’s YouTube channel, including uploads, thumbnails, SEO metadata, and performance reporting<br>• Coordinate with the Marketing Assistant on distribution across LinkedIn, Instagram, and TikTok<br>• Maintain a centralized photo and video library for Sales and Marketing use</p>\n<p><span style=\"font-weight: bold\">Content Production – Written &amp; Email</span></p>\n<p>• Support development of articles, case studies, and marketing campaigns<br>• Assist with email campaign creation and copywriting in HubSpot<br>• Draft copy, build email templates, and support workflow setup<br>• Ensure messaging aligns with brand voice and strategic objectives</p>\n<p><span style=\"font-weight: bold\">Analytics &amp; Reporting</span></p>\n<p>• Monitor and analyze performance data across Google Analytics, YouTube Analytics, and HubSpot<br>• Develop and maintain monthly KPI reports to measure marketing performance<br>• Identify trends and insights to inform strategy and campaign optimization<br>• Support data-driven decision-making within the marketing team</p>\n<p><span style=\"font-weight: bold\">Education and Experience</span></p>\n<p>• Bachelor’s degree in Marketing, Communications, Business, or related field preferred<br>• 3–5 years of experience in digital marketing, content marketing, or similar role<br>• B2B experience preferred (manufacturing, agriculture, horticulture, or industrial sectors valued)<br>• Proven ability to manage multiple projects in a deadline-driven environment</p>\n<p><span style=\"font-weight: bold\">Technical Skills and Competencies</span></p>\n<p>• Strong WordPress website management experience, including backend updates and minor HTML/CSS adjustments<br>• Proficiency in video editing platforms such as Premiere Pro, Final Cut, or similar<br>• Working knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)<br>• HubSpot experience preferred (experience with Mailchimp, Constant Contact, or similar platforms considered)<br>• Proficiency in Google Analytics and YouTube Analytics<br>• Strong Microsoft Excel skills<br>• Understanding of SEO best practices<br>• Strong written and verbal communication skills<br>• Excellent organizational and time-management abilities<br>• Collaborative mindset with cross-functional communication skills</p>\n<p><span style=\"font-weight: bold\">Why Join AdeptAg</span></p>\n<p>• Competitive compensation package<br>• Generous 401(k) with company-paid contribution<br>• Medical, dental, and vision coverage<br>• Company-paid life insurance<br>• Voluntary life, accident, and disability insurance options<br>• Opportunity to shape digital strategy within a growing B2B organization<br>• Collaborative team environment<br>• Stable and expanding North American company</p>\n<p>If you are a motivated digital marketing professional who enjoys hands-on execution, analytics, and creative production in a technical B2B environment, we encourage you to apply.</p>\n<p><span style=\"font-weight: bold\">Equal Opportunity Employer</span></p>\n<p>AdeptAg is an equal opportunity employer. We are committed to providing equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.</p>",
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