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    "ExternalDescriptionStr": "<p>TOURISM AND SPORTS MARKETING DIVISION - SENIOR SALES AND EVENT SUPERVISOR&nbsp;</p><p>EXEMPT - PG 18&nbsp;</p><p>$59,404 - $89,107 ANNUALLY&nbsp;</p><p style=\"background-color: white; margin: 15pt 0in 6.75pt;\"><span style=\"color: rgb(51, 51, 51); font-family: &quot;Source Sans Pro&quot;, sans-serif;\"><span style=\"font-size: 13.5pt;\"><strong>Employee Benefits</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Direct Deposit, Bi-Weekly Pay Checks</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Medical, Dental, Vision</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Life Insurance</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">FRS Retirement</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">10 Paid Holidays</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Paid Time Off</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Tuition Reimbursement</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Education Incentives</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Deferred Compensation Plan</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Wellness Incentives</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Employee Assistance Program (EAP)</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Free Employee Gym</span></span></li><li style=\"background-color: white; color: rgb(51, 51, 51);\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Free Employee Health Clinic</span></span></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><strong>Must possess the physical, developmental and mental ability to perform job tasks, responsibilities and duties of the job illustrated below:</strong></span></p><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><strong><u>MAJOR FUNCTION</u></strong></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\">Develops, implements and provides supervision of marketing, sales and promotional activities for sports/tourism markets that generate overnight stays in Polk County accommodations and create economic impact in Polk County.</span></p><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><strong><u>ILLUSTRATIVE DUTIES</u></strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">Assists the Senior Tourism Sales and Marketing Manager with creation and implementation of the tourism sales and marketing plan. Travels extensively both domestically and internationally promoting Polk County as a destination for consumers, key travel agents and tour operators and other potential clients. Targets and develops niche markets that increase overnight stays in Polk County. Directs comprehensive sales efforts by planning and coordinating sales missions in key target markets for travel/trade professionals and leisure travelers.&nbsp; Responsible for assisting the Senior Tourism Sales and Marketing Manager with budgeting, financial control and analysis. Directs staff at trade shows.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Serves as sales liaison to Polk County tourism industry partners and to commercial airlines flying into Lakeland/Polk County to ensure sales messaging is cohesive. Organizes sales missions and opportunities for participating partners.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Coordinates sales and marketing presentations to consumer and organizational decision makers about Polk County and to encourage and enhance the selection of this area as a tourism destination.&nbsp; Generates and qualifies leads using tourism computer databases and other sales methods. Prepares follow-up reports, analysis and information.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Assists the Senior Tourism Sales and Marketing Manager in the coordination and operations of Polk County owned and co-owned special events, including but not limited to securing venues, volunteer recruitment, completion of special event bid applications, on-site special event set-up and management.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Plans, organizes and directs Familiarization (FAM) tours for travel agents, tour operators and other travel professionals to showcase and sell Polk County as a destination for their clients.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Develops and maintains contact lists for current and prospective clients from state, national, and international decision makers. Develops and assists in the design of sales and marketing materials.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Assists the Senior Tourism Sales and Marketing Manager with management oversight of Client Service Coordinators and interns.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">This position requires the use of independent judgment in setting priorities, coordinating work, handling multiple responsibilities, and the ability to manage time while working with deadlines, and interacting with team members and key stakeholders and decision makers daily.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Performs related duties as required.</span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><strong><u>KNOWLEDGE, ABILITIES AND SKILLS</u></strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">Experience with tourism sales, marketing, public relations and communications techniques and methods.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Ability to establish and maintain an effective working relationship with employees, clients, business representatives and the public. Ability to communicate effectively both orally and in writing. Ability to make public speaking presentations.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Ability to conceive, design, formulate and prepare informational data, analyze data, reports and survey information. Ability to use independent judgment, analyze information and formulate recommendations.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Ability to prepare budgets and tactical sales strategies.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Ability to plan sales missions to key target markets, in coordination with and in promotion of major Polk County tourism stakeholders.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Skilled in CRM programs and Microsoft Office Suite and Microsoft Teams.&nbsp;</span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><strong><u>MINIMUM QUALIFICATIONS</u></strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">Graduate of an accredited four (4) year college or university and have a minimum of five (5) years’ sports/tourism sales and marketing related experience and have established contacts in the sports/tourism industry.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Must have a valid driver’s license and be able to secure a valid Florida driver’s license at the time of employment.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">Must be willing to travel extensively to promote Polk County as a leisure travel destination.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>SPECIAL REQUIREMENTS</u></strong></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: red; font-family: Calibri, sans-serif;\"><strong>All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its residents.&nbsp;</strong></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><br>&nbsp;</p>",
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