Director of Communication Services

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    "description": "<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>SUMMARY</strong></span></p>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\">The Director of WELS Communication Services provides strategic coordination of all internal and external communications for the Wisconsin Evangelical Lutheran Synod (WELS). This role is responsible for shaping and protecting the organization&rsquo;s reputation; advancing its mission; and ensuring consistent, effective messaging across all channels. The Director leads a team of communication professionals and collaborates with senior leadership, commissions, and congregations to deliver impactful communication strategies and initiatives. The Communications Director reports to the President.</span></p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>ESSENTIAL DUTIES AND RESPONSIBILITIES </strong>include the following:</span></p>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Strategic Leadership &amp; Planning</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Develop and implement a comprehensive communications strategy aligned with WELS&rsquo; mission, vision, and strategic goals.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Advise the President, Conference of Presidents, and Synodical Council on communication opportunities, risks, and best practices.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Serve as an advisor to synod leadership on matters of public perception, organizational messaging, and reputational risk.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Brand &amp; Message Management</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Coordinate the development, consistency, and integrity of WELS&rsquo; brand identity across all platforms.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Ensure all communications reflect WELS&rsquo; values and priorities.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Content Development &amp; Oversight</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Direct the creation, editing, and distribution of high-quality content for print, digital, video, and social media channels, including <em>Forward in Christ</em>, <em>WELS Connection</em>, wels.net, <em>Book of Reports and Memorial, Report to the Twelve Districts, </em>and other key publications</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Coordinate and manage the production of newsletters, reports, presentations, and promotional materials.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Ensure accessibility, accuracy, and relevance of all communication materials.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Internal Communications Within WELS </strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Foster effective communication within WELS, supporting leadership, staff, and congregations with timely updates, resources, and guidance.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Promote awareness and use of communication tools and resources throughout the organization.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>External Communication - Media Relations &amp; Public Affairs</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Serve, along with the President, as a primary spokesperson for WELS, building and maintaining relationships with media, partners, and the public.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Work with the President to prepare and distribute press releases, statements, and media kits; coordinate interviews and media events.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Monitor media coverage and public sentiment, providing analysis and recommendations to leadership.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Coordinate crisis communication planning and response, ensuring preparedness and effective management of sensitive issues.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Oversee the regular monitoring of WELS mention on social media, whether positive or negative</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Team Leadership &amp; Development</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Lead, mentor, and develop the Communications team, setting clear goals and expectations.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Coordinate recruitment, training, performance management, and professional development for staff.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Cultivate a collaborative, innovative, and mission-driven team culture.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Stakeholder Engagement</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Collaborate with district leaders, commissions, and subsidiary organizations to identify communication needs and deliver effective solutions.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Support and advise on communication strategies for special initiatives, events, and campaigns.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Event Management</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Provide strategic promotion for WELS-sponsored events, ensuring they support the mission, priorities, and public witness of WELS.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Collaborate with synod leadership, commissions, departments, and event planning teams to establish communication goals, messaging strategies, and audience engagement plans for major events.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Coordinate event-related communications, branding, marketing, and media coordination, including pre-event promotion, on-site communications, and post-event follow-up.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Ensure consistent messaging, visual identity, and public presentation across all WELS events, conferences, conventions, and major gatherings.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Advise and support event planners in areas such as messaging strategy, program flow, speaker preparation, media readiness, and attendee experience.</span></li>\n</ul>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong>Other Responsibilities</strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Manage the Communications budget, ensuring effective allocation of resources.</span></li>\n\t<li><span style=\"font-family:Verdana,Geneva,sans-serif\">Stay current with trends, technologies, and best practices in communications, public relations, and digital media.</span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Verdana,Geneva,sans-serif\"><strong><em>These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required to perform this job.&nbsp; Other duties may be assigned.</em></strong></span></p>\n",
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