Field and Event Marketing Lead

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          "text": "<p>Forrest Johnson Recruiting is partnering with an industry-leading consumer services brand that is recognized as one of the top and fastest-growing companies in their industry. Our client is building out a field marketing team who will travel to assigned markets (80% travel) to execute events and localized marketing initiatives. Each <strong>Field and Event Marketing Lead</strong> will focus on coordination, hands-on execution, and performance tracking of local events and field marketing programs while partnering closely with regional leaders, site teams, and corporate marketing.</p><p>The ideal candidate is positive, highly organized, execution-oriented, and eager to grow into a strategic field marketing role!</p><p>Key responsibilities of the <strong>Field and Event Marketing Lead</strong> include but are not limited to:</p><ul><li><p><strong>Field Marketing Execution&#xa0;</strong></p><ul><li>Execute localized marketing campaigns, promotions, and events across assigned markets</li><li>Directly support pre-opening, opening, and post-opening marketing initiatives for new locations</li><li>Ensure brand standards and messaging are consistently applied at the local level</li><li>Help create memorable customer experiences that strengthen brand loyalty and community connection<br>\n&#xa0;</li></ul></li><li><p><strong>Community Engagement and Brand Activation</strong></p><ul><li>Serve as a brand ambassador within assigned markets</li><li>Identify and execute local marketing opportunities that increase brand visibility and drive traffic</li><li>Research, recommend, and support participation in community events, sponsorships, festivals, fundraisers, and local partnerships</li><li>Coordinate on-site event execution, including setup, promotional materials, staffing support, and customer engagement</li><li>Build and maintain relationships with community organizations and local business partners</li><li>Represent company at local events, grand openings, sponsorship activations, and community initiatives (occasional evenings and weekends required)</li><li>Assist in evaluating sponsorship and event opportunities based on brand alignment, community impact, and business goals<br>\n&#xa0;</li></ul></li><li><p><strong>Marketing and Site Support&#xa0;</strong></p><ul><li>Serve as day-to-day marketing support for site leaders and regional teams</li><li>Assist with local marketing calendars, timelines, and execution checklists</li><li>Coordinate signage, collateral, promotional materials, and vendor needs</li><li>Troubleshoot execution issues and escalate risks proactively<br>\n&#xa0;</li></ul></li><li><p><strong>Cross-Functional Support</strong></p><ul><li>Partner with operations and new site training teams to align marketing execution</li><li>Support agency partners and local vendors as directed</li><li>Assist in rolling out corporate campaigns to field locations<br>\n&#xa0;</li></ul></li><li><p><strong>Performance and Reporting&#xa0;</strong></p><ul><li>Track field marketing activity and basic performance metrics (traffic, participation, conversion)</li><li>Compile post-event and post-launch recaps with insights and recommendations<br>\n&#xa0;</li></ul></li><li><p><strong>Process and Playbook Management&#xa0;&#xa0;</strong></p><ul><li>Follow established field marketing playbooks and execution standards</li><li>Contribute feedback and ideas to improve tools, processes, and local activation programs</li><li>Help document best practices and field learnings<br>\n&#xa0;</li></ul></li></ul>",
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