CRM Customer Engagement Lead

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  "inferred_at": "2026-06-22T11:09:31.415Z",
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    "id": "113",
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    "location": {
      "city": "San Giljan",
      "state": "San Giljan"
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    "departmentId": "18572",
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    "jobOpeningName": "CRM Customer Engagement Lead",
    "departmentLabel": "CRM",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "San Giljan",
      "state": "San Giljan",
      "postalCode": "STJ9023",
      "addressCountry": "Malta"
    },
    "datePosted": "2026-06-19",
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    "description": "<p><span style=\"font-weight: bold\">What are we looking for?</span></p>\n<p> </p>\n<p>A Customer Engagement Lead who will oversee the non-Automation CRM functions, leading a team which includes CRM Campaign Coordinators, a CRM VIP Agent, and a CRM Sportsbook Coordinator. The role is responsible for the strategy, innovation, segmentation, execution, and performance of all customer engagement initiatives, including automation, mass campaigns, and specialized customer communications. A key aspect of the role is leveraging the planned CRM tool Smartico to optimize engagement and reporting.</p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">What You’ll do:</span></p>\n<ul>\n<li>Lead and manage the Customer Engagement team within CRM, ensuring alignment across Automation, Campaign Management, VIP, and Sportsbook functions.</li>\n<li>Develop and implement a comprehensive CRM strategy to drive customer engagement, retention, and revenue growth. Oversee end-to-end customer segmentations, triggered communications, and mass campaigns.</li>\n<li>Coordinate and set up campaign plans across brands and customer segments.</li>\n<li>Ensure VIP and Sportsbook communications are personalized, timely, and high-impact.</li>\n<li>Utilize Smartico to streamline operations, optimize campaigns, drive innovations, improve segmentation (personal level) and monitor performance.</li>\n<li>Monitor KPIs, analyze results, and implement continuous improvement initiatives.</li>\n<li>Ensure compliance with data protection, privacy, and industry regulations.</li>\n<li>Collaborate closely with Content, Design, Product, and Data teams to maximize customer engagement and ROI.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">What You’ll bring:</span></p>\n<ul>\n<li>Degree in Marketing, Business, or related field preferred.</li>\n<li>Proactive, highly organized, and detail-oriented, with strong problem-solving and multi-tasking skills.</li>\n<li>3+ years of experience in CRM, marketing automation, or customer engagement leadership.</li>\n<li>Proven experience managing CRM teams, including campaign coordinators and specialized roles (VIP/Sportsbook).</li>\n<li>Strong knowledge of CRM platforms; experience with Smartico is a strong plus.</li>\n<li>Excellent analytical skills and data-driven decision-making capability.</li>\n<li>Strong leadership, team management, and cross-functional collaboration skills.</li>\n<li>Exceptional communication and stakeholder management abilities.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Preferred Qualifications:</span></p>\n<ul>\n<li>Experience in iGaming, Sportsbook, or high-volume digital marketing.</li>\n<li>Expertise in customer segmentation, personalization, and lifecycle marketing strategies.</li>\n<li>Experience managing VIP or high-value customer programs.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Key Competencies:</span></p>\n<ul>\n<li>Strategic thinking with focus on execution.</li>\n<li>Results-driven and performance-oriented.</li>\n<li>Ability to balance operational management with long-term planning.</li>\n<li>Strong problem-solving skills and adaptability in a fast-paced environment.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Impact:</span></p>\n<p>The Customer Engagement Lead will drive customer retention, engagement, and lifetime value by unifying CRM activities under a cohesive strategy, leading a high-performing team, and leveraging Smartico to deliver targeted, data-driven campaigns.</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">What We Offer:</span></p>\n<ul>\n<li>Competitive Salary.</li>\n<li>Health Insurance &amp; Fitness Benefit.</li>\n<li>Free Parking.</li>\n<li>Weekly Team meals.</li>\n<li>Team-building events and parties.</li>\n<li>Learning &amp; Development opportunities.</li>\n<li>A great working environment.</li>\n</ul>\n<p> </p>",
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    "jobOpeningName": "CRM Customer Engagement Lead",
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    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://dinotech.bamboohr.com/careers/113",
    "employmentStatusLabel": "Full-Time"
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