Senior Shopper Insight Analyst

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    "employmentStatusLabel": "Full-Time"
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  "detail_job_opening": {
    "location": {
      "city": "Watford",
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      "postalCode": "WD25 8GD",
      "addressCountry": "United Kingdom"
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    "datePosted": "2026-05-22",
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    "description": "<p><span><span>At IGD, </span><span>we’re</span><span> proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>That’s</span><span> where you come in.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>We’re</span><span> looking for a </span></span><span><span>Senior Shopper Insight Analyst</span></span><span><span> </span><span>who will </span></span><span><span>play a leading role in IGD’s </span><span>ShopperVista</span><span> programme by providing insight and foresight into shopper behaviour. </span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What </span><span>you’ll</span><span> do</span></span></span><span> </span></p>\n<p><br></p>\n<p><span><span>Content:</span></span><span> </span></p>\n<ul>\n<li><span><span>Lead and design shopper research projects using qual &amp; quant methodologies</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deliver best in class shopper insight reports and lead the continual improvement of the research programme</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Create high-quality, high impact reports, articles, </span><span>presentations</span><span> and webinars</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Maintain high research standards and ensure consistency of tone and brand</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Review analytics and proactively suggest </span><span>new ideas</span><span> aligned to strategy</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Raise awareness through marketing and comms, including press involvement</span></span><span> </span></li>\n</ul>\n<p><span><br></span></p>\n<p><span><span>Research:</span></span><span> </span></p>\n<ul>\n<li><span><span>Analyse research data and insight, triangulate with other sources of insight and fully interrogate the detail, finding the broader story in the data</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrate strong research methodological understanding </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead, </span><span>design</span><span> and carry out qualitative and quantitative research recommending the appropriate </span><span>methodology</span><span> for each project</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Keep abreast of new methodologies and approaches which improve efficiency or close the say-do gap, suggest experiments and pilots </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Influence the data team to innovate in reporting and visualisation</span></span><span> </span></li>\n</ul>\n<p><span><br></span></p>\n<p><span><span>Customer engagement:</span></span><span> </span></p>\n<ul>\n<li><span><span>Proactively engage with clients to understand their challenges and needs </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Independently deliver high quality presentations across multiple topics to clients and at industry events</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead </span><span>strategic and tactical client</span><span> </span><span>meetings and </span><span>presentations.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Organize and conduct client engagement events</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Establish a strong external network</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<p><span style=\"font-weight: bold\"><span><span>What </span><span>we’re</span><span> looking for</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Over 5 years’</span><span><span> </span>experience</span><span><span> </span>in insights, either agency or client-side, preferably both</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Solid</span><span><span> </span>knowledge of grocery &amp; consumer goods</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Passion for understanding shopper behaviour</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent commercial awareness</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Advanced research<span> </span></span><span>methodology</span><span><span> </span></span><span>expertise</span><span><span> </span>and ability to interpret complex data sets</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experienced storyteller with robust opinion</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent written English</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A</span><span>dvanced Office skills</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Very strong</span><span><span> </span>presenter across all audience levels </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong networker with senior stakeholders</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>The rewards</span></span></span><span> </span></p>\n<p><span><span>We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance, where you are empowered &amp; trusted to manage your time.</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<p><span style=\"font-weight: bold\"><span><span>The location</span></span></span><span> </span></p>\n<p><span><span>We are<span> </span></span><span>operating</span><span><span> </span>a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from<span> </span></span><span>C</span><span>entral London</span><span>.</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<p><span style=\"font-weight: bold\"><span><span>Our behaviours</span></span></span><span> </span></p>\n<p><span><span>We’re</span><span> hungry for better </span></span><span> </span></p>\n<p><span><span>We solve it together</span></span><span> </span></p>\n<p><span><span>We make it happen </span></span><span> </span></p>\n<p><span><span>We say what needs to be said </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>More about our people</span></span></span><span> </span></p>\n<p><span><span>We’re</span><span><span> </span>looking for inspiring professionals; talented people who<span> </span></span><span>seek</span><span><span> </span>personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our<span> </span></span><span>clients</span><span><span> </span>and themselves.</span></span><span> </span></p>\n<p><span><span>We<span> </span></span><span>seek</span><span><span> </span>and attract the<span> </span></span><span>very best</span><span><span> </span>people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates.<span> </span></span><span>P</span><span>lease<span> </span></span><span>discuss any adjustments that you may<span> </span></span><span>require</span><span><span> </span>throughout the<span> </span></span><span>selection</span><span><span> </span>and assessment process.</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<p><span style=\"font-weight: bold\"><span><span>More about IGD</span></span></span><span> </span></p>\n<p><span><span>We are a strategic<span> </span></span><span>insight foresight and learning organisation. Here to unite the industry and<span> </span></span><span>benefit society. We invest all our profit into Social Impact. </span></span><span> </span></p>\n<p><span><span>We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders. By<span> </span></span><span>providing</span><span><span> </span>evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that<span> </span></span><span>benefit</span><span><span> </span>their operations<span> </span></span><span>and</span><span><span> </span>contribute to the collective good of society.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span> </span></p>",
    "compensation": "Excellent salary & benefits",
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    "jobOpeningName": "Senior Shopper Insight Analyst  ",
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    "jobOpeningStatus": "Open",
    "minimumExperience": "Experienced",
    "jobOpeningShareUrl": "https://igd.bamboohr.com/careers/136",
    "employmentStatusLabel": "Full-Time"
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