Creative Strategist

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  "location": {
    "raw": "Madison, Wisconsin, 53703, United States",
    "city": "Madison",
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      "city": "Madison",
      "state": "Wisconsin"
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    "departmentId": "18630",
    "locationType": "2",
    "jobOpeningName": "Creative Strategist ",
    "departmentLabel": "Creative - Manager",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Madison",
      "state": "Wisconsin",
      "postalCode": "53703",
      "addressCountry": "United States"
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    "datePosted": "2025-07-08",
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    "description": "<p> 5 years agency work experience in strategy &amp; creative strategy </p>\n<p><br></p>\n<p><span>Position Summary: </span></p>\n<p><span>The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.  </span></p>\n<p><br><br></p>\n<p><span>Essential Position Responsibilities: </span></p>\n<ol>\n<li><span>Creative Strategy &amp; Concept Development:</span>\n<ol>\n<li><span>With oversight from the Director of Creative Strategy: </span>\n<ol>\n<li><span>Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.</span></li>\n<li><span>Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.</span></li>\n<li><span>Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.</span></li>\n<li><span>Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.</span></li>\n<li><span>Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.</span></li>\n<li><span>Present strategic concepts and storytelling recommendations to internal teams and clients.</span></li>\n</ol>\n</li>\n</ol>\n</li>\n<li><span>Campaign &amp; Content Development:</span>\n<ol>\n<li><span>With oversight from the Director of Creative Strategy: </span>\n<ol>\n<li><span>Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.</span></li>\n<li><span>Provide creative direction and storytelling strategy for campaign messaging and content. </span></li>\n<li><span>Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.</span></li>\n<li><span>Provide guidance on content calendars and creative storytelling approaches for high quality content.</span></li>\n<li><span>Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.</span></li>\n</ol>\n</li>\n</ol>\n</li>\n<li><span>Insights &amp; Innovation:</span>\n<ol>\n<li><span>Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.</span></li>\n<li><span>Conduct competitive research to identify whitespace opportunities for brands.</span></li>\n<li><span>Translate data and insights into actionable strategies that drive engagement and brand growth.</span></li>\n<li><span>Share insights and innovations with the  broader company to increase efficiencies and quality of work cross-teams. </span></li>\n</ol>\n</li>\n<li><span>Project Management:</span>\n<ol>\n<li><span>Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.</span></li>\n<li><span>Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.</span></li>\n<li><span>Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.</span></li>\n</ol>\n</li>\n<li><span>Internal Team Management: </span>\n<ol>\n<li><span>Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated  for resolution. </span></li>\n<li><span>Create and share the agenda and take notes for internal team meetings led by Creative Strategy department</span>\n<ol>\n<li><span>Communicate project needs, upcoming projects, and new priorities based on current clients and workload</span></li>\n<li><span>Review project needs and delegation </span></li>\n</ol>\n</li>\n</ol>\n</li>\n<li><span>Performance &amp; Optimization:</span>\n<ol>\n<li><span>Analyze campaign performance data and consumer engagement metrics to refine creative strategies.</span></li>\n<li><span>Work with Strategy Teams to optimize content for different platforms.</span></li>\n<li><span>Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.</span></li>\n</ol>\n</li>\n<li><span>Visibility on Estimates &amp; Contracts: </span>\n<ol>\n<li><span>Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.</span></li>\n<li><span>Assist Director of Creative Strategy with finalizing and executing client contracts.</span></li>\n</ol>\n</li>\n<li><span>Other job duties as assigned</span></li>\n</ol>",
    "compensation": "60,000-75,000",
    "departmentId": "18630",
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    "jobOpeningName": "Creative Strategist ",
    "departmentLabel": "Creative - Manager",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
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