Program Manager Advertising & Conversion I/II

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    "ExternalDescriptionStr": "<p>As an Individual Contributor, this role is responsible for planning, executing, and optimizing advertising programs across digital and traditional media to support business and marketing objectives. This role contributes to measurable outcomes by managing media investments, analyzing performance, and improving brand awareness, demand generation, and conversion performance across the marketing funnel.</p>",
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    "ExternalQualificationsStr": "<ul style=\"list-style-type: disc;\"><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.25pt;\">Bachelor’s degree in marketing, communications, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.&nbsp;</li><li><strong>Level I:</strong><ul><li><strong>Minimum 5 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.&nbsp;</strong></li></ul></li><li><strong>Level II:</strong><ul><li><p><strong>Minimum 7 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.&nbsp;</strong></p><p>&nbsp;</p></li></ul></li><li style=\"line-height: normal; margin-bottom: 0in;\">Proficient with Microsoft Office applications. Experience with Google Ads, The Trade Desk, Meta Business Suite Advertising, and Adobe Analytics.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in;\">Experience managing large and complex media budgets</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\">Demonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies. Familiarity with data visualization tools, marketing automation platforms, conversion tracking, attribution models, and project management software is preferred.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\">Advanced knowledge and skill proficiency in digital marketing and social media marketing.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\"><p>Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, cross‑functional collaboration, customer experience, project management, and technology acumen.&nbsp;</p><p>&nbsp;</p></li></ul><p>As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.</p><p>Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. &nbsp;We listen, understand and deliver what our customers need to help them build a better tomorrow.</p><p>We are an EEO/AA employer, including disability and veterans. &nbsp;For Bank of Hawaii's full EEO statement, please visit &nbsp;https://www.boh.com/careers.</p>",
    "InternalQualificationsStr": "<ul style=\"list-style-type: disc;\"><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.25pt;\">Bachelor’s degree in marketing, communications, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.&nbsp;</li><li><strong>Level I:</strong><ul><li><strong>Minimum 5 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.&nbsp;</strong></li></ul></li><li><strong>Level II:</strong><ul><li><p><strong>Minimum 7 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.&nbsp;</strong></p><p>&nbsp;</p></li></ul></li><li style=\"line-height: normal; margin-bottom: 0in;\">Proficient with Microsoft Office applications. Experience with Google Ads, The Trade Desk, Meta Business Suite Advertising, and Adobe Analytics.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in;\">Experience managing large and complex media budgets</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\">Demonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies. Familiarity with data visualization tools, marketing automation platforms, conversion tracking, attribution models, and project management software is preferred.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\">Advanced knowledge and skill proficiency in digital marketing and social media marketing.&nbsp;</li><li style=\"line-height: normal; margin-bottom: 0in; margin-right: 5.05pt;\"><p>Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, cross‑functional collaboration, customer experience, project management, and technology acumen.&nbsp;</p><p>&nbsp;</p></li></ul><p>As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.</p><p>Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. &nbsp;We listen, understand and deliver what our customers need to help them build a better tomorrow.</p><p>We are an EEO/AA employer, including disability and veterans. &nbsp;For Bank of Hawaii's full EEO statement, please visit &nbsp;https://www.boh.com/careers.</p>",
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