Vice President, Public Affairs

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    "heading": "Vice President, Public Affairs",
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    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<p style=\"line-height:1.2;background-color:#ffffff;margin-top:16px;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is hiring a Vice President, Public Affairs to further solidify Optimal as the leader in targeted advertising for progressive digital campaigns by growing our presence in the market.&#160;</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we&#8217;re committed to recruiting team members from a wide range of backgrounds and experiences. Optimal is an equal-opportunity employer. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status and all backgrounds. Optimal job offers are contingent on the results of a background check.</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We&#8217;re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who Are We?&#160;</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients&#8217; marketing goals. Brand, campaign, or cause: we maximize performance at every moment.&#160;</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are not only digital media strategists &#8211; we&#8217;re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media to marketing and communications, to audience data and analytics, we deliver for our clients.</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement.&#160;</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We&#8217;re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About the Position</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Vice President of Public Affairs leads strategic growth within the public affairs, nonprofit, and advocacy sectors. This executive-level role is responsible for shaping agency visibility in values-driven markets, cultivating long-term client relationships, and managing a team to expand mission-aligned business. The VP partners with senior leadership to guide pitch strategy, external presence, and revenue performance.</span></span></span></span></span></span></p><p style=\"line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;\"></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Direct the agency&#8217;s new business strategy in the advocacy and public affairs sectors.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Oversee development of high-impact proposals, RFP responses, and pitch materials tailored to mission-driven audiences.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Build and maintain strong relationships with consultants, foundations, advocacy organizations, and aligned agency partners.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Serve as lead executive on large-scale campaigns, policy initiatives, and coalition-based pitches.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Guide internal strategy sessions to align offerings with public affairs market trends.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Represent the agency at advocacy conferences, policy events, and values-aligned networking opportunities.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaborate cross-functionally to ensure proposals reflect cultural competence, audience expertise, and equity principles.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Contribute to long-term planning, budgeting, and performance analysis for the public affairs vertical.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Oversee team reporting and ensure CRM accuracy for forecasting and performance tracking.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Submit expense reports and timesheet approvals accurately and on time.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Perform other duties as assigned.&#160;</span></span></span></span></span></span></li></ul><p style=\"line-height:1.2;background-color:#ffffff;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Our ideal candidate may also have extensive experience in some or all of the following:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">10+ years of experience in public affairs, campaign strategy, or mission-driven business development, preferred</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proven experience managing sales pipelines, securing high-value contracts, and scaling strategic client work</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Deep understanding of political, nonprofit, or foundation funding ecosystems</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Demonstrated ability to lead teams and represent complex offerings externally</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong writing, presentation, and relationship-building skills</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with Salesforce or similar CRM tools</span></span></span></span></span></span></li></ul><p style=\"line-height:1.2;background-color:#ffffff;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is proud to offer:&#160;</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Base salary that commensurates with experience with an opportunity for limitless earning potential via commissions.&#160;&#160;</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Open leave (paid time off)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Paid leave for new parents</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Medical, Dental, and Vision with Nationwide Coverage</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Flex Spending Plan</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Employee Assistance Program</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">401K with company matching</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Student Loan Repayment Program</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Professional development opportunities</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Rewards and recognition programs</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Mobile phone &amp; home internet reimbursement and much more!</span></span></span></span></span></span></li></ul><p style=\"line-height:1.2;background-color:#ffffff;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">This position will be based out of Washington, DC or New York. We work on a hybrid basis with many team members working entirely from home. Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday &#8211; Friday, with the expectation that evening and weekend work will be required as necessary.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-top:16px;padding:0pt 0pt 12pt 0pt;\"></p><p>Please visit our <strong><a href=\"https://www.winwithoptimal.com/notice/\">Notice to Applicants and Employees</a></strong> to learn about our information practices in the job application and employment context.</p>",
    "description_text": "Optimal is hiring a Vice President, Public Affairs to further solidify Optimal as the leader in targeted advertising for progressive digital campaigns by growing our presence in the market.\n Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. Optimal is an equal-opportunity employer. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status and all backgrounds. Optimal job offers are contingent on the results of a background check.\n We’re always looking for exceptional people to join our team. If this sounds like you, please apply!\n Who Are We?\n Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.\n We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media to marketing and communications, to audience data and analytics, we deliver for our clients.\n Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement.\n We’re always looking for exceptional people to join our team. If this sounds like you, please apply!\n About the Position\n The Vice President of Public Affairs leads strategic growth within the public affairs, nonprofit, and advocacy sectors. This executive-level role is responsible for shaping agency visibility in values-driven markets, cultivating long-term client relationships, and managing a team to expand mission-aligned business. The VP partners with senior leadership to guide pitch strategy, external presence, and revenue performance.\n Direct the agency’s new business strategy in the advocacy and public affairs sectors.\n Oversee development of high-impact proposals, RFP responses, and pitch materials tailored to mission-driven audiences.\n Build and maintain strong relationships with consultants, foundations, advocacy organizations, and aligned agency partners.\n Serve as lead executive on large-scale campaigns, policy initiatives, and coalition-based pitches.\n Guide internal strategy sessions to align offerings with public affairs market trends.\n Represent the agency at advocacy conferences, policy events, and values-aligned networking opportunities.\n Collaborate cross-functionally to ensure proposals reflect cultural competence, audience expertise, and equity principles.\n Contribute to long-term planning, budgeting, and performance analysis for the public affairs vertical.\n Oversee team reporting and ensure CRM accuracy for forecasting and performance tracking.\n Submit expense reports and timesheet approvals accurately and on time.\n Perform other duties as assigned.\n Our ideal candidate may also have extensive experience in some or all of the following:\n 10+ years of experience in public affairs, campaign strategy, or mission-driven business development, preferred\n Proven experience managing sales pipelines, securing high-value contracts, and scaling strategic client work\n Deep understanding of political, nonprofit, or foundation funding ecosystems\n Demonstrated ability to lead teams and represent complex offerings externally\n Strong writing, presentation, and relationship-building skills\n Familiarity with Salesforce or similar CRM tools\n Optimal is proud to offer:\n Base salary that commensurates with experience with an opportunity for limitless earning potential via commissions.\n Open leave (paid time off)\n Paid leave for new parents\n Medical, Dental, and Vision with Nationwide Coverage\n Flex Spending Plan\n Employee Assistance Program\n 401K with company matching\n Student Loan Repayment Program\n Professional development opportunities\n Rewards and recognition programs\n Mobile phone & home internet reimbursement and much more!\n This position will be based out of Washington, DC or New York. We work on a hybrid basis with many team members working entirely from home. Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday – Friday, with the expectation that evening and weekend work will be required as necessary.\n Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.",
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    "title": "Vice President, Public Affairs",
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