【HQ - UE】User Lifecycle & Growth Specialist

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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">【About the Role】</span></p>\n<p>You'll be joining the HQ User Engagement team in a role that spans CRM Lifecycle, AI automation, and on-site user experience. Our goal is to reduce decision friction at every stage of the user journey,  helping users discover the platform, return after their first purchase, and keep coming back over the long term.</p>\n<p><br></p>\n<p>Your core mission: use data, AI tools, and lifecycle design to help users find the right experience, take action, and come back again.</p>\n<p><br></p>\n<p>You'll collaborate across three brands (FunNow, Eatigo, Niceday) and multiple Asian markets.This role is for someone who isn't satisfied just completing assigned tasks. You actively ask whether there is a better way, and you are comfortable using AI tools to find it.<br></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">【關於這個職位】</span></span></p>\n<p>你將加入 HQ User Enagagment 團隊的一員，這個角色横跨 CRM Lifecycle、AI 自動化與站內用戶體驗三個面向。我們的目標是在用戶旅程的每個階段降低決策摩擦：讓用戶找得到平台、在首購後願意回來、並長期持續消費。</p>\n<p><br>你的核心任務：用數據、AI 工具與 lifecycle 設計，幫助用戶找到對的體驗、採取行動、再次回來。你將跨越三個品牌（FunNow、Eatigo、Niceday）與多個亞洲市場協作。</p>\n<p><br>這個角色適合不滿足於只把交辦事項做完的人，你會主動問「這樣做是對的嗎？」，也習慣用 AI 工具找到更好的方式。<br><br></p>\n<p><br></p>\n<p>--------------------------</p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">【What You’ll Do】</span></span></p>\n<p><span style=\"font-size: 12pt\">CRM Lifecycle Operations</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Build and maintain CleverTap User Journeys (onboarding, recall, retention, engagement)</span></li>\n<li><span style=\"font-size: 12pt\">Monitor CRM performance dashboards and key metrics; proactively surface data-driven optimization recommendations</span></li>\n<li><span style=\"font-size: 12pt\">Handle routine CRM operational tasks</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">On-site Friction Analysis &amp; Optimization</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Identify user decision friction points from data (e.g., drop-off in the booking flow, low CTR on key pages)</span></li>\n<li><span style=\"font-size: 12pt\">Design and run A/B tests; output CVR impact data to support iteration decisions</span></li>\n<li><span style=\"font-size: 12pt\">Help validate placement logic for AI automation on-site initiatives</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">AI Tool Application &amp; Workflow Automation</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Actively identify opportunities to use AI tools for workflow efficiency (e.g., automated reporting, smarter segmentation logic, content generation)</span></li>\n<li><span style=\"font-size: 12pt\">Help maintain and expand existing n8n automation workflows</span></li>\n<li><span style=\"font-size: 12pt\">Stay current on AI marketing trends and bring concrete, actionable ideas to the team — not just awareness that tools exist</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Cross-market Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Align with local marketing teams across markets on CRM execution needs</span></li>\n<li><span style=\"font-size: 12pt\">Help consolidate cross-market lifecycle performance data to support HQ strategic decisions</span><br></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">【What We’re Looking For】</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">1–3 years of experience in marketing operations or growth-related roles (e-commerce or app marketing background preferred)</span></li>\n<li><span style=\"font-size: 12pt\">Hands-on experience with at least one CRM automation tool (CleverTap, Salesforce Marketing Cloud, etc.)</span></li>\n<li><span style=\"font-size: 12pt\">Actively uses AI tools (Gemini, Claude, n8n, etc.) to solve work problems — not just heard of them</span></li>\n<li><span style=\"font-size: 12pt\">Data literacy: able to extract insights from data and translate them into action</span></li>\n<li><span style=\"font-size: 12pt\">Strong written and verbal communication in both English and Mandarin</span></li>\n<li><span style=\"font-size: 12pt\">Most importantly: someone who doesn't just want to complete assigned tasks, but consistently asks, \"Is this solving the actual problem? Is there a better way?\"</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">【Why Join Us】</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">You're joining a team in the middle of a genuine transformation from CRM execution to Growth Operations. Your ideas will directly shape the direction</span></li>\n<li><span style=\"font-size: 12pt\">Work across FunNow, Eatigo, and Niceday, 3 brands spanning 7 Asian markets</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate closely with engineering, data, and product teams, not siloed in a marketing corner</span></li>\n<li><span style=\"font-size: 12pt\">Real opportunity to grow into a CRM Strategist or Growth Analyst role, not just stay as an operator</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><br></span></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">【工作內容】</span></p>\n<p><span style=\"font-size: 12pt\">CRM Lifecycle 操作執行</span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">建置與維護 CleverTap User Journey（onboarding、recall、retetion, engagemnet）</span></li>\n<li><span style=\"font-size: 12pt\">監測 CRM 成效儀表板與關鍵指標，主動根據數據提出優化建議</span></li>\n<li><span style=\"font-size: 12pt\">協助處理例行 CRM 任務</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">站內摩擦分析與優化</span><br><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">從數據找出用戶決策卡點（如預訂流程跳出、關鍵頁面點擊率偏低）</span></li>\n<li><span style=\"font-size: 12pt\">設計並執行 A/B 測試，輸出 CVR 影響數據以支撐迭代決策</span></li>\n<li><span style=\"font-size: 12pt\">協助 AI automation 站內版位邏輯的驗證工作</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">AI 工具應用與流程自動化</span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">主動尋找可用 AI 工具提升工作效率場景（如報表自動化、分群邏輯優化、內容生成）</span></li>\n<li><span style=\"font-size: 12pt\">協助維護與擴展現有 n8n 自動化工作流</span></li>\n<li><span style=\"font-size: 12pt\">持續追蹤 AI 行銷趨勢，帶具體可落地的想法進團隊，不只是「知道有這個工具」</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">跨市場協作</span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">與各地 Local Marketing 團隊對齊 CRM 執行需求</span></li>\n<li><span style=\"font-size: 12pt\">協助整理跨市場 lifecycle 成效數據，支援 HQ 策略決策</span></li>\n</ul>\n<p><br><span style=\"font-size: 14pt; font-weight: bold\">【我們在找這樣的你】</span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">1-3 年行銷操作或成長相關經驗（APP 行銷背景優先）或對用戶經營有興趣新鮮人</span></li>\n<li><span style=\"font-size: 12pt\">熟悉至少一種 CRM 自動化工具（如 Clevertap、Salesforce Marketing Cloud 等）</span></li>\n<li><span style=\"font-size: 12pt\">能用 AI 工具（Gemini / claude / n8n 等等）解決工作問題，不只是聽過</span></li>\n<li><span style=\"font-size: 12pt\">具備數據閱讀能力，能從資料中挖掘 insight 並轉化為行動</span></li>\n<li><span style=\"font-size: 12pt\">具良好的中英文溝通與書寫能力</span></li>\n<li><span style=\"font-size: 12pt\">最重要的特質：不只想把交辦事項做完，而會主動思考「這樣做是對的嗎？有沒有解決核心問題？」的夥伴</span></li>\n</ul>\n<p><br><span style=\"font-size: 14pt; font-weight: bold\">【為什麼加入我們 Why Join Us】</span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">你加入的是一個正在真實轉型的團隊，從 CRM 執行到 Growth Operations，你的想法會直接影響方向</span></li>\n<li><span style=\"font-size: 12pt\">參與橫跨 FunNow、Eatigo、Niceday 三個品牌、七個亞洲市場的工作</span></li>\n<li><span style=\"font-size: 12pt\">與工程、數據、產品團隊緊密協作，不只待在行銷角落</span></li>\n<li><span style=\"font-size: 12pt\">有機會往 CRM Strategist 或 Growth Analyst 發展，不只是 CRM Operator</span></li>\n</ul>\n<p><br></p>",
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