User Acquisition Manager

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    "datePosted": "2025-02-12",
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    "description": "<p><span style=\"font-family: Inter, sans-serif\"><span style=\"font-weight: bold\">X-FLOW</span> is a mobile game development company established in 2018. We gained recognition after the release of<span style=\"font-weight: bold\"> Happy Color</span>, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide. </span></p>\n<p><span style=\"font-family: Inter, sans-serif\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif\">We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store! </span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif\">We’re looking for a <span style=\"font-weight: bold\">UA Manager </span>to join a top-performing product - a true leader in its category, supported by a strong and friendly team and deep industry expertise. In this role, you’ll have the freedom and responsibility to manage multiple ad networks, make strategic decisions, and directly influence user acquisition performance.<br></span></p>\n<p><span style=\"font-family: Inter, sans-serif\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif\">Work with different user acquisition channels (social, incentivized, video networks) - сreate, analyze, and optimize UA campaigns.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Be an owner - develop a strategic vision, test various hypotheses, and make independent decisions to optimize performance.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Work with internal and external reporting and analytics tools - we make data-driven decisions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Work with creative testing, track and analyze direct/indirect competitors’ creatives - we keep abreast of trends in ad tech and mobile growth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Communicate with motion designers, analytics, product managers etc.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-weight: bold\">Requirements:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">User acquisition experience of 2+ years in mobile game development industry.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Hands-on experience with at least 2-3 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Experience with A/B testing of creatives, audiences, and custom product pages.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Ownership mindset, strong analytical skills, proactivity and adaptability.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Strong skills in communication and stakeholder management.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">Awareness of trends in ad tech and mobile growth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 15px\">English - B2 (upper intermediate).</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-weight: bold\">What We Offer:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif\">Competitive salary and benefits package.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Opportunity to work with a talented and passionate team in a creative and dynamic environment.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Flexible working hours and remote/office work options.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Career growth and professional development opportunities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">A fun and inclusive company culture that celebrates diversity and creativity.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-weight: bold\">Join us and let’s create great content together!</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">When you apply for this role, we process your personal data in accordance with our Candidate Privacy Notice</span> (<a href=\"https://xflowgames.com/candidate-privacy-notice\" target=\"_blank\" rel=\"noopener noreferrer\">https://xflowgames.com/candidate-privacy-notice</a>).</em></span></p>",
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