Director of User Acquisition (EU remote possible)

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    "departmentLabel": "Growth",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Berlin",
      "state": "Deutschland",
      "postalCode": "10999",
      "addressCountry": "Germany"
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    "datePosted": "2026-05-21",
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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Clue is more than just a place to work. Our work empowers women and people with cycles to make more informed decisions about their health. We break down barriers, myths, and taboos. Our workplace is agile, diverse, and full of growth opportunities.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">A NOTE FROM THE TEAM</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We at Clue are looking for a commercially driven, data-obsessed Director of User Acquisition to scale paid growth exponentially, increasing the volume of new users while improving efficiency, incrementality, and long-term value.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This role owns the end-to-end acquisition strategy, including channel and country diversification, creative scaling, measurement, experimentation, and team development. You will be responsible for transforming performance marketing into a durable, scalable growth engine, working closely with cross-functional partners to enable success across the organization.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We are looking for someone with hands-on experience scaling user acquisition at a similar stage of growth, who is self-motivated and a strategic thinker. The ideal candidate will be able to rapidly scale existing channels while rigorously testing new hypotheses across creatives, markets, and emerging networks.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This role reports into the CMO and partners closely with senior stakeholders across the business to build a truly integrated performance marketing function, with a focus on both scale and efficiency.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">WHAT YOU’LL DO</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">1. Growth Strategy &amp; Scaling</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop and execute a 6-12 months acquisition roadmap to scale spend incrementally across 2026 and beyond - focusing on core existing channels, unlocking Meta, and identifying new networks and platforms of opportunity to build a best-in-class UA channel, market, and audience composition landscape  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Identify and unlock new scalable channels (paid social, search ASA, affiliates, emerging platforms)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop a clear strategy for international and/or audience expansion strategies</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">2. Performance &amp; Economics</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Own acquisition efficiency and growth economics across all paid channels, balancing scale, CAC efficiency, payback period, and long-term LTV contribution.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Partner with the CFO &amp; CMO to forecast, model, and manage budget allocation in advance, and plan for increased spend quarter to quarter </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">3. Measurement &amp; Experimentation</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Establish robust attribution and incrementality frameworks</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Lead structured testing and strategic frameworks across creative, audiences, landing pages, and bidding strategies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build dashboards and reporting to drive rapid optimization</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">4. Creative &amp; Channel Optimization</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Oversee creative strategy end-to-end, building and overseeing a high-performing UA creative team, focused on testing, learning, iterating, and scaling an engine room with clear insights, outputs, and scaling opportunities </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Guide Brand and Creative teams so they can partner with you to scale high-performing concepts, test new concepts, and ideate on new opportunities across varying formats </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build a measurable creative UA pipeline that we can clearly measure insights and impact quarterly </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Ensure messaging aligns with brand positioning while driving performance, building in effective quality assurance and review processes across all elements </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">5. Team &amp; Leadership</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Lead a high-performing in-house acquisition team with clear measurable goals and deliverables</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Oversee agency and platform relationships at a senior level- holding relationships with senior counsel at key networks </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Create a strong performance culture with clear accountability and expectations across levels, roles, and channels/output expectations  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build a strong relationship with the executive management team, communicating proactively every week across key learnings, insights, blockers, and opportunities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop a team that prioritizes experimentation, alongside targets </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">WHAT WE’RE LOOKING FOR</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">12+ years in performance marketing/ growth</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">A growth mindset, with clear ambition and motivation to rapidly test and learn </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Proven experience scaling paid media budgets at a similar stage to Clue </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Deep operational expertise across Meta, Google, TikTok, ASA, programmatic &amp; emerging channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong grasp of attribution, incrementality testing, and media mix modeling</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Commercial mindset with strong financial fluency</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience building and leading high-performance teams, and direct communication with C-suite executives and board-level reporting </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Success Metrics (First 12 Months)</span><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Scale spend with sustainable and efficient unit economics and a path to profitability </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Improve D7 ROAS, identifying key levers to scale incrementally </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Reduce CPR in line with increasing D7 ROAS, leveraging CVR as a key lever </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Deep collaboration and partnership with product  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Improve blended CAC and/or increase LTV:CAC </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Scale existing acquisition channels (Google Search, TikTok, ASA)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Scale at least 2 new efficient acquisition channels (Meta as one)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build a best-in-class experimentation and measurement framework and a clear road to improving efficiencies (proving out clear learnings alongside team)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">WORKING AT CLUE</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">At Clue, we embrace a culture that values diversity, inclusion, and collaboration. We believe in creating a workplace where everyone feels empowered to contribute, grow, and make a difference.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">What we offer:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Amazing team</span> Inspiring, collaborative people working on something that genuinely matters</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">27 days holiday per year</span> Increasing by one day per year of service up to 32 days</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Employee Share Option Plan</span> Become a co-owner of Clue, granted at end of probation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Annual professional development and wellbeing budget</span> to grow in your role and yourself</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Subsidised Urban Sports Club</span> membership across Germany (remote will be offered an alternative)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Flexible Working</span>: We enjoy time together in the office, but support you in shaping work around life. Work from home when needed, plus up to 6 weeks per year abroad.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">GOOD TO KNOW</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Main Location: </span>Berlin, but remote possible</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Employment Type:</span> Full-time</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Reporting To: </span>CMO</span></p>",
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