Web Content Specialist

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    "description": "<p><span style=\"font-size: 18pt; font-weight: bold\">Web Content Specialist</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Location:</span> Hybrid – Taunton, MA<br><span style=\"font-weight: bold\">Department:</span> Marketing<br><span style=\"font-weight: bold\">Employment Type:</span> Full-Time<br><span style=\"font-weight: bold\">Reports To:</span> Marketing Director</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">About Redemption Plus</span></p>\n<p><span style=\"font-size: 12pt\">At Redemption Plus, we're not just a prize supplier — we're Architects of Fun.</span></p>\n<p><span style=\"font-size: 12pt\">Since 1996, we've partnered with family entertainment centers, arcades, cinemas, and entertainment venues across the country to create unforgettable guest experiences through innovative prizes, merchandising expertise, and industry-leading support.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">As a growing company, we're investing heavily in our digital presence and ecommerce experience. From content and search visibility to customer experience and conversion optimization, we're building a modern digital ecosystem that helps customers discover, engage with, and purchase from Redemption Plus more effectively than ever before.</span></p>\n<p><span style=\"font-size: 12pt\">At the heart of Redemption Plus is a team of curious, accountable, and driven individuals who care deeply about delivering excellent work and creating meaningful impact.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We live by three core values:</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Customer Obsession</span> – We anticipate needs and create exceptional experiences.</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Accountability</span> – We own outcomes, not just activity.</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Hustle</span> – We act with urgency, energy, and excellence.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-size: 12pt\">The Web Content Specialist plays a critical role in maintaining and optimizing Redemption Plus's digital experience.</span></p>\n<p><span style=\"font-size: 12pt\">This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You'll help ensure our website is accurate, engaging, easy to navigate, and positioned to perform in today's evolving search landscape.</span></p>\n<p><span style=\"font-size: 12pt\">This role is ideal for someone who enjoys balancing creativity with technical execution. One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale content production.</span></p>\n<p><span style=\"font-size: 12pt\">You'll work closely with Marketing, IT, Product Solutions, Sales, and external technology partners to help drive traffic, improve conversion rates, and support the ongoing growth of our digital platform.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What You'll Do</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Content &amp; Ecommerce Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Maintain and optimize product information, digital assets, and content across PIM and CMS platforms</span></li>\n<li><span style=\"font-size: 12pt\">Ensure product descriptions, metadata, imagery, and category structures remain accurate and consistent</span></li>\n<li><span style=\"font-size: 12pt\">Support ongoing website content updates and new product launches</span></li>\n<li><span style=\"font-size: 12pt\">Assist with digital merchandising and content organization initiatives</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">SEO &amp; Content Optimization</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Create and optimize product pages, landing pages, blogs, and other digital content</span></li>\n<li><span style=\"font-size: 12pt\">Improve search visibility through on-page SEO best practices</span></li>\n<li><span style=\"font-size: 12pt\">Conduct keyword research and search-intent analysis</span></li>\n<li><span style=\"font-size: 12pt\">Support technical SEO initiatives and content performance improvements</span></li>\n<li><span style=\"font-size: 12pt\">Help position Redemption Plus as an industry thought leader through strategic content development</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Analytics &amp; Performance Tracking</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Monitor website performance using GA4 and other analytics platforms</span></li>\n<li><span style=\"font-size: 12pt\">Configure and validate tracking events and conversion metrics</span></li>\n<li><span style=\"font-size: 12pt\">Analyze user behavior and identify opportunities to improve engagement and conversion</span></li>\n<li><span style=\"font-size: 12pt\">Assist with reporting and performance analysis for marketing initiatives</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">AI &amp; Digital Innovation</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Utilize Generative AI tools to support content creation, metadata generation, SEO optimization, and workflow efficiency</span></li>\n<li><span style=\"font-size: 12pt\">Explore new AI-powered opportunities to improve digital operations and customer experience</span></li>\n<li><span style=\"font-size: 12pt\">Support the development of scalable content and marketing processes using emerging technologies</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Website &amp; Platform Optimization</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Support web production activities using HTML, CSS, Bootstrap, and CMS tools</span></li>\n<li><span style=\"font-size: 12pt\">Assist with quality assurance testing, responsiveness reviews, and content validation</span></li>\n<li><span style=\"font-size: 12pt\">Troubleshoot minor website issues and coordinate with IT or external partners when needed</span></li>\n<li><span style=\"font-size: 12pt\">Help improve overall site usability, navigation, and conversion performance</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Partner with Marketing, Product Management, Sales, and IT teams to ensure digital content aligns with business objectives</span></li>\n<li><span style=\"font-size: 12pt\">Support lead generation and digital sales enablement efforts</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with external technology and platform vendors as needed</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What We're Looking For</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Bachelor's degree in Marketing, Digital Media, Communications, Ecommerce, Information Systems, Web Development, or a related field; equivalent experience considered</span></li>\n<li><span style=\"font-size: 12pt\">2–3 years of experience in ecommerce, web content management, digital marketing, SEO, or related digital operations roles</span></li>\n<li><span style=\"font-size: 12pt\">Experience working with CMS platforms and website content management</span></li>\n<li><span style=\"font-size: 12pt\">Strong understanding of SEO fundamentals and digital content optimization</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with HTML, CSS, and responsive web design concepts</span></li>\n<li><span style=\"font-size: 12pt\">Experience using Google Analytics (GA4) or similar analytics tools</span></li>\n<li><span style=\"font-size: 12pt\">Excellent organizational skills and attention to detail</span></li>\n<li><span style=\"font-size: 12pt\">Strong written communication and content development abilities</span></li>\n<li><span style=\"font-size: 12pt\">Ability to manage multiple priorities in a fast-paced environment</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Preferred Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Experience with Product Information Management (PIM) platforms such as PIMcore</span></li>\n<li><span style=\"font-size: 12pt\">Experience with BigQuery or advanced analytics tools</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with ecommerce platforms and digital merchandising practices</span></li>\n<li><span style=\"font-size: 12pt\">Experience with SEO platforms such as SEMrush, Ahrefs, or Moz</span></li>\n<li><span style=\"font-size: 12pt\">Exposure to CRM and marketing automation systems</span></li>\n<li><span style=\"font-size: 12pt\">Experience utilizing AI tools to support content creation, SEO, analytics, or workflow optimization</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Why Join Redemption Plus?</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Shape the Future of Our Digital Platform</span></p>\n<p><span style=\"font-size: 12pt\">Play a meaningful role in the continued evolution of our website, ecommerce capabilities, and digital customer experience.</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Grow Your Digital Marketing Career</span></p>\n<p><span style=\"font-size: 12pt\">Expand your expertise across SEO, analytics, ecommerce, AI, content strategy, and digital operations.</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Work Across Multiple Disciplines</span></p>\n<p><span style=\"font-size: 12pt\">Gain exposure to marketing, technology, ecommerce, customer experience, and business operations.</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Collaborative Culture</span></p>\n<p><span style=\"font-size: 12pt\">Join a values-driven team that believes in ownership, continuous improvement, and helping each other succeed.</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Flexible Hybrid Environment</span></p>\n<p><span style=\"font-size: 12pt\">Enjoy the benefits of in-office collaboration while maintaining work-life flexibility.</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Competitive Benefits</span></p>\n<p><span style=\"font-size: 12pt\">Competitive compensation, comprehensive benefits, paid time off, and professional development opportunities.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Work Environment &amp; Travel</span></p>\n<p><span style=\"font-size: 12pt\">Hybrid work model with up to 2 remote days per week.</span></p>\n<p><span style=\"font-size: 12pt\">Must be located within commuting distance of Taunton, Massachusetts.</span></p>\n<p><span style=\"font-size: 12pt\">Minimal travel required (less than 5%) for company meetings, trade shows, or professional development opportunities.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">A successful candidate's starting salary will be determined based on a variety of factors, including skills, experience, training, credentials, geographic location, internal equity, and budget availability. It is not typical for candidates to start at the top of the range, as compensation decisions are made on a case-by-case basis and aligned with business needs.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Redemption Plus is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations are available throughout the hiring process upon request.</span></p>",
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