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HomeCompaniesC121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001Director, Marketing DTC

Director, Marketing DTC

C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001 · Kennesaw, GA, US, Kennesaw, GA · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
CompanyC121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001
TitleDirector, Marketing DTC
Normalized title-
Department / team-
LocationKennesaw, GA, United States
Work model-
Employment type-
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2021-09-12 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Kennesaw.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyC121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001
Source115f8184-4095-4073-a265-0e318936634e
ATS providerADP Workforce Now Recruiting

Description

At LendingPoint, we believe that everyone deserves to feel the power of possibilities. As an online fintech company, we’ve created advanced consumer, small business, and merchant point-of-sale lending solutions to unlock access to affordable loans and empower those working to build their financial potential. By creating technology that sees your potential, we’re driving a better lending and borrowing experience by finding more reasons to say “yes.” More than just a job, LendingPoint is an exciting career choice where you’ll bring your expertise and experience to a talented team focused on fostering positive new customer experiences that inspire loyalty. Are we speaking about you? Then keep reading. What’s In It For You? Competitive Base Salary Excellent Benefits Package That Includes: Medical/Dental/Vision, 401(k) match, Paid Holidays, and more! Team Oriented Fast-Paced Fun Environment Dedicated and experienced Management Team On-going training and investment in our employees What You’ll Do Day to Day: LendingPoint is looking for an experienced Marketing Director to assist in the strategy, execution, and optimization of marketing project for our direct-to-consumer vertical. The ideal candidate will have experience managing integrated marketing projects from ideation to execution. They will have the ability to contribute new thinking to projects that position the LendingPoint brand to achieve both short and long-term goals. They will have the skill set to develop and manage integrated marketing plans that meet sales and profitability expectations. ESSENTIAL JOB FUNCTIONS: Partner with our DTC team to guide marketing strategies; drive daily progress on projects Provide marketing and thought leadership to partners to drive adoption and usage of LendingPoint products and services Oversee growth, acquisition, and retention efforts (inclusive of strategy, execution, and testing) Contribute to the development of branded and co-branded marketing strategies across the partner portfolio to acquire new users and increase customer retention Develop and manage relationships with partners’ marketing departments Work with cross functional team (Product, Services, Sales, Ops, etc) to establish growth strategies to support revenue goals Analyze data to monitor revenue performance and uncover areas for improvements, report to DTC Marketing leadership and team Build upon current channel analytics to track and report performance, including budget tracking and forecasting across paid channels Establish CAC goals, as well as manage traffic, conversion and LTV. Provide direction to Marketing team members to design, build and implement programs MINIMUM QUALIFICATIONS: Bachelor’s Degree in Marketing, Master’s preferred Minimum of 10+ years’ experience, preferably in integrated marketing or project management role Ability to work under pressure and adapt quickly in an environment with evolving business demands Experience knowledge of personal lending, banking or fintech is preferred

Full job record

Job ID07d6dcc4c967a50f4d6e0bbba29bce1399b09363
Org IDcb1ca9e1-9eec-4527-98aa-74ec11853f29
Source ID115f8184-4095-4073-a265-0e318936634e
Board ID115f8184-4095-4073-a265-0e318936634e
Provideradp_workforcenow
Provider Job Key427315
TitleDirector, Marketing DTC
Normalized Title
Statusactive
Activeyes
Location TextKennesaw, GA, US, Kennesaw, GA
Department
Team
Employment Type
Workplace Type
Remote Policy
CountryUnited States
RegionGA
CityKennesaw
Salary Raw
Salary Min
Salary Max
Salary Currency
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Source URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=c121f97c-433f-4a5f-ae64-81bd1e21d90c&ccId=19000101_000001&lang=en_US&type=JS&jobId=427315&jwId=9200206838587_1
Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=c121f97c-433f-4a5f-ae64-81bd1e21d90c&ccId=19000101_000001&lang=en_US&type=JS&jobId=427315&jwId=9200206838587_1
First Seen At2026-05-31 18:18:06Z
Last Seen At2026-06-06 13:21:27Z
Last Checked At2026-06-06 13:21:27Z
Last Changed At2026-06-06 13:21:27Z
Inactive At
Source Posted At2021-09-12 00:31:00Z
Source Updated At
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=adp_workforcenow/board=c121f97c-433f-4a5f-ae64-81bd1e21d90c|19000101_000001/date=2026-06-06/2026-06-06T13-21-26-093Z-19fe890803c27da27db41a00821e262060c5dde914022f83e02b6bd842ca25cb.json
Event Fields
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Parsed Structured
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Extensions
{}
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    "requisitionDescription": "\n    <link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n    <link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n\n    <div class=\"fr-view\">\n      <div><div><p style=\"margin: 0in 0in 11.25pt; line-height: normal; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif; background: white;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">At LendingPoint, we believe that everyone deserves to feel the power of possibilities. As an online fintech company, we&rsquo;ve created advanced consumer, small business, and merchant point-of-sale lending solutions to unlock access to affordable loans and empower those working to build their financial potential. By creating technology that sees your potential, we&rsquo;re driving a better lending and borrowing experience by finding more reasons to say &ldquo;yes.&rdquo;</span></p><p style=\"margin: 0in 0in 8pt; line-height: 16.05px; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">More than just a job, LendingPoint is an exciting career choice where you&rsquo;ll bring your expertise and experience to a talented team focused on fostering positive new customer experiences that inspire loyalty.</span></p><p style=\"margin: 0in 0in 11.25pt; line-height: normal; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif; background: white;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">Are we speaking about you? &nbsp;Then keep reading.</span></p><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong style=\"font-weight: 600; box-sizing: border-box;\">What&rsquo;s In It For You?&nbsp;</strong>&nbsp;</p><ul style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; line-height: 1.42857; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\"><strong style=\"font-weight: 600; box-sizing: border-box; outline: none;\">Competitive Base Salary</strong></span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\"><strong style=\"font-weight: 600; box-sizing: border-box; outline: none;\">Excellent Benefits Package That Includes: Medical/Dental/Vision, 401(k) match, Paid Holidays, and more!&nbsp;</strong></span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">Team Oriented Fast-Paced Fun Environment</span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">Dedicated and experienced Management Team</span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">On-going training and investment in our employees</span></li></ul><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><br style=\"box-sizing: border-box;\"></p><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong style=\"font-weight: 600; box-sizing: border-box;\">What You&rsquo;ll Do Day to Day:</strong>&nbsp;</p><p>LendingPoint is looking for an experienced Marketing Director to assist in the strategy, execution, and optimization of marketing project for our direct-to-consumer vertical.</p><p>The ideal candidate will have experience managing integrated marketing projects from ideation to execution. &nbsp;They will have the ability to contribute new thinking to projects that position the LendingPoint brand to achieve both short and long-term goals. &nbsp;They will have the skill set to develop &nbsp;and manage integrated marketing plans that meet sales and profitability expectations.</p><p><strong>ESSENTIAL JOB FUNCTIONS:</strong></p><ul><li>Partner with our DTC team to guide marketing strategies; drive daily progress on projects</li><li>Provide marketing and thought leadership to partners to drive adoption and usage of LendingPoint products and services&nbsp;</li><li>Oversee growth, acquisition, and retention efforts (inclusive of strategy, execution, and testing)</li><li>Contribute to the development of branded and co-branded marketing strategies across the partner portfolio to acquire new users and increase customer retention</li><li>Develop and manage relationships with partners&rsquo; marketing departments</li><li>Work with cross functional team (Product, Services, Sales, Ops, etc) to establish growth strategies to support revenue goals</li><li>Analyze data to monitor revenue performance and uncover areas for improvements, report to DTC Marketing leadership and team</li><li>Build upon current channel analytics to track and report performance, including budget tracking and forecasting across paid channels</li><li>Establish CAC goals, as well as manage traffic, conversion and LTV.</li><li>Provide direction to Marketing team members to design, build and implement programs</li></ul><p>&nbsp;</p><p><strong>MINIMUM QUALIFICATIONS:&nbsp;</strong></p><ul><li>Bachelor&rsquo;s Degree in Marketing, Master&rsquo;s preferred</li><li>Minimum of 10+ years&rsquo; experience, preferably in integrated marketing or project management role</li><li>Ability to work under pressure and adapt quickly in an environment with evolving business demands</li><li>Experience knowledge of personal lending, banking or fintech is preferred</li></ul><p><br></p></div></div>\n    </div>\n  \n",
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