Home › Companies › C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001 › Director, Marketing DTC
Director, Marketing DTC
C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001 · Kennesaw, GA, US, Kennesaw, GA · Active · ADP Workforce Now Recruiting
Job facts
| Field | Value |
|---|---|
| Company | C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001 |
| Title | Director, Marketing DTC |
| Normalized title | - |
| Department / team | - |
| Location | Kennesaw, GA, United States |
| Work model | - |
| Employment type | - |
| Salary | - |
| Status | active |
| ATS provider | ADP Workforce Now Recruiting |
| Posted / first seen | 2021-09-12 / 2026-05-31 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through ADP Workforce Now Recruiting. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Kennesaw. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | C121f97c 433f 4a5f Ae64 81bd1e21d90c 19000101 000001 |
| Source | 115f8184-4095-4073-a265-0e318936634e |
| ATS provider | ADP Workforce Now Recruiting |
Description
At LendingPoint, we believe that everyone deserves to feel the power of possibilities. As an online fintech company, we’ve created advanced consumer, small business, and merchant point-of-sale lending solutions to unlock access to affordable loans and empower those working to build their financial potential. By creating technology that sees your potential, we’re driving a better lending and borrowing experience by finding more reasons to say “yes.”
More than just a job, LendingPoint is an exciting career choice where you’ll bring your expertise and experience to a talented team focused on fostering positive new customer experiences that inspire loyalty.
Are we speaking about you? Then keep reading.
What’s In It For You?
Competitive Base Salary Excellent Benefits Package That Includes: Medical/Dental/Vision, 401(k) match, Paid Holidays, and more! Team Oriented Fast-Paced Fun Environment Dedicated and experienced Management Team On-going training and investment in our employees
What You’ll Do Day to Day:
LendingPoint is looking for an experienced Marketing Director to assist in the strategy, execution, and optimization of marketing project for our direct-to-consumer vertical.
The ideal candidate will have experience managing integrated marketing projects from ideation to execution. They will have the ability to contribute new thinking to projects that position the LendingPoint brand to achieve both short and long-term goals. They will have the skill set to develop and manage integrated marketing plans that meet sales and profitability expectations.
ESSENTIAL JOB FUNCTIONS:
Partner with our DTC team to guide marketing strategies; drive daily progress on projects Provide marketing and thought leadership to partners to drive adoption and usage of LendingPoint products and services Oversee growth, acquisition, and retention efforts (inclusive of strategy, execution, and testing) Contribute to the development of branded and co-branded marketing strategies across the partner portfolio to acquire new users and increase customer retention Develop and manage relationships with partners’ marketing departments Work with cross functional team (Product, Services, Sales, Ops, etc) to establish growth strategies to support revenue goals Analyze data to monitor revenue performance and uncover areas for improvements, report to DTC Marketing leadership and team Build upon current channel analytics to track and report performance, including budget tracking and forecasting across paid channels Establish CAC goals, as well as manage traffic, conversion and LTV. Provide direction to Marketing team members to design, build and implement programs
MINIMUM QUALIFICATIONS:
Bachelor’s Degree in Marketing, Master’s preferred Minimum of 10+ years’ experience, preferably in integrated marketing or project management role Ability to work under pressure and adapt quickly in an environment with evolving business demands Experience knowledge of personal lending, banking or fintech is preferred
Full job record
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| Org ID | cb1ca9e1-9eec-4527-98aa-74ec11853f29 |
| Source ID | 115f8184-4095-4073-a265-0e318936634e |
| Board ID | 115f8184-4095-4073-a265-0e318936634e |
| Provider | adp_workforcenow |
| Provider Job Key | 427315 |
| Title | Director, Marketing DTC |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Kennesaw, GA, US, Kennesaw, GA |
| Department | — |
| Team | — |
| Employment Type | — |
| Workplace Type | — |
| Remote Policy | — |
| Country | United States |
| Region | GA |
| City | Kennesaw |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=c121f97c-433f-4a5f-ae64-81bd1e21d90c&ccId=19000101_000001&lang=en_US&type=JS&jobId=427315&jwId=9200206838587_1 |
| Apply URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=c121f97c-433f-4a5f-ae64-81bd1e21d90c&ccId=19000101_000001&lang=en_US&type=JS&jobId=427315&jwId=9200206838587_1 |
| First Seen At | 2026-05-31 18:18:06Z |
| Last Seen At | 2026-06-06 13:21:27Z |
| Last Checked At | 2026-06-06 13:21:27Z |
| Last Changed At | 2026-06-06 13:21:27Z |
| Inactive At | — |
| Source Posted At | 2021-09-12 00:31:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=adp_workforcenow/board=c121f97c-433f-4a5f-ae64-81bd1e21d90c|19000101_000001/date=2026-06-06/2026-06-06T13-21-26-093Z-19fe890803c27da27db41a00821e262060c5dde914022f83e02b6bd842ca25cb.json |
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"requisitionDescription": "\n <link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n <link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n\n <div class=\"fr-view\">\n <div><div><p style=\"margin: 0in 0in 11.25pt; line-height: normal; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif; background: white;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">At LendingPoint, we believe that everyone deserves to feel the power of possibilities. As an online fintech company, we’ve created advanced consumer, small business, and merchant point-of-sale lending solutions to unlock access to affordable loans and empower those working to build their financial potential. By creating technology that sees your potential, we’re driving a better lending and borrowing experience by finding more reasons to say “yes.”</span></p><p style=\"margin: 0in 0in 8pt; line-height: 16.05px; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">More than just a job, LendingPoint is an exciting career choice where you’ll bring your expertise and experience to a talented team focused on fostering positive new customer experiences that inspire loyalty.</span></p><p style=\"margin: 0in 0in 11.25pt; line-height: normal; box-sizing: border-box; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 15px; font-family: Calibri, sans-serif; background: white;\"><span style=\"box-sizing: border-box; font-family: Arial, sans-serif; color: rgb(65, 65, 65);\">Are we speaking about you? Then keep reading.</span></p><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong style=\"font-weight: 600; box-sizing: border-box;\">What’s In It For You? </strong> </p><ul style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; line-height: 1.42857; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\"><strong style=\"font-weight: 600; box-sizing: border-box; outline: none;\">Competitive Base Salary</strong></span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\"><strong style=\"font-weight: 600; box-sizing: border-box; outline: none;\">Excellent Benefits Package That Includes: Medical/Dental/Vision, 401(k) match, Paid Holidays, and more! </strong></span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">Team Oriented Fast-Paced Fun Environment</span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">Dedicated and experienced Management Team</span></li><li style=\"box-sizing: border-box; outline: none; margin: 0px; padding: 0px; font-size: 1em; line-height: 1.5em;\"><span style=\"box-sizing: border-box; outline: none;\">On-going training and investment in our employees</span></li></ul><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><br style=\"box-sizing: border-box;\"></p><p style=\"margin-top: 0px; margin-bottom: 15px; line-height: var(--line-height-base); box-sizing: border-box; color: rgb(0, 0, 0); font-family: ProximaNova, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong style=\"font-weight: 600; box-sizing: border-box;\">What You’ll Do Day to Day:</strong> </p><p>LendingPoint is looking for an experienced Marketing Director to assist in the strategy, execution, and optimization of marketing project for our direct-to-consumer vertical.</p><p>The ideal candidate will have experience managing integrated marketing projects from ideation to execution. They will have the ability to contribute new thinking to projects that position the LendingPoint brand to achieve both short and long-term goals. They will have the skill set to develop and manage integrated marketing plans that meet sales and profitability expectations.</p><p><strong>ESSENTIAL JOB FUNCTIONS:</strong></p><ul><li>Partner with our DTC team to guide marketing strategies; drive daily progress on projects</li><li>Provide marketing and thought leadership to partners to drive adoption and usage of LendingPoint products and services </li><li>Oversee growth, acquisition, and retention efforts (inclusive of strategy, execution, and testing)</li><li>Contribute to the development of branded and co-branded marketing strategies across the partner portfolio to acquire new users and increase customer retention</li><li>Develop and manage relationships with partners’ marketing departments</li><li>Work with cross functional team (Product, Services, Sales, Ops, etc) to establish growth strategies to support revenue goals</li><li>Analyze data to monitor revenue performance and uncover areas for improvements, report to DTC Marketing leadership and team</li><li>Build upon current channel analytics to track and report performance, including budget tracking and forecasting across paid channels</li><li>Establish CAC goals, as well as manage traffic, conversion and LTV.</li><li>Provide direction to Marketing team members to design, build and implement programs</li></ul><p> </p><p><strong>MINIMUM QUALIFICATIONS: </strong></p><ul><li>Bachelor’s Degree in Marketing, Master’s preferred</li><li>Minimum of 10+ years’ experience, preferably in integrated marketing or project management role</li><li>Ability to work under pressure and adapt quickly in an environment with evolving business demands</li><li>Experience knowledge of personal lending, banking or fintech is preferred</li></ul><p><br></p></div></div>\n </div>\n \n",
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