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Social Media and Partnerships Manager

B873581b 1203 4072 8b55 0d6dd9d414f5 9201898082585 2 · New York, NY, US, New York, NY · Active · $90,000–$110,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
CompanyB873581b 1203 4072 8b55 0d6dd9d414f5 9201898082585 2
TitleSocial Media and Partnerships Manager
Normalized title-
Department / team-
LocationNew York, NY, United States
Work model-
Employment type-
Salary$90,000–$110,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-10 / 2026-06-11
Changed / last seen2026-06-19 / 2026-06-19

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ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in New York.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
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Linked records

CompanyB873581b 1203 4072 8b55 0d6dd9d414f5 9201898082585 2
Sourceb2d67fe8-3d67-44fd-ad3d-f68ea66b191a
ATS providerADP Workforce Now Recruiting

Description

About Our Role: We're looking for a strategic, results-driven Social Media and Partnerships Manager to own and evolve our social presence across the portfolio. This is a dynamic role for someone who can set the strategy — not just execute against it — and use insights, partnerships, and original content to grow our brands. This role will lead social strategy end-to-end, build and manage influencer and creator relationships, develop high-impact partnerships, and will produce creative that brings our hospitality brands to life in a way that feels authentic, inspiring, and differentiated. Essential Functions: Own the strategy, planning, execution, and growth of organic social media channels across theTrailborn Brandportfolio(Instagram,Facebook, TikTok, LinkedIn,Threads,and Pinterest) Define the vision, channel mix, content pillars, and growth roadmap for organic social Set quarterly goals tied to brand and business outcomes — not just engagement metrics Stay ahead of platform shifts, cultural moments, and emerging formats; translate them into action Build strategic partnerships that extend brand reach Identifyand develop co-marketing partnerships with aligned brands, media, and tastemakers Lead outreach, scoping, and execution of partnership activations across socialand marketing channels, including event production and management Measure partnership impact and build a repeatable playbook Lead the creation and coordination of engaging, on-brand social conten Partner withStudio team, property teams, and external partners on photography, video,content,and campaigns Write compelling, consumer-facing copy andmaintainbrand consistency Coordinate with Director of Lifecycle and CRMandproperty teamsto understand upcoming events and milestones and plan social content. Develop and manage influencer and creator relationships Source, vet, negotiate, and manage ongoing relationships with influencers, creators, and ambassadors Build a scalable influencer program — paid, gifted, and earned — with clear briefs, KPIs, and post-trip reporting Own the creator pipeline: stays, events, content rights, contracts, and performance tracking Analyze social performance and drive continuous improvement Respond to data and effectiveness, analyzingcontent and audience performanceregularly A/B test content formats, hooks, and posting cadence; documentwhat'sworking and iterate on whatisn't Qualifications 3+ years of social media strategy experience for a hospitality, lifestyle, travel, or consumer brand preferred Proventrack recordsetting social strategy and growing audience, engagement, and brand affinity at scalerequired Deep knowledge of Instagram, TikTok, Threads, Facebook, LinkedIn, and evolving social media trendsrequired Track recordof developing compelling, successful partnerships thatalign audiences and extend brand reach Strong written communication, content creation, and storytelling skillsrequired Experience managing influencer partnerships, creator collaborations, or ambassador programs preferred Ability to manage multiple projects, work cross-functionally, and thrive in a fast-paced entrepreneurial environmentrequired

Full job record

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Source IDb2d67fe8-3d67-44fd-ad3d-f68ea66b191a
Board IDb2d67fe8-3d67-44fd-ad3d-f68ea66b191a
Provideradp_workforcenow
Provider Job Key577485
TitleSocial Media and Partnerships Manager
Normalized Title—
Statusactive
Activeyes
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Department—
Team—
Employment Type—
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CountryUnited States
RegionNY
CityNew York
Salary Raw90000.00 To 110000.00 (USD) Annually
Salary Min90,000
Salary Max110,000
Salary CurrencyUSD
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Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=b873581b-1203-4072-8b55-0d6dd9d414f5&ccId=9201898082585_2&lang=en_US&type=JS&jobId=577485&jwId=9201967858798_1
First Seen At2026-06-11 12:22:17Z
Last Seen At2026-06-19 12:31:55Z
Last Checked At2026-06-19 12:31:55Z
Last Changed At2026-06-19 12:31:55Z
Inactive At—
Source Posted At2026-06-10 19:03:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><div><div style='margin: 0px;padding: 0px;color: rgb(0, 0, 0);font-family: \"Segoe UI\", \"Segoe UI Web\", Arial, Verdana, sans-serif;font-size: 12px;font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;text-transform: none;background-color: rgb(255, 255, 255);' data-pasted=\"true\"><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;text-decoration: underline;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;font-weight: bold;\"><span style=\"margin: 0px;padding: 0px;\">About Our Role:&nbsp;</span></span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;font-style: italic;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">We&#39;re looking for a strategic, results-driven </span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">Social Media</span><span style=\"margin: 0px;padding: 0px;\"> </span><span style=\"margin: 0px;padding: 0px;\">and Partnerships </span><span style=\"margin: 0px;padding: 0px;\">Manager to own and evolve our social presence across the portfolio. This is a </span><span style=\"margin: 0px;padding: 0px;\">dynamic</span><span style=\"margin: 0px;padding: 0px;\"> role for someone who can </span><span style=\"margin: 0px;padding: 0px;\">set the </span><span style=\"margin: 0px;padding: 0px;\">strategy</span><span style=\"margin: 0px;padding: 0px;\">&mdash; not just execute against it &mdash; and use insights, partnerships, and original content to grow our brands. </span><span style=\"margin: 0px;padding: 0px;\">This role will </span><span style=\"margin: 0px;padding: 0px;\">lead social strategy end-to-end, build and manage influencer and creator relationships, develop high-impact partnerships, and </span><span style=\"margin: 0px;padding: 0px;\">will</span><span style=\"margin: 0px;padding: 0px;\"> produce creative that brings our hospitality brands to life in a way that feels authentic, inspiring, and differentiated.</span></span></p><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;text-decoration: underline;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;font-weight: bold;\"><span style=\"margin: 0px;padding: 0px;\">Essential Functions:</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Own the strategy, planning, execution, and growth of organic social media channels across theTrailborn Brandportfolio(Instagram,Facebook, TikTok, LinkedIn,Threads,and Pinterest)</span></span><ul><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Define the vision, channel mix, content pillars, and growth roadmap for organic social</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Set quarterly goals tied to brand and business outcomes &mdash; not just engagement metrics</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Stay ahead of platform shifts, cultural moments, and emerging formats; translate them into action</span></span></li></ul></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Build strategic partnerships that extend brand reach</span></span><ul><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Identifyand develop co-marketing partnerships with aligned brands, media, and tastemakers</span></span></li><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN\" class=\"TextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span class=\"NormalTextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;\">Lead outreach, scoping, and execution of partnership activations across socialand marketing channels, including event production and management</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Measure partnership impact and build a repeatable playbook</span></span></li></ul></li></ul></div><div style='margin: 0px;padding: 0px;color: rgb(0, 0, 0);font-family: \"Segoe UI\", \"Segoe UI Web\", Arial, Verdana, sans-serif;font-size: 12px;font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;text-transform: none;background-color: rgb(255, 255, 255);'><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Lead the creation and coordination of engaging, on-brand social conten</span></span><ul><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Partner withStudio team, property teams, and external partners on photography, video,content,and campaigns&nbsp;</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Write compelling, consumer-facing copy andmaintainbrand consistency&nbsp;</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Coordinate with Director of Lifecycle and CRMandproperty teamsto understand upcoming events and milestones and plan social content.</span></span></li></ul></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Develop and manage influencer and creator relationships</span></span><ul><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Source, vet, negotiate, and manage ongoing relationships with influencers, creators, and ambassadors</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Build a scalable influencer program &mdash; paid, gifted, and earned &mdash; with clear briefs, KPIs, and post-trip reporting</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Own the creator</span><span style=\"margin: 0px;padding: 0px;border-bottom: 1px solid transparent;\">pipeline:</span><span style=\"margin: 0px;padding: 0px;\">stays, events, content rights, contracts, and performance tracking</span></span></li></ul></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Analyze social performance and drive continuous improvement</span></span><ul><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Respond to data and effectiveness, analyzingcontent and audience performanceregularly</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">A/B test content formats, hooks, and posting cadence; documentwhat&#39;sworking and iterate on whatisn&#39;t</span></span></li></ul></li></ul><p style=\"margin: 0px;padding: 0px;font-weight: normal;font-style: normal;vertical-align: baseline;background-color: transparent;color: windowtext;text-align: left;text-indent: 0px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;text-decoration: underline;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;font-weight: bold;\"><span style=\"margin: 0px;padding: 0px;\">Qualifications</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">3+ years of social media strategy experience for a hospitality, lifestyle, travel, or consumer brand preferred</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Proventrack recordsetting social strategy and growing audience, engagement, and brand affinity at scalerequired</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Deep knowledge of Instagram, TikTok, Threads, Facebook, LinkedIn, and evolving social media trendsrequired</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Track recordof developing compelling, successful partnerships thatalign audiences and extend brand reach</span></span></li><li style=\"margin-left: 24px;\"><span style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span style=\"margin: 0px;padding: 0px;\">Strong written communication, content creation, and storytelling skillsrequired</span></span></li><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN\" class=\"TextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span class=\"NormalTextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;\">Experience managing influencer partnerships, creator collaborations, or ambassador programs preferred</span></span></li><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;font-size:17px;line-height: 25.3px;font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"><span class=\"NormalTextRun SCXW93786348 BCX8\" style=\"margin: 0px;padding: 0px;\">Ability to manage multiple projects, work cross-functionally, and thrive in a fast-paced entrepreneurial environmentrequired</span></span></li></ul></div></div></div></div>\n",
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}
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