Senior B2B Marketing Specialist

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    "description": "<p>We’re looking for a <span style=\"font-weight: bold\">Senior B2B Marketing Specialist</span> who can turn strategy into <span style=\"font-weight: bold\">real pipeline and revenue</span>. Someone who understands that great marketing isn’t noise - it’s about connecting the <span style=\"font-weight: bold\">right message, to the right people, at the right time</span>, and clearly articulating <span style=\"font-weight: bold\">business value</span>.</p>\n<p>You’ll own <span style=\"font-weight: bold\">B2B LinkedIn content, KPIs, and campaigns</span>, while working closely with <span style=\"font-weight: bold\">Sales, Business Unit Managers, and technical teams</span> to translate <span style=\"font-weight: bold\">IT delivery, AI solutions, enterprise integration, and managed services</span> into compelling, business-oriented marketing.</p>\n<p>This is a <span style=\"font-weight: bold\">hands-on, data-driven role</span>. You’ll analyze what works, cut what doesn’t, and continuously optimize.</p>\n<p><span style=\"color: rgb(72, 65, 63); font-size: 12pt; font-weight: bold\"><br>What you’ll do:</span></p>\n<ul>\n<li>Contribute to B2B marketing strategy aligned with revenue goals</li>\n<li>Create and execute <span style=\"font-weight: bold\">LinkedIn-focused, multi-channel campaigns</span> that drive qualified leads</li>\n<li>Translate complex <span style=\"font-weight: bold\">IT and delivery capabilities into clear business outcomes</span></li>\n<li>Manage campaigns end-to-end: awareness → MQL → SQL → sales handoff</li>\n<li>Track and optimize KPIs (engagement, leads, conversion, pipeline impact, ROI)</li>\n<li>Build dashboards, analyze performance, and run experiments to improve results</li>\n<li>Support sales with <span style=\"font-weight: bold\">business-focused messaging, collateral, and case studies</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt\"><span style=\"color: rgb(72, 65, 63); font-size: 12pt; font-weight: bold\">What we’re looking for:</span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\">5+ years of B2B marketing experience</span>, ideally in tech, SaaS, consulting, or IT services</li>\n<li>Strong experience with <span style=\"font-weight: bold\">LinkedIn content and campaigns</span> (organic &amp; paid)</li>\n<li>Proven ability to create <span style=\"font-weight: bold\">business-oriented, value-driven marketing</span>, not just awareness</li>\n<li>Solid understanding of <span style=\"font-weight: bold\">IT services, delivery models, and how technology creates business value</span></li>\n<li>Analytical mindset; comfortable with CRM, analytics, and performance reporting</li>\n<li>Experience with <span style=\"font-weight: bold\">AI tools</span> to scale content creation and optimization</li>\n<li>Proficiency with <span style=\"font-weight: bold\">Canva</span> or similar tools</li>\n<li>Excellent written and spoken <span style=\"font-weight: bold\">English</span></li>\n<li>Senior-level ownership, <span style=\"font-weight: bold\">positive, proactive, team-first attitude<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt\"><span style=\"color: rgb(72, 65, 63); font-size: 12pt; font-weight: bold\">Nice to have:</span></span></p>\n<ul>\n<li>Experience marketing <span style=\"font-weight: bold\">AI solutions, enterprise integration, or managed services</span></li>\n<li>Industry exposure to <span style=\"font-weight: bold\">energy, utilities, or retail<br><br></span></li>\n</ul>\n<p>We appreciate the interest of all applicants. Please note that only those whose qualifications align closely with the position requirements will be contacted for the next steps in the selection process.</p>\n<p><br>All applications will be handled with confidentiality. </p>\n<p> </p>\n<p><a href=\"https://iwconnect.com/wp-content/uploads/2024/02/IW_Privacy-Statement_Job-Applicants_IWC-Website_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">IW_Privacy Protection Statement for Job Applicants</a></p>",
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