Senior Copywriter

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    "ExternalDescriptionStr": "<p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">EF Adventures is a fast-growing adventure travel brand offering guided group tours for active travelers who want to experience the world differently — think hiking in Patagonia, biking through the Alps, and multi-adventure trips across the globe. We're building something special and moving fast, and we need sharp, ambitious people to help us do it.</span></p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\"><strong>The Role</strong>&nbsp;</span></p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">This is not an execution-only role. We're looking for a Senior Copywriter who thinks strategically, writes beautifully, and is hungry to help build a brand from the ground up. You'll own the voice of EF Adventures across every channel — from high-level campaign strategy all the way down to reviewing an email subject line or a social caption.</span></p><p style=\"line-height: normal; margin: 12pt 0in;\"><span style=\"font-size: 11pt;\">On any given day, you could be in a strategy session shaping campaign concepts, writing landing page copy, refining brand messaging, or reviewing creative moments before it goes live.&nbsp;You’ll move fluidly between big-picture thinking and detail-oriented execution — collaborating closely with a small creative team to bring ideas from concept to launch.</span></p><p style=\"line-height: normal; margin: 12pt 0in;\"><span style=\"font-size: 11pt;\">The range is part of the role. We’re looking for someone who’s energized by variety, comfortable wearing multiple hats, and excited to help define the voice and creative direction of a growing brand.</span></p><p style=\"line-height: normal; margin: 12pt 0in;\"><i><span style=\"font-size: 11pt;\"><strong>All candidates must submit a portfolio to be considered.</strong></span></i></p><p style=\"line-height: normal; margin: 12pt 0in;\"><br><span style=\"font-size: 11pt;\"><strong>Who you are</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You've honed your craft in an agency environment and know how to move fast, juggle multiple projects, and deliver great work under pressure</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You think in strategy and big ideas before you think in words — you understand why you're writing something before you write it</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You have experience building or growing a brand's voice from an early stage — not just maintaining one</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You're as comfortable presenting a campaign concept as you are editing an email draft — you move fluidly between big picture and detail</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You have a point of view and you're not afraid to bring it to the table</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You're energized by adventure travel — you get what moves someone to book a trip to Patagonia or bike through the Alps</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">You're curious about people — you dig into consumer insights and audience data to understand what moves our travelers, and you use that understanding to create work that truly resonates</span></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal;\">&nbsp;</p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\"><strong>What you’ll do</strong></span></p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\"><u>Brand &amp; Strategy</u></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Help define, evolve, and protect the EF Adventures brand voice, tone, and storytelling system as the company scales.&nbsp;</span></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Lead campaign ideation and messaging strategy in close partnership with creative, design, and marketing teams.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Contribute meaningfully to brand and creative strategy discussions, not just executional output.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Act as a creative thought partner to the ACD and broader team on concept development, narrative direction, and integrated storytelling.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Translate business and marketing priorities into clear content strategies and messaging frameworks that ladder into cohesive, cross-channel creative.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Partner with creative and marketing leadership to develop strategic, insight-driven campaign concepts and brand messaging.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Shape messaging architectures and customer narratives that strengthen brand positioning and audience engagement.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Collaborate cross-functionally to align creative work with broader business goals, customer experience, and growth initiatives.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Bring a proactive, entrepreneurial mindset to creative problem-solving within a fast-paced startup environment.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Present and articulate creative rationale, messaging strategy, and conceptual thinking clearly to stakeholders and leadership.&nbsp;</span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-size: 11pt; line-height: 115%;\">Stay informed on cultural trends, audience behavior, travel industry insights, and emerging content opportunities to continuously elevate creative output.</span></p></li></ul><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\"><u>Copy &amp; Content</u></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Own and write copy across all key channels, including email, paid media, social, landing pages, tour pages, blog, print, CRM, and integrated campaigns.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Lead copy development from concept through execution while maintaining consistency in voice, tone, quality, and storytelling.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Ensure all outward-facing copy is on-brand, high quality, strategically aligned, and conversion-aware through strong editorial oversight and creative judgment.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Work with the ACD and marketing team to develop clear, strategic creative briefs that enable effective, insight-driven creative execution.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Develop compelling customer-focused messaging tailored to different audiences, channels, and stages of the customer journey.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Create campaign headlines, taglines, long-form storytelling, and supporting content that drive engagement and business impact.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Partner with marketing to ensure content is optimized for digital performance, SEO, and AI-powered discovery/search.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Build and refine AI-assisted copy workflows to help scale content production without compromising craft, creativity, or brand integrity.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Collaborate closely with designers and cross-functional partners to develop cohesive, high-quality creative assets and campaigns.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Edit and proofread content to ensure clarity, accuracy, consistency, and alignment with brand standards.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Manage multiple projects and priorities simultaneously in a fast-paced, evolving environment.&nbsp;</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Incorporate stakeholder feedback, performance insights, and audience learnings to continuously improve messaging effectiveness and content quality.</span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"><br>&nbsp;</p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\"><strong>What you have</strong></span><br>&nbsp;</p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\">7–10+ years of copywriting experience, <span style=\"font-size: 11pt;\"><strong>including 5+ years of agency</strong> <strong>experience</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Strong portfolio demonstrating&nbsp;<strong>both strategic thinking and high-level craft across multiple channels</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Experience helping build or evolve a brand voice — comfortable working in&nbsp;<strong>early-stage or brand transformation environments</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Proven ability to operate across levels of the creative process:&nbsp;<strong>strategy, concepting, writing, and refinement</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Strong understanding of&nbsp;<strong>digital performance marketing and conversion-driven copywriting</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Thrives in a&nbsp;<strong>fast-moving, lean, high-ownership environment</strong>&nbsp;with shifting priorities</span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Genuine interest in&nbsp;<strong>travel, storytelling, and the EF Adventures mission</strong></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-size: 11pt;\">Bonus: experience with&nbsp;<strong>AI writing tools and scalable content systems/workflows</strong></span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\"><strong>Why you’ll love working here: Perks, Benefits, and more!</strong></span></p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.&nbsp;&nbsp;</span></p><p style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">In addition, you can expect:</span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Commitment to professional growth: robust monthly calendar of trainings and workshops</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Four weeks paid vacation your first year, ten paid holidays, and two floating holidays</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Exciting business travel opportunities</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">25% company match on your 401(k) contributions</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Access to fertility care and family-building support</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Wellness benefits including a yearly fitness reimbursement</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Frequent social and learning events, including access to our employee-run resource groups</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Robust Employee Assistance Program</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Tenure-based sabbatical eligibility</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Discounts at local venues and businesses</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.</span></li><li style=\"line-height: normal;\"><span style=\"font-size: 11pt;\">Compensation range for this role is $85,000-$100,000 based on experience.&nbsp;</span></li></ul>",
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    "CorporateDescriptionStr": "<div>\n Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.\n</div>\n<div>\n &nbsp;\n</div>\n<div>\n For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding.&nbsp; Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.&nbsp;\n</div>\n<div>\n &nbsp;\n</div>\n<div>\n You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.&nbsp;\n</div>\n<div>\n &nbsp;\n</div>\n<div>\n Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.&nbsp;\n</div>\n<div>\n <br>\n</div>",
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    "OrganizationDescriptionStr": "<div>\n At EF Adventures, we embrace adventure as a mindset. Our biking, hiking &amp; walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Set against a backdrop of the world’s most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.&nbsp;\n</div>\n<div>\n <br>\n</div>\n<div>\n Learn more about EF Adventures: <a href=\"https://www.efadventures.com/\" target=\"_blank\"><b>https://www.efadventures.com/</b></a>\n</div>",
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