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Head of Brand & Experience

Efds Fa Em5 Oraclecloud Com CX 5001 · Detroit, MI, United States; Book Depository, Detroit, MI, US · Hybrid · Active · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyEfds Fa Em5 Oraclecloud Com CX 5001
TitleHead of Brand & Experience
Normalized title-
Department / teamGeneral Management
LocationDetroit, MI, United States
Work modelHybrid / Hybrid
Employment typeFull Time
Salary-
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2026-05-06 / 2026-05-31
Changed / last seen2026-05-31 / 2026-06-21

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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyEfds Fa Em5 Oraclecloud Com CX 5001
Source7447964c-0485-4308-8c5d-3e9dc5668b3d
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description Backed by Ford Motor Company, Michigan Central is a 30-acre innovation district in Detroit where people come together to build ideas that move the world forward. Now entering its next phase of growth, Michigan Central is seeking a Chief Brand Officer to build and scale a globally recognized brand and shape how Michigan Central shows up in the world. The Chief Brand Officer has the opportunity to drive something new and unique at a place defining an entirely new model for innovation – and at the same time, leave a lasting mark on Detroit, a city increasingly taking the national spotlight at a pivotal moment in its evolution. You'll be a key member of the executive team reporting to the CEO, leading the strategy, creative, and execution of communications, content, marketing, and brand experience. Responsibilities Leadership +Strategy Lead/oversee the full Brand Team and four key functions: Comms: narrative, storytelling, PR Content: how our comms and marketing come to life creatively and visually Marketing: social, CRM, web, and other efficient channels and tactics Brand experience: public programming, innovation events, onsite activation, retail Translate enterprise priorities into an actionable brand strategy driven by core objectives/KPIs Build a performance-driven system with clear KPIs tied to growth, engagement, and revenue impact and drive data-driven optimization Ensure integration and alignment between the Brand team and business lines (innovation, network, district/redevelopment, nonprofit, events) Lead Brand Team annual planning and quarterly reviews; play an integral role in senior leadership decisions and forums; provide board-level materials to key internal stakeholders Oversee Brand team resourcing, budget planning, and prioritization (full-time team members and efficient use of external resources) Brand Scale a fundamentally differentiated Michigan Central brand to key audiences. This includes internal and external launch and consistency of positioning, brand architecture, and design Embed growth into every aspect of the brand Ensure brand alignment across decisions and tactics Help shape the 2026 narrative into a compelling, unified story and ensure the Comms team dimensionalizes the narrative to multiple audiences, formats, lengths, and settings Ensure creative, robust communications and content plans, tactics, and delivery Marketing Develop and oversee a marketing strategy that drives growth with target audiences: High-growth startups Global corporates and industry leaders Investors and venture capital Talent and next-generation workforce Drive launch of the new Nomad at Michigan Central hotel. Define the role of the hotel as a signature expression of Michigan Central’s brand and innovation platform; ensure brand, programming, and guest experience are fully integrated; play a key partnership and integration role with the Nomad team Brand Experience, Programming & Retail Integrate public programming, innovation events, onsite activation, and retail into a high-impact visitor experience and key value and marketing driver Shape and launch signature moments that drive global attention (e.g. signature flagship annual thought leadership event, e.g. “Live from Michigan Central” series that utilizes Roosevelt Park as the destination, the Station as the backdrop, and the hotel and indoor events spaces as attractive VIP experiences) Play a leadership role in the Station ground floor activation plan Management Build a high-performing, collaborative, and accountable team culture; ensure high-impact strategy, creative, and execution Lead OKR development, alignment, and performance management across the Brand team, with direct management of direct reports and oversight of skip level reports Manage ongoing prioritization for the team and guidance, review and approval of the team’s work, output, and tactics Establish clear operating and communication rhythms, meetings, and project management systems, including team business reviews and cross-functional forums Qualifications Minimum Qualifications Bachelors Degree 15+ years of brand, communications, marketing, and events experience Preferred Qualifications A proven CBO or senior leader who has built globally recognized brands or destinations A builder, not a maintainer. An action-oriented problem solver. Equally strong in strategy and execution. You can define the vision and ensure it gets delivered Strong executive presence and ability to influence at the highest levels: executives, partners, investors, and public stakeholders – and your own team, creating and maintaining the high-performance culture Michigan Central requires Have experience at mixed-use developments, or multi-faceted location-based institutions, and existing knowledge of and connection to Detroit #LI-CB1

Full job record

Job ID064ca2215b5fe44509ea21e77b16d449242a52ad
Org ID4211d2a4-bbc6-4850-b51a-796b71dd1321
Source ID7447964c-0485-4308-8c5d-3e9dc5668b3d
Board ID7447964c-0485-4308-8c5d-3e9dc5668b3d
Provideroracle_hcm
Provider Job Key63041
TitleHead of Brand & Experience
Normalized Title—
Statusactive
Activeyes
Location TextDetroit, MI, United States; Book Depository, Detroit, MI, US
DepartmentGeneral Management
Team—
Employment Typefull_time
Workplace Typehybrid
Remote Policyhybrid
CountryUnited States
RegionMI
CityDetroit
Salary RawDescription Backed by Ford Motor Company, Michigan Central is a 30-acre innovation district in Detroit where people come together to build ideas that move the world forward. Now entering its next phase of growth, Michigan Central is seeking a Chief Brand Officer to build and scale a globally recognized brand and shape how Michigan Central shows up in the world. The Chief Brand Officer has the opportunity to drive something new and unique at a place defining an entirely new model for innovation – and at the same time, leave a lasting mark on Detroit, a city increasingly taking the national spotlight at a pivotal moment in its evolution. You'll be a key member of the executive team reporting to the CEO, leading the strategy, creative, and execution of communications, content, marketing, and brand experience. Responsibilities Leadership +Strategy Lead/oversee the full Brand Team and four key functions: Comms: narrative, storytelling, PR Content: how our comms and marketing come to life creatively and visually Marketing: social, CRM, web, and other efficient channels and tactics Brand experience: public programming, innovation events, onsite activation, retail Translate enterprise priorities into an actionable brand strategy driven by core objectives/KPIs Build a performance-driven system with clear KPIs tied to growth, engagement, and revenue impact and drive data-driven optimization Ensure integration and alignment between the Brand team and business lines (innovation, network, district/redevelopment, nonprofit, events) Lead Brand Team annual planning and quarterly reviews; play an integral role in senior leadership decisions and forums; provide board-level materials to key internal stakeholders Oversee Brand team resourcing, budget planning, and prioritization (full-time team members and efficient use of external resources) Brand Scale a fundamentally differentiated Michigan Central brand to key audiences. This includes internal and external launch and consistency of positioning, brand architecture, and design Embed growth into every aspect of the brand Ensure brand alignment across decisions and tactics Help shape the 2026 narrative into a compelling, unified story and ensure the Comms team dimensionalizes the narrative to multiple audiences, formats, lengths, and settings Ensure creative, robust communications and content plans, tactics, and delivery Marketing Develop and oversee a marketing strategy that drives growth with target audiences: High-growth startups Global corporates and industry leaders Investors and venture capital Talent and next-generation workforce Drive launch of the new Nomad at Michigan Central hotel. Define the role of the hotel as a signature expression of Michigan Central’s brand and innovation platform; ensure brand, programming, and guest experience are fully integrated; play a key partnership and integration role with the Nomad team Brand Experience, Programming & Retail Integrate public programming, innovation events, onsite activation, and retail into a high-impact visitor experience and key value and marketing driver Shape and launch signature moments that drive global attention (e.g. signature flagship annual thought leadership event, e.g. “Live from Michigan Central” series that utilizes Roosevelt Park as the destination, the Station as the backdrop, and the hotel and indoor events spaces as attractive VIP experiences) Play a leadership role in the Station ground floor activation plan Management Build a high-performing, collaborative, and accountable team culture; ensure high-impact strategy, creative, and execution Lead OKR development, alignment, and performance management across the Brand team, with direct management of direct reports and oversight of skip level reports Manage ongoing prioritization for the team and guidance, review and approval of the team’s work, output, and tactics Establish clear operating and communication rhythms, meetings, and project management systems, including team business reviews and cross-functional forums Qualifications Minimum Qualifications Bachelors Degree 15+ years of brand, communications, marketing, and events experience Preferred Qualifications A proven CBO or senior leader who has built globally recognized brands or destinations A builder, not a maintainer. An action-oriented problem solver. Equally strong in strategy and execution. You can define the vision and ensure it gets delivered Strong executive presence and ability to influence at the highest levels: executives, partners, investors, and public stakeholders – and your own team, creating and maintaining the high-performance culture Michigan Central requires Have experience at mixed-use developments, or multi-faceted location-based institutions, and existing knowledge of and connection to Detroit #LI-CB1
Salary Min—
Salary Max—
Salary Currency—
Salary Period—
Source URLhttps://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/Ford-Model-e/job/63041
Apply URLhttps://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/Ford-Model-e/job/63041
First Seen At2026-05-31 18:03:02Z
Last Seen At2026-06-21 12:20:50Z
Last Checked At2026-06-21 12:20:50Z
Last Changed At2026-05-31 18:03:02Z
Inactive At—
Source Posted At2026-05-06 13:57:08Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=efds.fa.em5.oraclecloud.com|CX_5001/date=2026-06-21/2026-06-21T12-19-30-990Z-54295a42f9cff4b86c6e49d980517009b21fa7a96f823a6d4dd75556c5f8c413.json
Event Fields
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Parsed Structured
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Extensions
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Native Structured
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This includes internal and external launch and consistency of positioning, brand architecture, and design</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Embed growth into every aspect of the brand</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure brand alignment across decisions and tactics</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Help shape the 2026 narrative into a compelling, unified story and ensure the Comms team dimensionalizes the narrative to multiple audiences, formats, lengths, and settings</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure creative, robust communications and content plans, tactics, and delivery</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Marketing</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Develop and oversee a marketing strategy that drives growth with target audiences:</span></span></p><ul style=\"list-style-type: circle; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">High-growth startups&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Global corporates and industry leaders&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Investors and venture capital&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Talent and next-generation workforce</span></span></p></li></ul></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Drive launch of the new Nomad at Michigan Central hotel. Define the role of the hotel as a signature expression of Michigan Central’s brand and innovation platform; ensure brand, programming, and guest experience are fully integrated; play a key partnership and integration role with the Nomad team</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Brand Experience, Programming &amp; Retail</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Integrate public programming, innovation events, onsite activation, and retail into a high-impact visitor experience and key value and marketing driver</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Shape and launch&nbsp;signature moments&nbsp; that drive global attention (e.g. signature flagship annual thought leadership event, e.g. “Live from Michigan Central” series that utilizes Roosevelt Park as the destination, the Station as the backdrop, and the hotel and indoor events spaces as attractive VIP experiences)</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Play a leadership role in the&nbsp;Station ground floor activation plan</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Management</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Build a high-performing, collaborative, and accountable team culture; ensure high-impact strategy, creative, and execution</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead OKR development, alignment, and performance management across the Brand team, with direct management of direct reports and oversight of skip level reports</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Manage ongoing prioritization for the team and guidance, review and approval of the team’s work, output, and tactics</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Establish clear operating and communication rhythms, meetings, and project management systems, including team business reviews and cross-functional forums</span></span></p></li></ul>",
    "InternalResponsibilitiesStr": "<p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Leadership +Strategy</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead/oversee the full Brand Team and four key functions:</span></span></p><ul style=\"list-style-type: circle; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Comms: narrative, storytelling, PR</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Content: how our comms and marketing come to life creatively and visually</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Marketing: social, CRM, web, and other efficient channels and tactics</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Brand experience: public programming, innovation events, onsite activation, retail</span></span></p></li></ul></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Translate enterprise priorities into an actionable brand strategy driven by core objectives/KPIs</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Build a performance-driven system with clear KPIs tied to&nbsp;growth, engagement, and revenue impact and drive data-driven optimization</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure integration and alignment between the Brand team and business lines (innovation, network, district/redevelopment, nonprofit, events)</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead Brand Team annual planning and quarterly reviews; play an integral role in senior leadership decisions and forums; provide board-level materials to key internal stakeholders</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Oversee Brand team resourcing, budget planning, and prioritization (full-time team members and efficient use of external resources)</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Brand</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Scale a fundamentally differentiated Michigan Central brand to key audiences. This includes internal and external launch and consistency of positioning, brand architecture, and design</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Embed growth into every aspect of the brand</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure brand alignment across decisions and tactics</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Help shape the 2026 narrative into a compelling, unified story and ensure the Comms team dimensionalizes the narrative to multiple audiences, formats, lengths, and settings</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure creative, robust communications and content plans, tactics, and delivery</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Marketing</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Develop and oversee a marketing strategy that drives growth with target audiences:</span></span></p><ul style=\"list-style-type: circle; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">High-growth startups&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Global corporates and industry leaders&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Investors and venture capital&nbsp;</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Talent and next-generation workforce</span></span></p></li></ul></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Drive launch of the new Nomad at Michigan Central hotel. Define the role of the hotel as a signature expression of Michigan Central’s brand and innovation platform; ensure brand, programming, and guest experience are fully integrated; play a key partnership and integration role with the Nomad team</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Brand Experience, Programming &amp; Retail</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Integrate public programming, innovation events, onsite activation, and retail into a high-impact visitor experience and key value and marketing driver</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Shape and launch&nbsp;signature moments&nbsp; that drive global attention (e.g. signature flagship annual thought leadership event, e.g. “Live from Michigan Central” series that utilizes Roosevelt Park as the destination, the Station as the backdrop, and the hotel and indoor events spaces as attractive VIP experiences)</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Play a leadership role in the&nbsp;Station ground floor activation plan</span></span></p></li></ul><p style=\"background-color: white; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Management</span></span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Build a high-performing, collaborative, and accountable team culture; ensure high-impact strategy, creative, and execution</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead OKR development, alignment, and performance management across the Brand team, with direct management of direct reports and oversight of skip level reports</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Manage ongoing prioritization for the team and guidance, review and approval of the team’s work, output, and tactics</span></span></p></li><li><p style=\"background-color: white; margin-bottom: 11pt; margin-right: 0in; margin-top: 11pt;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Establish clear operating and communication rhythms, meetings, and project management systems, including team business reviews and cross-functional forums</span></span></p></li></ul>",
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