Senior Business Analyst (Growth Marketing)

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    {
      "text": "RESPONSIBILITIES:",
      "content": "<div>\n\n<li>\n<p>Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.</p>\n</li>\n<li>\n<p>Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.</p>\n</li>\n<li>\n<p>Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.</p>\n</li>\n<li>\n<p>Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.</p>\n</li>\n<li>\n<p>Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.</p>\n</li>\n<li>\n<p>Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.</p>\n</li>\n<li>\n<p>Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.</p>\n</li>\n<li>\n<p>Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.</p>\n</li>\n\n</div>"
    },
    {
      "text": "QUALIFICATIONS:",
      "content": "<div>\n\n<li>\n<p>4+&nbsp; years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.</p>\n</li>\n<li>\n<p>Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights.</p>\n</li>\n<li>\n<p>Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.</p>\n</li>\n<li>\n<p>Highly adept at leveraging AI tools to increase efficiency and quality of work.</p>\n</li>\n<li>\n<p>Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.</p>\n</li>\n<li>\n<p>Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.</p>\n</li>\n<li>\n<p>Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization.</p>\n</li>\n<li>\n<p>Highly organized and able to manage multiple priorities in a fast-paced environment.</p>\n</li>\n\n</div>"
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