Senior Manager of Ecommerce and CRM (1332)

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    "jobTitle": "Senior Manager of Ecommerce and CRM (1332)",
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    "description": "<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Senior Manager of Ecommerce and CRM&nbsp;| Ripple Fiber</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">We are looking for a&nbsp;Senior Manager of Ecommerce and CRM to join&nbsp;our&nbsp;growing team.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>About Ripple Fiber</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">At Ripple Fiber,&nbsp;we deliver&nbsp;more than high-speed internet.&nbsp;We&rsquo;re&nbsp;creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America&rsquo;s most innovative, industry-leading fiber internet company, and help shape the future.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">We&nbsp;believe&nbsp;the biggest wave starts as a ripple.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>About our culture</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">We are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>About the role</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\">We are looking for a highly analytical and performance-driven Senior Manager, Ecommerce &amp; CRM to lead ecommerce revenue growth, customer lifecycle marketing, and CRM operations across the organization. Reporting to the Senior Director of Marketing, this role will own the HubSpot ecosystem while partnering closely with Digital Media, Analytics, Sales, and Marketing teams to optimize the customer acquisition funnel and improve online sales performance.</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\">This role is responsible for driving measurable business impact through data-driven insights, conversion optimization, lifecycle automation, and ecommerce performance reporting. While this individual will not directly own media buying strategy, they will play a critical role in improving marketing efficiency by analyzing campaign performance and partnering with media teams to improve conversion rates, CPC, CAC, ROAS, and lead quality.</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\">The ideal candidate combines strong HubSpot expertise with deep ecommerce analytics experience and a passion for using customer data and performance insights to drive smarter marketing decisions and revenue growth.</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Responsibilities:</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Ecommerce Strategy &amp; Revenue Optimization</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Own ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Analyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Partner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Support forecasting and performance analysis related to ecommerce sales and customer acquisition trends </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Develop strategies to improve customer acquisition efficiency and maximize customer lifetime value </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>CRM &amp; HubSpot Ownership</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Own and administer HubSpot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Partner with Online Marketing Strategy &amp; Execution Manager to build necessary workflows and automations</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Build and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Manage CRM governance, data integrity, compliance, and operational accuracy across customer communications </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Improve lead scoring, segmentation, personalization, and automation strategies within HubSpot </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Analytics &amp; Performance Reporting</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Develop reporting frameworks and dashboards for ecommerce performance, funnel analytics, lifecycle performance, and customer behavior insights </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Analyze campaign and customer data to identify actionable optimization opportunities </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Monitor and report on key KPIs including conversion rates, CAC, CPC, ROAS, churn, customer lifetime value, retention, and engagement </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Partner with Analytics and Sales Operations teams to improve attribution modeling and funnel visibility </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Translate performance insights into strategic recommendations for leadership and cross-functional teams </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Testing &amp; Conversion Optimization</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Lead structured A/B and multivariate testing initiatives across messaging, landing pages, workflows, CTAs, timing, and personalization strategies </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Implement test-and-learn frameworks to continuously improve ecommerce and CRM performance </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Identify opportunities to improve landing page performance, lead quality, and customer journey efficiency </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Support ongoing optimization of acquisition and retention funnels through customer insights and behavioral analysis </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Cross-Functional Collaboration</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Partner with Digital Media teams to analyze and improve campaign efficiency and downstream conversion performance </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Collaborate with Creative and Brand teams to develop customer-centric messaging and high-performing lifecycle campaigns </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Work closely with Analytics, Sales, Customer Experience, and Operations teams to align customer communications and funnel optimization efforts </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Coordinate with external technology and platform partners as needed to support integrations and operational performance </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Qualifications:</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Core Skills &amp; Competencies</b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Ecommerce &amp; Performance Marketing</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Strong understanding of ecommerce funnels, customer acquisition, conversion optimization, and performance marketing KPIs </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Experience analyzing digital media performance metrics including CPC, CAC, ROAS, conversion rate, and lead quality </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>CRM &amp; Marketing Automation</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Advanced hands-on expertise with <a href=\"https://www.hubspot.com?utm_source=chatgpt.com\" rel=\"noreferrer noopener\" target=\"_blank\"><span style=\"color:#0000FF;\">HubSpot</span></a> CRM and Marketing Hub including automation, workflows, segmentation, lifecycle management, and reporting </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Experience building and optimizing lifecycle marketing programs and customer journeys </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Data &amp; Analytics</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Strong analytical mindset with the ability to translate data into actionable business recommendations </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Experience with reporting dashboards, attribution modeling, funnel analytics, and performance reporting </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Familiarity with BI and analytics platforms including GA4, Looker Studio, Power BI, or Tableau preferred </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Testing &amp; Optimization</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Proven experience designing and scaling A/B and multivariate testing frameworks </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Strong understanding of personalization, landing page optimization, and conversion improvement strategies </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Project Management &amp; Leadership</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Strong cross-functional collaboration and communication skills </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Ability to balance strategic thinking with hands-on execution</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Experience &amp; Qualifications</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">7+ years of experience in ecommerce, CRM, lifecycle marketing, digital marketing, or performance marketing </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">3+ years of hands-on HubSpot administration and campaign management experience </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Proven track record driving ecommerce growth and improving marketing performance metrics </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Experience working closely with digital media buying teams and analytics functions </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Bachelor&rsquo;s degree in Marketing, Business, Analytics, Communications, or related field </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Experience in telecommunications, broadband, subscription services, SaaS, or high-growth DTC environments strongly preferred </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">HubSpot certifications strongly preferred </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Success Metrics (KPIs)</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Ecommerce revenue growth and online sales conversion rates </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Improvements in CAC, CPC, ROAS, and lead-to-sale conversion rates </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">CRM engagement metrics including open rates, CTR, retention, and lifecycle progression </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Improvements in customer lifetime value and retention performance </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Lift generated through A/B testing and conversion optimization initiatives </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Accuracy and visibility of ecommerce and lifecycle reporting dashboards </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:normal;\"><span><span style=\"font-family:Aptos, sans-serif;\">Contribution to customer acquisition and revenue growth </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">We offer competitive pay, comprehensive health benefits, 401(k) with company&nbsp;match, and a supportive work environment where innovation and teamwork thrive. If&nbsp;you&rsquo;re&nbsp;passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-top:16px;margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><i>Ripple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to&nbsp;providing&nbsp;veteran employment opportunities to our service men and women.</i>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n",
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    "googleJobJson": "{\"@context\":\"https://schema.org/\",\"@type\":\"JobPosting\",\"title\":\"Senior Manager of Ecommerce and CRM (1332)\",\"identifier\":\"J1939327805\",\"url\":\"https://www.paycomonline.net/v4/ats/web.php/portal/6B550BB8ACE01E86F3318AC2BA9C3371/jobs/27805\",\"image\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=6B550BB8ACE01E86F3318AC2BA9C3371\",\"datePosted\":\"2026-05-19\",\"description\":\"Job DetailsJob Location: South Park Home Office - Charlotte, NC 28210Senior Manager of Ecommerce and CRM&nbsp;| Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a&nbsp;Senior Manager of Ecommerce and CRM to join&nbsp;our&nbsp;growing team.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAt Ripple Fiber,&nbsp;we deliver&nbsp;more than high-speed internet.&nbsp;We&rsquo;re&nbsp;creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America&rsquo;s most innovative, industry-leading fiber internet company, and help shape the future.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe&nbsp;believe&nbsp;the biggest wave starts as a ripple.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout our culture&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout the role&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a highly analytical and performance-driven Senior Manager, Ecommerce &amp; CRM to lead ecommerce revenue growth, customer lifecycle marketing, and CRM operations across the organization. Reporting to the Senior Director of Marketing, this role will own the HubSpot ecosystem while partnering closely with Digital Media, Analytics, Sales, and Marketing teams to optimize the customer acquisition funnel and improve online sales performance.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nThis role is responsible for driving measurable business impact through data-driven insights, conversion optimization, lifecycle automation, and ecommerce performance reporting. While this individual will not directly own media buying strategy, they will play a critical role in improving marketing efficiency by analyzing campaign performance and partnering with media teams to improve conversion rates, CPC, CAC, ROAS, and lead quality.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nThe ideal candidate combines strong HubSpot expertise with deep ecommerce analytics experience and a passion for using customer data and performance insights to drive smarter marketing decisions and revenue growth.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nResponsibilities:&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nEcommerce Strategy &amp; Revenue Optimization\\r\\n\\r\\n\\r\\n\\tOwn ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth \\r\\n\\tAnalyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities \\r\\n\\tPartner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance \\r\\n\\tSupport forecasting and performance analysis related to ecommerce sales and customer acquisition trends \\r\\n\\tDevelop strategies to improve customer acquisition efficiency and maximize customer lifetime value \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nCRM &amp; HubSpot Ownership\\r\\n\\r\\n\\r\\n\\tOwn and administer HubSpot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations \\r\\n\\tPartner with Online Marketing Strategy &amp; Execution Manager to build necessary workflows and automations\\r\\n\\tBuild and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns \\r\\n\\tManage CRM governance, data integrity, compliance, and operational accuracy across customer communications \\r\\n\\tImprove lead scoring, segmentation, personalization, and automation strategies within HubSpot \\r\\n\\r\\n\\r\\nAnalytics &amp; Performance Reporting\\r\\n\\r\\n\\r\\n\\tDevelop reporting frameworks and dashboards for ecommerce performance, funnel analytics, lifecycle performance, and customer behavior insights \\r\\n\\tAnalyze campaign and customer data to identify actionable optimization opportunities \\r\\n\\tMonitor and report on key KPIs including conversion rates, CAC, CPC, ROAS, churn, customer lifetime value, retention, and engagement \\r\\n\\tPartner with Analytics and Sales Operations teams to improve attribution modeling and funnel visibility \\r\\n\\tTranslate performance insights into strategic recommendations for leadership and cross-functional teams \\r\\n\\r\\n\\r\\nTesting &amp; Conversion Optimization\\r\\n\\r\\n\\r\\n\\tLead structured A/B and multivariate testing initiatives across messaging, landing pages, workflows, CTAs, timing, and personalization strategies \\r\\n\\tImplement test-and-learn frameworks to continuously improve ecommerce and CRM performance \\r\\n\\tIdentify opportunities to improve landing page performance, lead quality, and customer journey efficiency \\r\\n\\tSupport ongoing optimization of acquisition and retention funnels through customer insights and behavioral analysis \\r\\n\\r\\n\\r\\nCross-Functional Collaboration\\r\\n\\r\\n\\r\\n\\tPartner with Digital Media teams to analyze and improve campaign efficiency and downstream conversion performance \\r\\n\\tCollaborate with Creative and Brand teams to develop customer-centric messaging and high-performing lifecycle campaigns \\r\\n\\tWork closely with Analytics, Sales, Customer Experience, and Operations teams to align customer communications and funnel optimization efforts \\r\\n\\tCoordinate with external technology and platform partners as needed to support integrations and operational performance \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nQualifications:&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nCore Skills &amp; Competencies\\r\\n\\r\\nEcommerce &amp; Performance Marketing\\r\\n\\r\\n\\r\\n\\tStrong understanding of ecommerce funnels, customer acquisition, conversion optimization, and performance marketing KPIs \\r\\n\\tExperience analyzing digital media performance metrics including CPC, CAC, ROAS, conversion rate, and lead quality \\r\\n\\r\\n\\r\\nCRM &amp; Marketing Automation\\r\\n\\r\\n\\r\\n\\tAdvanced hands-on expertise with HubSpot CRM and Marketing Hub including automation, workflows, segmentation, lifecycle management, and reporting \\r\\n\\tExperience building and optimizing lifecycle marketing programs and customer journeys \\r\\n\\r\\n\\r\\nData &amp; Analytics\\r\\n\\r\\n\\r\\n\\tStrong analytical mindset with the ability to translate data into actionable business recommendations \\r\\n\\tExperience with reporting dashboards, attribution modeling, funnel analytics, and performance reporting \\r\\n\\tFamiliarity with BI and analytics platforms including GA4, Looker Studio, Power BI, or Tableau preferred \\r\\n\\r\\n\\r\\nTesting &amp; Optimization\\r\\n\\r\\n\\r\\n\\tProven experience designing and scaling A/B and multivariate testing frameworks \\r\\n\\tStrong understanding of personalization, landing page optimization, and conversion improvement strategies \\r\\n\\r\\n\\r\\nProject Management &amp; Leadership\\r\\n\\r\\n\\r\\n\\tAbility to manage multiple projects, priorities, and stakeholders in a fast-paced environment \\r\\n\\tStrong cross-functional collaboration and communication skills \\r\\n\\r\\n\\r\\nAbility to balance strategic thinking with hands-on execution\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nExperience &amp; Qualifications\\r\\n\\r\\n\\r\\n\\t7+ years of experience in ecommerce, CRM, lifecycle marketing, digital marketing, or performance marketing \\r\\n\\t3+ years of hands-on HubSpot administration and campaign management experience \\r\\n\\tProven track record driving ecommerce growth and improving marketing performance metrics \\r\\n\\tExperience working closely with digital media buying teams and analytics functions \\r\\n\\tBachelor&rsquo;s degree in Marketing, Business, Analytics, Communications, or related field \\r\\n\\tExperience in telecommunications, broadband, subscription services, SaaS, or high-growth DTC environments strongly preferred \\r\\n\\tHubSpot certifications strongly preferred \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nSuccess Metrics (KPIs)\\r\\n\\r\\n\\r\\n\\tEcommerce revenue growth and online sales conversion rates \\r\\n\\tImprovements in CAC, CPC, ROAS, and lead-to-sale conversion rates \\r\\n\\tCRM engagement metrics including open rates, CTR, retention, and lifecycle progression \\r\\n\\tImprovements in customer lifetime value and retention performance \\r\\n\\tLift generated through A/B testing and conversion optimization initiatives \\r\\n\\tAccuracy and visibility of ecommerce and lifecycle reporting dashboards \\r\\n\\tContribution to customer acquisition and revenue growth \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe offer competitive pay, comprehensive health benefits, 401(k) with company&nbsp;match, and a supportive work environment where innovation and teamwork thrive. If&nbsp;you&rsquo;re&nbsp;passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nRipple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to&nbsp;providing&nbsp;veteran employment opportunities to our service men and women.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\nQualifications\",\"responsibilities\":\"Senior Manager of Ecommerce and CRM&nbsp;| Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a&nbsp;Senior Manager of Ecommerce and CRM to join&nbsp;our&nbsp;growing team.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAt Ripple Fiber,&nbsp;we deliver&nbsp;more than high-speed internet.&nbsp;We&rsquo;re&nbsp;creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America&rsquo;s most innovative, industry-leading fiber internet company, and help shape the future.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe&nbsp;believe&nbsp;the biggest wave starts as a ripple.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout our culture&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout the role&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a highly analytical and performance-driven Senior Manager, Ecommerce &amp; CRM to lead ecommerce revenue growth, customer lifecycle marketing, and CRM operations across the organization. Reporting to the Senior Director of Marketing, this role will own the HubSpot ecosystem while partnering closely with Digital Media, Analytics, Sales, and Marketing teams to optimize the customer acquisition funnel and improve online sales performance.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nThis role is responsible for driving measurable business impact through data-driven insights, conversion optimization, lifecycle automation, and ecommerce performance reporting. While this individual will not directly own media buying strategy, they will play a critical role in improving marketing efficiency by analyzing campaign performance and partnering with media teams to improve conversion rates, CPC, CAC, ROAS, and lead quality.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nThe ideal candidate combines strong HubSpot expertise with deep ecommerce analytics experience and a passion for using customer data and performance insights to drive smarter marketing decisions and revenue growth.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nResponsibilities:&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nEcommerce Strategy &amp; Revenue Optimization\\r\\n\\r\\n\\r\\n\\tOwn ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth \\r\\n\\tAnalyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities \\r\\n\\tPartner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance \\r\\n\\tSupport forecasting and performance analysis related to ecommerce sales and customer acquisition trends \\r\\n\\tDevelop strategies to improve customer acquisition efficiency and maximize customer lifetime value \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nCRM &amp; HubSpot Ownership\\r\\n\\r\\n\\r\\n\\tOwn and administer HubSpot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations \\r\\n\\tPartner with Online Marketing Strategy &amp; Execution Manager to build necessary workflows and automations\\r\\n\\tBuild and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns \\r\\n\\tManage CRM governance, data integrity, compliance, and operational accuracy across customer communications \\r\\n\\tImprove lead scoring, segmentation, personalization, and automation strategies within HubSpot \\r\\n\\r\\n\\r\\nAnalytics &amp; Performance Reporting\\r\\n\\r\\n\\r\\n\\tDevelop reporting frameworks and dashboards for ecommerce performance, funnel analytics, lifecycle performance, and customer behavior insights \\r\\n\\tAnalyze campaign and customer data to identify actionable optimization opportunities \\r\\n\\tMonitor and report on key KPIs including conversion rates, CAC, CPC, ROAS, churn, customer lifetime value, retention, and engagement \\r\\n\\tPartner with Analytics and Sales Operations teams to improve attribution modeling and funnel visibility \\r\\n\\tTranslate performance insights into strategic recommendations for leadership and cross-functional teams \\r\\n\\r\\n\\r\\nTesting &amp; Conversion Optimization\\r\\n\\r\\n\\r\\n\\tLead structured A/B and multivariate testing initiatives across messaging, landing pages, workflows, CTAs, timing, and personalization strategies \\r\\n\\tImplement test-and-learn frameworks to continuously improve ecommerce and CRM performance \\r\\n\\tIdentify opportunities to improve landing page performance, lead quality, and customer journey efficiency \\r\\n\\tSupport ongoing optimization of acquisition and retention funnels through customer insights and behavioral analysis \\r\\n\\r\\n\\r\\nCross-Functional Collaboration\\r\\n\\r\\n\\r\\n\\tPartner with Digital Media teams to analyze and improve campaign efficiency and downstream conversion performance \\r\\n\\tCollaborate with Creative and Brand teams to develop customer-centric messaging and high-performing lifecycle campaigns \\r\\n\\tWork closely with Analytics, Sales, Customer Experience, and Operations teams to align customer communications and funnel optimization efforts \\r\\n\\tCoordinate with external technology and platform partners as needed to support integrations and operational performance \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nQualifications:&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nCore Skills &amp; Competencies\\r\\n\\r\\nEcommerce &amp; Performance Marketing\\r\\n\\r\\n\\r\\n\\tStrong understanding of ecommerce funnels, customer acquisition, conversion optimization, and performance marketing KPIs \\r\\n\\tExperience analyzing digital media performance metrics including CPC, CAC, ROAS, conversion rate, and lead quality \\r\\n\\r\\n\\r\\nCRM &amp; Marketing Automation\\r\\n\\r\\n\\r\\n\\tAdvanced hands-on expertise with HubSpot CRM and Marketing Hub including automation, workflows, segmentation, lifecycle management, and reporting \\r\\n\\tExperience building and optimizing lifecycle marketing programs and customer journeys \\r\\n\\r\\n\\r\\nData &amp; Analytics\\r\\n\\r\\n\\r\\n\\tStrong analytical mindset with the ability to translate data into actionable business recommendations \\r\\n\\tExperience with reporting dashboards, attribution modeling, funnel analytics, and performance reporting \\r\\n\\tFamiliarity with BI and analytics platforms including GA4, Looker Studio, Power BI, or Tableau preferred \\r\\n\\r\\n\\r\\nTesting &amp; Optimization\\r\\n\\r\\n\\r\\n\\tProven experience designing and scaling A/B and multivariate testing frameworks \\r\\n\\tStrong understanding of personalization, landing page optimization, and conversion improvement strategies \\r\\n\\r\\n\\r\\nProject Management &amp; Leadership\\r\\n\\r\\n\\r\\n\\tAbility to manage multiple projects, priorities, and stakeholders in a fast-paced environment \\r\\n\\tStrong cross-functional collaboration and communication skills \\r\\n\\r\\n\\r\\nAbility to balance strategic thinking with hands-on execution\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nExperience &amp; Qualifications\\r\\n\\r\\n\\r\\n\\t7+ years of experience in ecommerce, CRM, lifecycle marketing, digital marketing, or performance marketing \\r\\n\\t3+ years of hands-on HubSpot administration and campaign management experience \\r\\n\\tProven track record driving ecommerce growth and improving marketing performance metrics \\r\\n\\tExperience working closely with digital media buying teams and analytics functions \\r\\n\\tBachelor&rsquo;s degree in Marketing, Business, Analytics, Communications, or related field \\r\\n\\tExperience in telecommunications, broadband, subscription services, SaaS, or high-growth DTC environments strongly preferred \\r\\n\\tHubSpot certifications strongly preferred \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nSuccess Metrics (KPIs)\\r\\n\\r\\n\\r\\n\\tEcommerce revenue growth and online sales conversion rates \\r\\n\\tImprovements in CAC, CPC, ROAS, and lead-to-sale conversion rates \\r\\n\\tCRM engagement metrics including open rates, CTR, retention, and lifecycle progression \\r\\n\\tImprovements in customer lifetime value and retention performance \\r\\n\\tLift generated through A/B testing and conversion optimization initiatives \\r\\n\\tAccuracy and visibility of ecommerce and lifecycle reporting dashboards \\r\\n\\tContribution to customer acquisition and revenue growth \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe offer competitive pay, comprehensive health benefits, 401(k) with company&nbsp;match, and a supportive work environment where innovation and teamwork thrive. If&nbsp;you&rsquo;re&nbsp;passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nRipple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to&nbsp;providing&nbsp;veteran employment opportunities to our service men and women.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\",\"employmentType\":\"OTHER\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Ripple Fiber\",\"logo\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=6B550BB8ACE01E86F3318AC2BA9C3371\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"streetAddress\":\"6000 Fairview Road, Suite 300\",\"addressLocality\":\"Charlotte\",\"addressRegion\":\"NC\",\"postalCode\":28210,\"addressCountry\":\"USA\"}},\"validThrough\":\"-0001-11-30\"}",
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