Sr. Programmatic Advertising Manager

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    "url": "https://winwithoptimal.applytojob.com/apply/jobs/details/7ae68m40BQ?&",
    "heading": "Sr. Programmatic Advertising Manager",
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    "description_html": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is looking for an ambitious senior programmatic advertising manager with at least 3 years of hands-on programmatic media management experience to join our team! The Sr. Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, TheTradeDesk, Beeswax & Stackadapt. The ideal candidate for this role exhibits a true passion for programmatic media, has hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity with programmatic media buying and ad serving platforms.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who Are We?</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives. We strive to make a difference for our clients, the individuals we reach, and the world around us.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. </span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We’re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Essential Functions, Duties, and Responsibilities:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Programmatic Strategy </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">– Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Campaign  Management & Optimization</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budget Allocation & Pacing</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Reporting & Analysis</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Perform deep-dive analysis into performance trends through platforms like DV360, Campaign Manager 360, TheTradeDesk, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaboration and Team Management</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Oversee the development of programmatic advertising specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Ideation</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.</span></span></span></span></span></span></li></ul><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Innovation</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Identify and test new programmatic opportunities, including platforms, inventory sources, channels, audiences, etc. to improve performance and drive innovation.</span></span></span></span></span></span></li></ul><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Work with Industry Experts and Vendors</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum Qualifications & Skill Requirements:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant experience also applicable. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3+ years of experience in the programmatic ecosystem, using one or more Demand Side Platforms (DSP’s)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Significant experience using ad-serving platforms such as DV360, The Trade Desk, Beeswax, or StackAdapt</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Hands-on trafficking experience in an ad server - Campaign Manager 360 or similar</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience leading & executing programmatic media strategy for clients</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Best-in-class written and verbal communication skills and client relationship skills.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is proud to offer the following:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Open leave (paid time off)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Paid Leave for new parents</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Health insurance (including dental and vision)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Flex Spending Plan</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Employee Assistance Program</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">401K with company matching</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Tuition Reimbursement</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Professional development opportunities</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Rewards and recognition programs</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Office Hours</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">This role is based out of our </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Austin </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary. </span></span></span></span></span></span></p><br> <p>Please visit our <strong><a href=\\\"https://www.winwithoptimal.com/notice/\\\">Notice to Applicants and Employees</a></strong> to learn about our information practices in the job application and employment context.</p>",
    "description_text": "About The Role\n Optimal is looking for an ambitious senior programmatic advertising manager with at least 3 years of hands-on programmatic media management experience to join our team! The Sr. Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, TheTradeDesk, Beeswax & Stackadapt. The ideal candidate for this role exhibits a true passion for programmatic media, has hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity with programmatic media buying and ad serving platforms.\n At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.\n Who Are We?\n Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives. We strive to make a difference for our clients, the individuals we reach, and the world around us.\n Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.\n We’re always looking for exceptional people to join our team. If this sounds like you, please apply!\n Essential Functions, Duties, and Responsibilities:\n Programmatic Strategy – Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.\n Campaign  Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.\n Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.\n Reporting & Analysis – Perform deep-dive analysis into performance trends through platforms like DV360, Campaign Manager 360, TheTradeDesk, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.\n Collaboration and Team Management – Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Oversee the development of programmatic advertising specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.\n Creative Ideation – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.\n Innovation – Identify and test new programmatic opportunities, including platforms, inventory sources, channels, audiences, etc. to improve performance and drive innovation.\n Work with Industry Experts and Vendors – Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.\n Minimum Qualifications & Skill Requirements:\n 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant experience also applicable.\n 3+ years of experience in the programmatic ecosystem, using one or more Demand Side Platforms (DSP’s)\n Significant experience using ad-serving platforms such as DV360, The Trade Desk, Beeswax, or StackAdapt\n Hands-on trafficking experience in an ad server - Campaign Manager 360 or similar\n Experience leading & executing programmatic media strategy for clients\n Best-in-class written and verbal communication skills and client relationship skills.\n Optimal is proud to offer the following:\n Open leave (paid time off)\n Paid Leave for new parents\n Health insurance (including dental and vision)\n Flex Spending Plan\n Employee Assistance Program\n 401K with company matching\n Tuition Reimbursement\n Professional development opportunities\n Rewards and recognition programs\n Office Hours\n This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.\n  Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.",
    "jsonld_jobposting": {
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      "title": "Sr. Programmatic Advertising Manager",
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      "datePosted": "2026-05-06",
      "description": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is looking for an ambitious senior programmatic advertising manager with at least 3 years of hands-on programmatic media management experience to join our team! The Sr. Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, TheTradeDesk, Beeswax & Stackadapt. The ideal candidate for this role exhibits a true passion for programmatic media, has hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity with programmatic media buying and ad serving platforms.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who Are We?</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives. We strive to make a difference for our clients, the individuals we reach, and the world around us.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. </span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We’re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Essential Functions, Duties, and Responsibilities:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Programmatic Strategy </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">– Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Campaign  Management & Optimization</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budget Allocation & Pacing</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Reporting & Analysis</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Perform deep-dive analysis into performance trends through platforms like DV360, Campaign Manager 360, TheTradeDesk, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaboration and Team Management</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Oversee the development of programmatic advertising specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Ideation</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.</span></span></span></span></span></span></li></ul><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Innovation</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Identify and test new programmatic opportunities, including platforms, inventory sources, channels, audiences, etc. to improve performance and drive innovation.</span></span></span></span></span></span></li></ul><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Work with Industry Experts and Vendors</span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> – Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum Qualifications & Skill Requirements:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant experience also applicable. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3+ years of experience in the programmatic ecosystem, using one or more Demand Side Platforms (DSP’s)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Significant experience using ad-serving platforms such as DV360, The Trade Desk, Beeswax, or StackAdapt</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Hands-on trafficking experience in an ad server - Campaign Manager 360 or similar</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience leading & executing programmatic media strategy for clients</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Best-in-class written and verbal communication skills and client relationship skills.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is proud to offer the following:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Open leave (paid time off)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Paid Leave for new parents</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Health insurance (including dental and vision)</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Flex Spending Plan</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Employee Assistance Program</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">401K with company matching</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Tuition Reimbursement</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Professional development opportunities</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Rewards and recognition programs</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Office Hours</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">This role is based out of our </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Austin </span></span></span></span></span></span><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary. </span></span></span></span></span></span></p><br> <p>Please visit our <strong><a href=\\\"https://www.winwithoptimal.com/notice/\\\">Notice to Applicants and Employees</a></strong> to learn about our information practices in the job application and employment context.</p>",
      "jobLocation": {
        "@type": "Place",
        "address": {
          "@type": "PostalAddress",
          "postalCode": "78702",
          "addressRegion": "TX",
          "addressLocality": "Austin"
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      },
      "validThrough": "2026-08-04",
      "uniqueJobCode": "job_20251020213947_CTU1ZMT69TSTYGZ6",
      "employmentType": "FULL_TIME",
      "hiringOrganization": {
        "name": "Optimal",
        "@type": "Organization",
        "sameAs": "https://www.winwithoptimal.com/"
      },
      "experienceRequirements": "Manager/Supervisor"
    }
  },
  "list_job": {
    "id": "7ae68m40BQ",
    "title": "Sr. Programmatic Advertising Manager",
    "detailUrl": "https://winwithoptimal.applytojob.com/apply/jobs/details/7ae68m40BQ?&"
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}