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Senior Lifecycle Marketer

Dockwa · Remote (United States), United States · Remote · Active · Rippling ATS

Job facts

FieldValue
CompanyDockwa
TitleSenior Lifecycle Marketer
Normalized title-
Department / teamMarketing
LocationUnited States
Work modelRemote / Remote
Employment typeFull Time
Salary-
Statusactive
ATS providerRippling ATS
Posted / first seen2026-04-21 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from Dockwa.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyDockwa
Source3262820b-70e9-4250-a06b-d8c9481918fd
ATS providerRippling ATS

Description

company The operating system for modern marina management. Most marinas still run on spreadsheets, phone calls, and legacy software that hasn’t kept pace with the industry. Dockwa is changing that — building the platform that helps marina operators run tighter, more profitable operations, while connecting hundreds of thousands of boaters to the places they want to be on the water. We operate on both sides of the marketplace. Marina operators use Dockwa to manage reservations, storage, contracts, billing, fuel, and analytics. Boaters use Dockwa to discover, book, and manage their time on the water — with Dockwa+ giving members access to exclusive deals and perks across our network. We’re a lean team with meaningful market position and a product roadmap that keeps expanding what’s possible. The infrastructure is in place. The programs aren’t built yet. That’s the opportunity. role About the role Build the lifecycle engine from the ground up. As the senior lifecycle marketer, you’ll own the automated programs that move customers through every stage of their journey with Dockwa — from prospect to activated user to long-term, multi-product customer. This is a new role reporting to the Head of Marketing. You’ll map customer journeys, design and launch automation-driven campaigns, and instrument the data flows that make meaningful segmentation and personalization possible at scale. The scope spans both sides of our marketplace — marina operators across the full funnel, and boaters as Dockwa+ grows. You’ve built lifecycle programs before. You know what they look like when they’re done right. That’s what we’re building here. Core responsibilities Map and own the customer lifecycle end-to-end. Define stages, identify gaps, and build the programs that move accounts forward — from lead to activation to expansion to renewal. Design and launch automation-driven campaigns across email, in-app, nurture, and expansion channels. Programs should improve conversion, time-to-value, and retention — not just generate sends. Instrument and maintain data flows between HubSpot, product analytics, and other tools in partnership with business operations. Clean segmentation and reliable triggers are the foundation everything else is built on. Partner with Sales and Marina Success to align on lifecycle definitions, SLAs, and handoff playbooks. Automated programs should complement the human touch, not compete with it. Own measurement and iteration. Track what the programs are doing, understand why, and make them better. The launch is the starting point. What we're looking for Required Experience 6+ years in lifecycle marketing, CRM, or marketing automation, with a track record of building programs that drive measurable revenue outcomes. Deep HubSpot expertise — complex workflows, lead scoring, lifecycle stages, segmentation, and reporting. You know its limits and how to work around them. Experience building full-funnel lifecycle architecture: lead nurture, onboarding, adoption, expansion, churn risk. Not just running campaigns — designing the system. Comfortable at the intersection of marketing and data. You can write enrollment criteria, troubleshoot a sync issue, and hold your own in a conversation with a data or operations team. B2B SaaS background. You understand how a sales-assist motion works and how lifecycle programs should support it without stepping on it. Highly Valued Experience HubSpot ↔ Salesforce sync experience and the ability to navigate CRM migration complexity. PLG or product-assisted sales environments where lifecycle programs bridge marketing, product, and sales. Two-sided marketplace experience — understanding both supply and demand lifecycle dynamics. Vertical SaaS with a customer base that skews toward smaller, tech-skeptical operators. Building from scratch. Not inheriting a mature program — starting with a solid foundation and building on it.

Full job record

Job ID030f300a11cfb6e2afba917b9794fa068cffe0ad
Org ID4b656edd-bc0d-41ed-8fc0-d896f5b23852
Source ID3262820b-70e9-4250-a06b-d8c9481918fd
Board ID3262820b-70e9-4250-a06b-d8c9481918fd
Providerrippling
Provider Job Key0d5572e7-fb7b-4e69-8776-2dec76c8fa47
TitleSenior Lifecycle Marketer
Normalized Title—
Statusactive
Activeyes
Location TextRemote (United States), United States
DepartmentMarketing
Team—
Employment Typefull_time
Workplace Typeremote
Remote Policyremote
CountryUnited States
Region—
City—
Salary Raw—
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Salary Currency—
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Source URLhttps://ats.rippling.com/dockwa/jobs/0d5572e7-fb7b-4e69-8776-2dec76c8fa47
Apply URLhttps://ats.rippling.com/dockwa/jobs/0d5572e7-fb7b-4e69-8776-2dec76c8fa47
First Seen At2026-05-29 07:09:16Z
Last Seen At2026-06-06 19:51:49Z
Last Checked At2026-06-06 19:51:49Z
Last Changed At2026-06-06 19:51:49Z
Inactive At—
Source Posted At2026-04-21 12:48:00Z
Source Updated At—
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Event Fields
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About the role</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:13pt;white-space:pre-wrap;\">Build the lifecycle engine from the ground up.</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">As the senior lifecycle marketer, you’ll own the automated programs that move customers through every stage of their journey with Dockwa — from prospect to activated user to long-term, multi-product customer.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">This is a new role reporting to the Head of Marketing. You’ll map customer journeys, design and launch automation-driven campaigns, and instrument the data flows that make meaningful segmentation and personalization possible at scale. The scope spans both sides of our marketplace — marina operators across the full funnel, and boaters as Dockwa+ grows.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">You’ve built lifecycle programs before. You know what they look like when they’re done right. That’s what we’re building here.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">Core responsibilities</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(26,26,26);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Map and own the customer lifecycle end-to-end. Define stages, identify gaps, and build the programs that move accounts forward — from lead to activation to expansion to renewal.&nbsp;</span></li><li style=\"color:rgb(26,26,26);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Design and launch automation-driven campaigns across email, in-app, nurture, and expansion channels. Programs should improve conversion, time-to-value, and retention — not just generate sends.</span></li><li style=\"color:rgb(26,26,26);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Instrument and maintain data flows between HubSpot, product analytics, and other tools in partnership with business operations. Clean segmentation and reliable triggers are the foundation everything else is built on.</span></li><li style=\"color:rgb(26,26,26);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Partner with Sales and Marina Success to align on lifecycle definitions, SLAs, and handoff playbooks. Automated programs should complement the human touch, not compete with it.</span></li><li style=\"color:rgb(26,26,26);font-size:12pt;--listitem-marker-color:#1a1a1a;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Own measurement and iteration. Track what the programs are doing, understand why, and make them better. The launch is the starting point.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What we're looking for</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(26,26,26);font-size:10.5pt;white-space:pre-wrap;\">Required Experience</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">6+ years in lifecycle marketing, CRM, or marketing automation, with a track record of building programs that drive measurable revenue outcomes.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Deep HubSpot expertise — complex workflows, lead scoring, lifecycle stages, segmentation, and reporting. You know its limits and how to work around them.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Experience building full-funnel lifecycle architecture: lead nurture, onboarding, adoption, expansion, churn risk. Not just running campaigns — designing the system.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Comfortable at the intersection of marketing and data. You can write enrollment criteria, troubleshoot a sync issue, and hold your own in a conversation with a data or operations team.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">B2B SaaS background. You understand how a sales-assist motion works and how lifecycle programs should support it without stepping on it.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(26,26,26);font-size:10.5pt;white-space:pre-wrap;\">Highly Valued Experience</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">HubSpot ↔ Salesforce sync experience and the ability to navigate CRM migration complexity.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">PLG or product-assisted sales environments where lifecycle programs bridge marketing, product, and sales.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Two-sided marketplace experience — understanding both supply and demand lifecycle dynamics.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Vertical SaaS with a customer base that skews toward smaller, tech-skeptical operators.</span></li><li style=\"color:rgb(26,26,26);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Building from scratch. Not inheriting a mature program — starting with a solid foundation and building on it.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(26,26,26);font-size:13pt;white-space:pre-wrap;\">The operating system for modern marina management.</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">Most marinas still run on spreadsheets, phone calls, and legacy software that hasn’t kept pace with the industry. Dockwa is changing that — building the platform that helps marina operators run tighter, more profitable operations, while connecting hundreds of thousands of boaters to the places they want to be on the water.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">We operate on both sides of the marketplace. Marina operators use Dockwa to manage reservations, storage, contracts, billing, fuel, and analytics. Boaters use Dockwa to discover, book, and manage their time on the water — with Dockwa+ giving members access to exclusive deals and perks across our network.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(26,26,26);font-size:10pt;white-space:pre-wrap;\">We’re a lean team with meaningful market position and a product roadmap that keeps expanding what’s possible. The infrastructure is in place. The programs aren’t built yet. That’s the opportunity.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>"
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            "title": "Email",
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          {
            "oid": "pronouns",
            "title": "Pronouns",
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            "fieldType": "PRONOUN"
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            "oid": "current_company",
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            "oid": "phone_number",
            "title": "Phone number",
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            "fieldType": "PHONE_NUMBER"
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          {
            "oid": "location",
            "title": "Location (city only)",
            "required": true,
            "fieldData": {},
            "fieldType": "SHORT_ANSWER"
          },
          {
            "oid": "linkedin_link",
            "title": "LinkedIn link",
            "required": false,
            "fieldData": {},
            "fieldType": "SHORT_ANSWER"
          },
          {
            "oid": "website_link",
            "title": "Website link",
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            "oid": "resume",
            "title": "Resume",
            "required": true,
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            "oid": "cover_letter",
            "title": "Cover letter",
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                "title": "Tell us something about you that is important to know, but does not appear on your resume. ",
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                "questionType": "SHORT_ANSWER",
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              {
                "tags": [],
                "title": "What's something you've gotten curious about recently and gone deep on (doesn't have to be work-related)?",
                "canEdit": false,
                "dataType": "Text",
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                "uniqueKey": "a295f409-3828-4b9e-a40e-a0ed48374019",
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              }
            ],
            "skipLogic": [],
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          "name": "General Employee Questions"
        }
      ]
    },
    "hasAIEvaluationsEnabled": true,
    "eeocQuestionnaireEnabled": true,
    "applicationConfirmationTemplate": "6968ff6bdea754c12861c996",
    "eeocQuestionnaireEnabledForJobPost": true
  },
  "detail_meta": {
    "url": "https://ats.rippling.com/api/v2/board/dockwa/jobs/0d5572e7-fb7b-4e69-8776-2dec76c8fa47",
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}
Get this page with API

Rendered from the bluedoor Job Postings API. Reproduce it:

GET https://api.bluedoor.sh/job-postings/v1/jobs/030f300a11cfb6e2afba917b9794fa068cffe0ad?include=descriptionJSON
GET https://api.bluedoor.sh/job-postings/v1/orgs/4b656edd-bc0d-41ed-8fc0-d896f5b23852JSON
GET https://api.bluedoor.sh/job-postings/v1/sources/3262820b-70e9-4250-a06b-d8c9481918fdJSON
GET https://api.bluedoor.sh/job-postings/v1/jobs/030f300a11cfb6e2afba917b9794fa068cffe0ad/eventsJSON

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