Product Marketing Manager

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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\">Job Title: </span><span style=\"font-size: 10pt\">Product Marketing Manager </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Reporting to: </span><span style=\"font-size: 10pt\">SVP Product</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Location:</span><span style=\"font-size: 10pt\"> Norwich</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Company:</span><span style=\"font-size: 10pt\"> Epos Now</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Job description</span></p>\n<p><span style=\"font-size: 10pt\">We are looking for a Product Marketing Manager who will play a key role in bridging our product, features, and services. You will work closely with cross-functional teams to understand customer pain points and needs, develop value propositions and drive product adoption. </span></p>\n<p><span style=\"font-size: 10pt\">This is a high-ownership role for someone who thinks strategically but executes with precision. You’ll lead GTMs end-to-end, shape how we price and package our products, run campaigns that drive acquisition and retention, and ensure every product change is communicated to customers and internal teams with clarity and consistency.</span></p>\n<p><span style=\"font-size: 10pt\">You’ll sit at the intersection of product, sales, and marketing, ensuring our propositions are clearly differentiated, competitively priced, and land powerfully with customers.</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop product positioning and messaging that highlights the unique value and differentiators of our offerings.</span></li>\n<li><span style=\"font-size: 10pt\">Plan and execute go-to-market strategies for product launches in collaboration with product, sales, and marketing teams.</span></li>\n<li><span style=\"font-size: 10pt\">Monitor and assess product launch success.</span></li>\n<li><span style=\"font-size: 10pt\">Conduct competitive analysis and market research to inform product launches and identify growth opportunities.</span></li>\n<li><span style=\"font-size: 10pt\">Pricing Strategy - leverage competitor knowledge to ensure our pricing strategies are competitive and align with our USPs </span></li>\n<li><span style=\"font-size: 10pt\">Brief marketing to develop impactful marketing collateral, including brochures, case studies, and website content.</span></li>\n<li><span style=\"font-size: 10pt\">Partner with the sales team to develop training materials and tools that support effective selling.</span></li>\n<li><span style=\"font-size: 10pt\">Release Notes &amp; Product Communications - ensure merchants and our organisation understand and value the new product changes as they are released</span></li>\n<li><span style=\"font-size: 10pt\">Act as a product evangelist, communicating the value of the product internally and externally.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Key Metrics</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Revenue and ARR growth attributed to new proposition launches - at 85% of plan </span></li>\n<li><span style=\"font-size: 10pt\">30-day adoption hits target (within 10%) for each campaign / launch </span></li>\n<li><span style=\"font-size: 10pt\">USP framework clear for each proposition launch - 3–5 differentiated claims, backed by customer evidence / competitive data with signed off by leadership</span></li>\n<li><span style=\"font-size: 10pt\">Hit 90%+ of planned launch dates with no scope drops</span></li>\n<li><span style=\"font-size: 10pt\">Release notes published on time with internal stakeholders satisfaction (sales, CX, support)</span></li>\n<li><span style=\"font-size: 10pt\">Net Promoter Score on target (10% variance) </span></li>\n<li><span style=\"font-size: 10pt\">Sales enablement collateral usage by the sales team (80%+ adoption rate of new training materials).</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What we’re looking for</span></p>\n<p><span style=\"font-size: 10pt\">You have a solid track record in B2B or B2B2C product marketing, ideally in SaaS, fintech, or a similarly fast-moving sector. You’re comfortable owning a proposition from the inside out — not just writing the deck, but understanding the unit economics, the competitive dynamics, and the customer job-to-be-done. You write and communicate with clarity, know how to brief creative teams, and can hold your own in a room with product managers and commercial leads alike.</span></p>\n<p><span style=\"font-size: 10pt\">You’re data-literate enough to pull your own analysis, translate pipeline data into campaign strategy, and tell a coherent story about what’s working and why. Critically, you have a strong editorial instinct — you know how to make a complex product change feel simple and relevant to the person reading about it.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Bachelor’s degree in Marketing, Business, or a related field.</span></li>\n<li><span style=\"font-size: 10pt\">3-5 years of experience in product marketing or a related role.</span></li>\n<li><span style=\"font-size: 10pt\">Ability to use AI tooling to automate common marketing practices. </span></li>\n<li><span style=\"font-size: 10pt\">Strong understanding of market research, competitive analysis, and go-to-market strategies.</span></li>\n<li><span style=\"font-size: 10pt\">Excellent written and verbal communication skills.</span></li>\n<li><span style=\"font-size: 10pt\">Proven ability to work cross-functionally and manage multiple priorities.</span></li>\n<li><span style=\"font-size: 10pt\">Analytical mindset with the ability to use data to drive decision-making.</span></li>\n</ul>\n<p><br></p>",
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