Marketing Manager

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Company Description</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Nexthop AI is a team of industry-leading professionals with deep hardware and software expertise spanning silicon, systems, network operations and cloud development, dedicated to building innovative, bleeding-edge solutions for large-scale AI deployments. The team culture thrives on collaboration, creativity and fun while delivering foundational technologies for next-generation AI infrastructure.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">As Marketing Manager, you’ll play a key role in driving company and product awareness, thought leadership, and demand across digital and real-world touchpoints. You’ll lead campaign development, product launches, manage social and content strategy, and own the execution of industry events—from booth planning to speaking opportunities.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role is a great fit for someone with strong project management skills, a creative mindset, and with experience in marketing to technical audiences. It’s a great opportunity to work closely with the Nexthop leadership team and help amplify their vision.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Job Responsibilities</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Content and Campaigns</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop and lead marketing campaigns that drive awareness, engagement, and pipeline growth.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage content development strategy across formats - blogs, whitepapers, landing pages, social posts, case studies, and more.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Co-ordinate product go-to-market launches and announcements.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analyze and report on campaign performance, making recommendations based on data and insights.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop successful  branding strategies for Nexthop products.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Events &amp; Conferences</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own event strategy and execution—from identifying key industry events (AI, networking, infrastructure) to managing logistics, budget, vendor coordination, and onsite presence. Generate brand awareness at events.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support speaking engagements and panel submissions for company executives and technical leaders.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Track ROI on event participation and experiment with hybrid or virtual experiences to expand reach.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Social Media &amp; Community</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage and grow our social media presence (LinkedIn, X/Twitter, YouTube, etc.) with a focus on engaging engineers, data scientists, and industry influencers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Plan and publish social content that aligns with product milestones, industry events, thought leadership, and cultural moments.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor performance metrics and optimize based on audience insights.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analytics &amp; Optimization</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Measure and report on performance across campaigns and channels (digital, events, content, social).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use insights to iterate, optimize, and recommend new initiatives or improvements.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Qualifications</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">: </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We're seeking individuals who thrive in a fast-paced, collaborative startup and possess exceptional problem-solving skills and a strong aptitude for taking initiative and learning. The following skills are essential for this role,</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bachelor’s degree with 15+ years of experience in B2B tech marketing, ideally in cloud, infrastructure, AI, Networking solutions companies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Domain expertise in data center networking technologies, industry landscape and understanding of hardware and software is a must</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience working with PR firms, Industry analysts to help position Nexthop products </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience managing events end-to-end—from planning to post-event follow-up and ROI tracking.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hands-on experience with social media platforms and scheduling/analytics tools (e.g., Hootsuite, Buffer, Sprout Social).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven ability to create and manage content aligned to broader marketing goals.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong project management and organizational skills and the ability to juggle multiple initiatives simultaneously.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent writing, editing, and storytelling abilities with a technical audience in mind.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bonus: experience engaging with open-source or developer communities, or organizing meetups/hackathons or working with AI tools for marketing</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Why Nexthop AI</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Our company bolsters all the advantages of working at a startup with the expertise of a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">seasoned team who have successfully built startups into thriving companies. Here you’ll have </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">the unique opportunity to collaborate and learn from top-tier engineers, while still working on </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">mission critical projects. If you are excited to learn, solve hard problems at the forefront of </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">computer systems, and be a part of shaping a burgeoning company, this is the place for you.</span></p>",
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