Senior PPC Specialist

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    "datePosted": "2025-12-18",
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    "description": "<p><span style=\"font-weight: bold\"><span>About the Role</span><span> </span></span></p>\n<p><span><span>We are looking for a highly accountable Senior PPC Specialist to manage all paid media activities across the company, including summit campaigns, corporate advertising, top-content boosts, and brand awareness initiatives. The ideal candidate can work independently with minimal guidance, taking full ownership of campaign creation, </span><span>optimisation</span><span>, budget management, and conversion tracking across Google, Meta, LinkedIn, YouTube, X Ads, and emerging platforms. This role is critical for supporting our global growth and ensuring consistent, high-quality performance across all paid channels.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Key Responsibilities</span><span> </span></span></p>\n<ul>\n<li><span><span>Create, manage, and </span><span>optimise</span><span> performance campaigns across Google, Meta, LinkedIn, YouTube, X Ads, and other platforms as needed.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Oversee paid media for summits, corporate campaigns, brand </span><span>campaigns</span><span> and other ad hoc campaigns.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Take full ownership of budgets: daily pacing, allocation, cost efficiency, and ROI reporting.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage and troubleshoot conversion tracking (GA4, GTM, pixels, UTMs) across all platforms.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build and manage segmented audiences, remarketing lists, and full-funnel strategies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Enhance organic content performance through strategic boosting and paid amplification.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor performance daily and </span><span>provide</span><span> clear insights, </span><span>optimisation</span><span> recommendations, and reports.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure compliance with advertising policies, especially for restricted industries (iGaming).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Explore, test, and recommend new ad platforms, tools, and </span><span>optimisation</span><span> methods.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Collaborate with CRM, design, and events teams to align targeting, messaging, and creative assets.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Requirements</span><span> </span></span></p>\n<ul>\n<li><span><span>5+ years of hands-on PPC experience across Google, Meta, LinkedIn, and YouTube (X Ads is a strong advantage).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven ability to work independently and manage campaigns with minimal supervision.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong </span><span>expertise</span><span> in conversion tracking, GA4, GTM, and troubleshooting tracking issues.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated</span><span> experience managing multi-country budgets and delivering performance improvements.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deep understanding of bidding strategies, audience segmentation, remarketing, and </span><span>optimisation</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong analytical skills and the ability to produce clear, insight-driven reports.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience boosting content and managing brand-level campaigns, not only performance campaigns.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience in events, iGaming, or global multi-market brands is an advantage.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Highly </span><span>organised</span><span>, detail-oriented, proactive, and able to handle multiple campaigns simultaneously.</span></span><span> </span></li>\n</ul>",
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