Senior Product Marketing Manager (gn)

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  "active_status": "active"
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{
  "id": "2658612",
  "name": "Senior Product Marketing Manager (gn)",
  "office": "Hamburg Office",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-06-04T11:26:14+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "marketing_communications",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your mission",
      "value": "<span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As our <strong>Senior Product Marketing Manager (gn)</strong>, you own <strong>Cybus</strong>’ digital product experience, building the self-service content, demos and touchpoints that allow prospects to independently discover and evaluate <strong>Cybus Connectware</strong>, while maintaining core product positioning, enabling sales & partners and representing the product externally.</span><ul><li><strong>Design and own the digital product experience strategy</strong>: define the self-service journey from awareness to evaluation (product tours, interactive demos, use-case content, ROI tools) with a target of enabling 70% of product exploration without a sales call.</li><li><strong>Develop and maintain product positioning, messaging and competitive differentiation </strong>translated for both technical and business buyer personas; ensure consistency across all channels and content formats.</li><li><strong>Create product marketing assets</strong> for self-service evaluation and sales enablement: interactive demos, screencasts, landing pages, product guides, battlecards, one-pagers and longform content (case studies, whitepapers).</li><li>Independently <strong>navigate and demonstrate Connectware</strong> hands-on: produce screencasts and video walkthroughs of basic use cases for prospects and customers.</li><li><strong>Represent Connectware externally</strong> as a product expert: present at webinars, events and customer/prospect meetings; plan and execute product launches in coordination with Product and Sales.</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:'Roboto Condensed', sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;text-decoration:none;\"><strong>5+ years in product marketing in B2B software</strong> or technical product environments with long sales cycles; experience building or improving self-service product evaluation journeys</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:'Roboto Condensed', sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;text-decoration:none;\"><strong>Hands-on comfort</strong> with complex B2B software: able to independently learn, navigate and demonstrate Connectware’s basic use cases; produce screencasts and product walkthroughs without technical support</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:'Roboto Condensed', sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;text-decoration:none;\"><strong>Strong content creation and storytelling skills</strong>: able to translate technical product depth into compelling narratives for both technical champions and business decision-makers</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:'Roboto Condensed', sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;text-decoration:none;\"><strong>Confident presenter and communicator</strong> in both <strong>German </strong>and <strong>English</strong>: able to represent the product in front of technical and business audiences at webinars, events and customer meetings</span></p></li><li><span style=\"font-size:10.5pt;font-family:'Roboto Condensed', sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;text-decoration:none;\"><strong>Self-directed working style</strong>: able to take ownership of a topic, drive it forward independently and contribute to established processes rather than waiting for detailed instructions</span></li></ul>"
    },
    {
      "name": "Cybus Benefits",
      "value": "<strong style=\"border:0px solid;margin:0px;font-weight:600;color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;text-transform:none;background-color:rgb(255,255,255);\">This is what we do to make you happy:</strong><ul style=\"border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;\">We are a company with flat hierarchies and plenty of freedom to make your own decisions and take responsibility for your own area of work.</li><li style=\"border:0px solid;margin:0px;\">Diversity, mutual appreciation, and strong teamwork are essential to us. We grow together and treat each other as equals.</li><li style=\"border:0px solid;margin:0px;\">We offer an appealing and varied job where you can make a difference without a lot of red tape.</li><li style=\"border:0px solid;margin:0px;\">A strong sense of community and regular team events.</li><li style=\"border:0px solid;margin:0px;\">We offer ongoing training tailored to your skills and interests.</li><li style=\"border:0px solid;margin:0px;\">A workplace with a feel-good atmosphere: This includes a professional coffee machine, sweet snacks, and fresh fruit, but also a soda or beer after work.</li><li style=\"border:0px solid;margin:0px;\">Reliable work-life balance with flexible working hours and 30 days of vacation per year, plus a one-time additional vacation of 10, 15, or 20 days after 3, 4, or 5 years of service</li><li style=\"border:0px solid;margin:0px;\">Flexible vacation days: Use up to 5 of your 30 vacation days as flexible vacation, either for a longer break or for financial benefits</li><li style=\"border:0px solid;margin:0px;\">Up to EUR 100 subsidy for childcare costs per preschool-aged child</li><li style=\"border:0px solid;margin:0px;\">Monthly subsidy of EUR 50 for food, sports, bike leasing, or public transportation</li><li style=\"border:0px solid;margin:0px;\">Attractive retirement benefits with a subsidized direct insurance policy and a fully financed support fund are also included, of course</li><li style=\"border:0px solid;margin:0px;\">Hybrid working mode with 2-3 office days per week and the occasional workation in the mountains or under palm trees</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Festangestellte"
}