Digital Marketing Coordinator

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    "ExternalDescriptionStr": "<p>The world’s leading organizations and global players choose Proskauer to represent them when they need it the most. With 800+ lawyers in key financial centers around the world, we are known for our pragmatic and business-savvy approach.&nbsp;</p>\n<p>Proskauer is the place to turn when a matter is complex, innovative, and game-changing. We work seamlessly across practices, industries and jurisdictions with asset managers, private equity and venture capital firms, Fortune 500 and FTSE companies, major sports leagues, entertainment industry legends and other industry-redefining companies.</p>\n<p>&nbsp;The Digital Marketing Coordinator is a key member of our digital marketing team responsible for implementing marketing strategies and campaigns across the Firm’s digital marketing channels, including Proskauer.com, blogs, podcasts, social media channels, and other sites. Working within our Business Development, Marketing and Communications Department’s digital marketing team and reporting to the Associate Director of Digital Marketing, they will help plan, publish, promote, and analyze digital marketing efforts, and assist with the management of the Firm’s online presence.</p>\n<p>The Digital Marketing Coordinator requires close work with lawyers on web promotions and postings, liaising with IT and external vendors on technical updates and development, and working with other internal departments, such as diversity, pro bono, recruiting, and professional development, to support digital communications associated with the Firm’s cultural and talent initiatives.</p>\n<p>This position will have exposure to all Firm online marketing and communications efforts and is ideal for someone who wishes to learn more about and has a passion for digital marketing.&nbsp;</p>",
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    "ExternalResponsibilitiesStr": "<ul>\n <li>Make regular content updates to Firm websites and help ensure that all content adheres to brand styles, protocols and policies</li>\n <li>Promote content on the Firm websites to be in line with firm marketing initiatives and campaigns</li>\n <li>Liaise with Communications, Design, Public Relations, Digital Media, Events and Business Development teams to ensure that our digital marketing efforts align with and effectively promote communications, marketing, and branding efforts</li>\n <li>Help develop, publish and analyze marketing campaigns and initiatives with our internal business development, digital marketing and communications teams</li>\n <li>Review and help optimize digital content and pages for user experience and search engine optimization</li>\n <li>Contribute to developing our online presence and activity to increase reach, engagement and interaction through channel and hub development</li>\n <li>Work with our competitive intelligence team to analyze campaigns, channels and initiatives to determine the success and effectiveness of digital marketing approaches and improve future marketing efforts</li>\n <li>Assist senior team members in managing overall digital marketing effectiveness for the Firm</li>\n <li>Assist with regular functionality reviews, testing and troubleshooting of the Firm’s web properties and liaise with internal and external support as needed</li>\n</ul>",
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