Senior Marketing Director

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    "datePosted": "2026-04-29",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We’re hiring a Senior Marketing Leader to own and lead the entire marketing function, from strategy through execution, across our direct-to-consumer hockey training services, tournaments, teams, and partnerships.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is not a “campaign manager” role. This is a strategist + builder + operator + leader role.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will define how we go to market, deliver our messaging, lead our digital ecosystem, and build a high-performing marketing team. You’ll partner closely with leadership to connect marketing directly to revenue, brand growth, and customer experience.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Own</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Strategy &amp; Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop and lead the overall brand and marketing strategy</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Apply and operationalize the defined go-to-market focus, target audiences, and positioning</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Translate business goals into a marketing roadmap with clear marketing priorities, plans, and measurable outcomes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bring structure and prioritization to marketing efforts</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish marketing as a core growth driver, not a support function</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify and prioritize highest-impact initiatives; eliminate low-value or distracting activities</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Brand, Messaging &amp; Content</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own and evolve the brand voice, story, and positioning</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop clear, differentiated messaging in a competitive landscape</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead content strategy across all channels, including digital, social, email, and campaigns</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure consistency and quality across all brand touchpoints</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and scale a repeatable content engine aligned to brand and growth goals </span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Digital, Tech &amp; Performance</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Oversee all digital channels (website, social, email, paid media, etc.)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Optimize the full buyer/customer journey (awareness → conversion → retention → advocacy)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Leverage marketing technology (CRM, analytics, automation tools) to drive performance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build dashboards and reporting to track KPIs and ROI</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Creative Direction &amp; Design Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide clear direction, feedback, and prioritization to internal and external resources</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure all visual output aligns with brand standards, messaging, and performance goals</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate on campaigns, content, and digital experiences to elevate brand quality</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain a high bar for design, content, and overall brand presentation</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Team Leadership &amp; Execution</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead, mentor, and develop the internal marketing team</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage external partners (agencies, freelancers, partners, creators)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build structure, processes, and consistent marketing cadence (planning, execution, and reporting rhythms) to drive accountability and results </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Balance high-level strategy with hands-on execution</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Growth &amp; Revenue Impact</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Drive measurable growth in brand awareness, customer acquisition, engagement, and retention</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Align closely with sales, operations, and leadership on growth goals</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously evaluate and optimize marketing spend and ROI</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What We’re Looking For</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Core Experience</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">8–15+ years in marketing, with senior leadership experience</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven ability to build and scale (not just manage) direct-to-consumer brand marketing functions</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong background in digital marketing, brand strategy, and performance marketing</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in sports, fitness, or athletics brands (required)</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Skill Set</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong strategic thinking + execution ability</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent writing and messaging skills (non-negotiable)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deep experience across digital marketing channels, with comfort using marketing technology, digital tools, data, and analytics</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience building integrated, multi-channel campaigns </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Data-driven mindset and comfortable with metrics, dashboards, and ROI analysis</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Platforms &amp; Systems (Must Have Experience)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">HubSpot (CRM, email, automation)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Google Analytics (GA4) and reporting tools</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">WordPress </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Marketing automation, workflows, and campaign orchestration</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Google Workspace (Docs, Sheets, Drive) </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience leveraging AI platforms for content, analysis, and workflow acceleration</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Leadership &amp; Operating Style</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience managing, mentoring, and developing high-performing teams</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">High ownership, accountability, and bias toward action</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfortable operating in a fast-moving, growth-stage, entrepreneurial environment</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to bring focus and clarity to teams that may be doing too many things</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bonus Points</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in an EOS (Entrepreneurial Operating System) company</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with design tools (Photoshop, Illustrator, Figma)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Basic web development or coding knowledge (HTML/CSS, SEO)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in DTC eCommerce platforms (i.e., Shopify)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What Success Looks Like:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Clear, differentiated brand and message in the market</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Focused, high-impact, executable marketing roadmap and plan</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Improved performance across acquisition and retention channels</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A structured, accountable, and effective marketing team</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong alignment between marketing and revenue goals</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Clear reporting on results/performance tied to outcomes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A disciplined, scalable marketing function</span></li>\n</ul>",
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